"We [science fiction writers] always wanted to believe in "private sector" space -- hucksters make better characters than a government does."
At this point in the Film, John Anderton (Tom Cruise) has been identified by the Precrime unit as a murder suspect. In his efforts to escape, he walks through a mall hoping to escape notice, and is ironically identified by targeted advertisements.
(John Anderton bombarded by personalized advertisements)
It is not clear how the advertising units identify the character; it appears to be done with a retinal or iris scan.
(Tom Cruise gets an eye scan in Minority Report)
Not content with ads that merely voice-over the name of the consumer, the ad shown below actually mouths the syllables of the name "John Anderton."
(Minority Report graphics personalization)
Minority Report Ads (Biometric Personalized Ads)-related
Want to Contribute an
NASA's Highway In The Sky For Drones
Traffic is everywhere.
Palcohol Powdered Alcohol - Try Or Ban?
'I had a small can of powdered alcohol disguised as tooth powder...'
pd.id Personal Drink ID Device Like Dune 'Poison Snooper'
'The jeweled hands clutching drinks (and the unobtrusive inspections with tiny remote-cast snoopers)...'
Monsieur Bartending Robot
'He poured the liquids into his maw...'
Cities Detect Gunfire Acoustics With ShotSpotter
'Sound trackers on the roof...'
Cruise Automation's 'Highway Autopilot' For $10K
'It cut her out of the stream of vehicles and reduced the speed of her car...'
Pengheng Space Capsule Hotel Staffed Entirely By Robots
'A planet-wide chain of hotels that specialized in non-human service.'
Electric Bacteria That Live On Pure Energy
'April 5, 1977; that was the night the waveries came.'
EXACTO Smart Bullet From DARPA
Nicely visualized in what 1984 movie?
Neural Implant To Treat Memory Loss
'You've got remote storage. How regular is the update?'
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