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"Cyberspace is a metaphor that allows us to grasp this place where since about the time of the second world war we've increasingly done so many of the things that we think of as civilization."
- William Gibson

Minority Report Ads (Biometric Personalized Ads)  
  Advertisements that speak directly to the consumer in public settings.  

At this point in the Film, John Anderton (Tom Cruise) has been identified by the Precrime unit as a murder suspect. In his efforts to escape, he walks through a mall hoping to escape notice, and is ironically identified by targeted advertisements.


(John Anderton bombarded by personalized advertisements)

"...Lexus. The road you're on, John Anderton, is the one less traveled"

"John Anderton! You could use a Guiness right about now."

"Get away, John Anderton... Forget your troubles..."

From Minority Report (Movie), by Steven Spielberg.
Published by Dreamworks in 2002
Additional resources -

It is not clear how the advertising units identify the character; it appears to be done with a retinal or iris scan.


(Tom Cruise gets an eye scan in Minority Report)

Not content with ads that merely voice-over the name of the consumer, the ad shown below actually mouths the syllables of the name "John Anderton."


(Minority Report graphics personalization)

This is a great realization of Ray Bradbury's spot-wavex scrambler that allows Mrs. Montag to participate in the Family that appears on her parlor wall TVs (from his 1953 novel Fahrenheit 451).

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Additional resources:
  More Ideas and Technology from Minority Report (Movie)
  More Ideas and Technology by Steven Spielberg
  Tech news articles related to Minority Report (Movie)
  Tech news articles related to works by Steven Spielberg

Minority Report Ads (Biometric Personalized Ads)-related news articles:
  - Sprint RFID Loyalty Card Triggers Minority Report-Style Ads
  - French Billboards Call Your Cellphone
  - BluScreen Minority Report Ads
  - SuiPo Posters Call Your Cellphone
  - Big Brother Wants To Sell You Something
  - Should Website Advertisers Know Your Name?
  - Billboard Camera Pictures You Watching
  - Minority Report Ads Watching You Always
  - Interactive Digital Billboards Controlled By Phones
  - Yahoo Japan's Minority Report Billboards
  - 'Minority Report' Castrol Ads On Britain's Digital Billboards
  - NEC Billboard Minority Report-Style

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