"Money to me is freedom, and freedom is essential. Money allows me to say that I will now devote my life to being me, rather than putting on my shoes and tie, and going to an office every day."
At this point in the Film, John Anderton (Tom Cruise) has been identified by the Precrime unit as a murder suspect. In his efforts to escape, he walks through a mall hoping to escape notice, and is ironically identified by targeted advertisements.
(John Anderton bombarded by personalized advertisements)
It is not clear how the advertising units identify the character; it appears to be done with a retinal or iris scan.
(Tom Cruise gets an eye scan in Minority Report)
Not content with ads that merely voice-over the name of the consumer, the ad shown below actually mouths the syllables of the name "John Anderton."
(Minority Report graphics personalization)
Minority Report Ads (Biometric Personalized Ads)-related
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