Latest By

Artificial Intelligence
Data Storage
Input Devices
Living Space
Space Tech
Virtual Person

"I am first of all not a science fiction writer I write, I suppose, what the Latin Americans call magic realism."
- Harlan Ellison

Minority Report Ads (Biometric Personalized Ads)  
  Advertisements that speak directly to the consumer in public settings.  

At this point in the Film, John Anderton (Tom Cruise) has been identified by the Precrime unit as a murder suspect. In his efforts to escape, he walks through a mall hoping to escape notice, and is ironically identified by targeted advertisements.

(John Anderton bombarded by personalized advertisements)

"...Lexus. The road you're on, John Anderton, is the one less traveled"

"John Anderton! You could use a Guiness right about now."

"Get away, John Anderton... Forget your troubles..."

From Minority Report (Movie), by Steven Spielberg.
Published by Dreamworks in 2002
Additional resources -

It is not clear how the advertising units identify the character; it appears to be done with a retinal or iris scan.

(Tom Cruise gets an eye scan in Minority Report)

Not content with ads that merely voice-over the name of the consumer, the ad shown below actually mouths the syllables of the name "John Anderton."

(Minority Report graphics personalization)

This is a great realization of Ray Bradbury's spot-wavex scrambler that allows Mrs. Montag to participate in the Family that appears on her parlor wall TVs (from his 1953 novel Fahrenheit 451).

Comment/Join this discussion ( 1 ) | RSS/XML | Blog This |

Additional resources:
  More Ideas and Technology from Minority Report (Movie)
  More Ideas and Technology by Steven Spielberg
  Tech news articles related to Minority Report (Movie)
  Tech news articles related to works by Steven Spielberg

Minority Report Ads (Biometric Personalized Ads)-related news articles:
  - Sprint RFID Loyalty Card Triggers Minority Report-Style Ads
  - French Billboards Call Your Cellphone
  - BluScreen Minority Report Ads
  - SuiPo Posters Call Your Cellphone
  - Should Website Advertisers Know Your Name?
  - Billboard Camera Pictures You Watching
  - Minority Report Ads Watching You Always
  - Interactive Digital Billboards Controlled By Phones
  - Yahoo Japan's Minority Report Billboards
  - 'Minority Report' Castrol Ads On Britain's Digital Billboards
  - NEC Billboard Minority Report-Style

Articles related to Media
'Facetime Facelift' Beautifies Video Chats
Meeting Wendy Of Wendy's
Narrative Science And Phil Dick's Homeostatic Newspaper
BookTrack Adds Sound To Books

Want to Contribute an Item? It's easy:
Get the name of the item, a quote, the book's name and the author's name, and Add it here.





Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.





More News

'North Sense' Wearable Piercing From Cyborg Nest
'The fingers opened from the many-scaled stellarimeter grafted onto his palm.'

proCover Smart Sock Prosthetic Limb Enhancement
'Series of chemelectric afferent nerve-analogues, which permitted it to gauge to an ounce...'

Human Doctors Still Better Than Computers
'Nowadays surgery was normally done by autodocs...'

FEDOR Humanoid Robot To Join Russians In Space
Am enjoying view of Russian robot.

BMW Self-Balancing Motorcycle - Never Put Feet On Road
'He had never ridden any motorized device that lacked onboard steering and balance systems...'

MicroTug Is A Micro Robot Beast
'And it had been dragging something...'

Linear Elastic Actuator in Parallel (LEAP) - It's A Hopping Robot
'...Probably the most grotesque forms of transportation ever invented.'

Smart Glove Controls 3D Printed Robotic Arm (Waldo!)
'Waldo flexed and extended his fingers gently; the... waldoes... followed in exact, simultaneous parallelism.'

Wearables For Animals Totally A Thing
'Twin deformities on either side of his skull had been engineered to house sensor units.'

More SF in the News

More Beyond Technovelgy

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise | - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.