Latest By
Category:


Armor
Artificial Intelligence
Biology
Clothing
Communication
Computers
Culture
Data Storage
Displays
Engineering
Entertainment
Food
Input Devices
Lifestyle
Living Space
Manufacturing
Material
Media
Medical
Miscellaneous
Robotics
Security
Space Tech
Spacecraft
Surveillance
Transportation
Travel
Vehicle
Virtual Person
Warfare
Weapon
Work

"I went [to the top of] Vehicle Assembly Building and looked down, and tears burst from my eyes. The size of this cathedral where the Rockets take off to go to the moon is so amazing."
- Ray Bradbury

Minority Report Ads (Biometric Personalized Ads)  
  Advertisements that speak directly to the consumer in public settings.  

At this point in the Film, John Anderton (Tom Cruise) has been identified by the Precrime unit as a murder suspect. In his efforts to escape, he walks through a mall hoping to escape notice, and is ironically identified by targeted advertisements.


(John Anderton bombarded by personalized advertisements)

"...Lexus. The road you're on, John Anderton, is the one less traveled"

"John Anderton! You could use a Guiness right about now."

"Get away, John Anderton... Forget your troubles..."

From Minority Report (Movie), by Steven Spielberg.
Published by Dreamworks in 2002
Additional resources -

It is not clear how the advertising units identify the character; it appears to be done with a retinal or iris scan.


(Tom Cruise gets an eye scan in Minority Report)

Not content with ads that merely voice-over the name of the consumer, the ad shown below actually mouths the syllables of the name "John Anderton."


(Minority Report graphics personalization)

This is a great realization of Ray Bradbury's spot-wavex scrambler that allows Mrs. Montag to participate in the Family that appears on her parlor wall TVs (from his 1953 novel Fahrenheit 451).

Comment/Join this discussion ( 1 ) | RSS/XML | Blog This |

Additional resources:
  More Ideas and Technology from Minority Report (Movie)
  More Ideas and Technology by Steven Spielberg
  Tech news articles related to Minority Report (Movie)
  Tech news articles related to works by Steven Spielberg

Minority Report Ads (Biometric Personalized Ads)-related news articles:
  - Sprint RFID Loyalty Card Triggers Minority Report-Style Ads
  - French Billboards Call Your Cellphone
  - BluScreen Minority Report Ads
  - SuiPo Posters Call Your Cellphone
  - Big Brother Wants To Sell You Something
  - Should Website Advertisers Know Your Name?
  - Billboard Camera Pictures You Watching
  - Minority Report Ads Watching You Always
  - Interactive Digital Billboards Controlled By Phones
  - Yahoo Japan's Minority Report Billboards
  - 'Minority Report' Castrol Ads On Britain's Digital Billboards
  - NEC Billboard Minority Report-Style

Articles related to Media
'Facetime Facelift' Beautifies Video Chats
Meeting Wendy Of Wendy's
Narrative Science And Phil Dick's Homeostatic Newspaper
BookTrack Adds Sound To Books

Want to Contribute an Item? It's easy:
Get the name of the item, a quote, the book's name and the author's name, and Add it here.

<Previous
Next>

Google
  Web TechNovelgy.com   

 

 

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

More News

Surface Film Repels All Bacteria
'Most gentlemen's and ladies' gloves nowadays were constructed of infinitesimal fabricules that knew how to eject dirt...'

Chinese Steal American Seeds From Our Fields
'The Iszic maintain a jealously guarded monopoly...'

Rise Of Skywalker Could Trigger Epileptic Seizures
'... then the screen started to flicker. I stared at it for a while.'

Singing Ringing Tree Wind-Powered Sculpture
'It was like no music Dirk had ever heard, It was eerie and wild...'

Extremophile Microbe Loves Space Rocks
'... designed for rooting in the metal make-up of the asteroids for vital elements.'

Magic Mushroom Nose Spray From Silo Wellness
'I don't need help... that's not my diagnosis!'

CAV-X Supercavitating Ammo Deadly Underwater
'...in the midst of this fluid, which is very dense compared with the atmosphere, shots could not go far.'

Space Domes Over-rated? Science Fiction Authors Have Answers
'This was to be roofed over, sealed, and an atmosphere provided...'

Injectable Magnetic Fluid Slows Bleeding, Aids Magneto
'There's something different about you.'

Autonomous Wheelchairs Improve Airport Mobility
'Noiselessly, on rubber-tired wheels, they journeyed down the long aisles...'

More SF in the News

More Beyond Technovelgy

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.