Latest By
Category:
Armor
Artificial
Intelligence
Biology
Clothing
Communication
Computers
Culture
Data Storage
Displays
Engineering
Entertainment
Food
Input Devices
Lifestyle
Living Space
Manufacturing
Material
Media
Medical
Miscellaneous
Robotics
Security
Space Tech
Spacecraft
Surveillance
Transportation
Travel
Vehicle
Virtual
Person
Warfare
Weapon
Work
"What we're doing pop culturally is like burning the rain forest. The biodiversity of pop culture is really, really in danger."
- William Gibson
 |
| Minority Report Ads (Biometric Personalized Ads) | ||
| Advertisements that speak directly to the consumer in public settings. |
At this point in the Film, John Anderton (Tom Cruise) has been identified by the Precrime unit as a murder suspect. In his efforts to escape, he walks through a mall hoping to escape notice, and is ironically identified by targeted advertisements.
(John Anderton bombarded by personalized advertisements)
| "...Lexus. The road you're on, John Anderton, is the one less traveled"
"John Anderton! You could use a Guiness right about now." "Get away, John Anderton... Forget your troubles..." |
| From Minority Report (Movie),
by Stephen Spielberg. Published by Dreamworks in 2002 Additional resources -
|
It is not clear how the advertising units identify the character; it appears to be done with a retinal or iris scan.
(Tom Cruise gets an eye scan in Minority Report)
Not content with ads that merely voice-over the name of the consumer, the ad shown below actually mouths the syllables of the name "John Anderton."
(Minority Report graphics personalization)
This is a great realization of Ray Bradbury's spot-wavex scrambler that allows Mrs. Montag to participate in the Family that appears on her parlor wall TVs (from his 1953 novel Fahrenheit 451).
Comment/Join this discussion ( 1 ) | RSS/XML | Blog This |
Additional
resources:
More Ideas
and Technology from Minority Report (Movie)
More Ideas
and Technology by Stephen Spielberg
Tech news articles related to Minority Report (Movie)
Tech news articles related to works by Stephen Spielberg
Minority Report Ads (Biometric Personalized Ads)-related
news articles:
- Sprint RFID Loyalty Card Triggers Minority Report-Style Ads
- French Billboards Call Your Cellphone
- BluScreen Minority Report Ads
- SuiPo Posters Call Your Cellphone
- Should Website Advertisers Know Your Name?
- Billboard Camera Pictures You Watching
- Minority Report Ads Watching You Always
- Interactive Digital Billboards Controlled By Phones
- Yahoo Japan's Minority Report Billboards
- 'Minority Report' Castrol Ads On Britain's Digital Billboards
| Nexus One Not Ballardian Free Ad Phone |
| Commercial Flies Sport Tiny Banner Ads |
| 'Niiu' Custom Newspaper Is PKD's Homeopape |
| Jail Sells Visitation Monitor Ad Space |
Want to Contribute an
Item?
It's easy:
Get the name of the item, a
quote, the book's name and the author's name, and Add
it here.
| <Previous | Next> |
|
|
|
Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.
|
