"We [science fiction writers] always wanted to believe in "private sector" space -- hucksters make better characters than a government does."
At this point in the Film, John Anderton (Tom Cruise) has been identified by the Precrime unit as a murder suspect. In his efforts to escape, he walks through a mall hoping to escape notice, and is ironically identified by targeted advertisements.
(John Anderton bombarded by personalized advertisements)
It is not clear how the advertising units identify the character; it appears to be done with a retinal or iris scan.
(Tom Cruise gets an eye scan in Minority Report)
Not content with ads that merely voice-over the name of the consumer, the ad shown below actually mouths the syllables of the name "John Anderton."
(Minority Report graphics personalization)
Minority Report Ads (Biometric Personalized Ads)-related
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Now they're kind of cute, right?
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Don't try to boost everything from the surface of the Earth.
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Oh, Hal understood their emotions, all right.
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'A cabin so small, you couldn't stand up with the air lock closed..'
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