NEC Billboard Minority Report-Style

NEC is now trying ads that target specific shopper characteristics. The ad signage uses facial recognition software and can identify the shopper's gender (with 85-90% accuracy), ethnicity and approximate age.


(Virtual mannequin appearing in the digital billboards)

"We don't expect the billboard to look back at us, but that is exactly what is happening now," says Marc Rotenberg, the director of the Electronic Privacy Information Center (Epic), a Washington DC-based research centre that aims to protect privacy. "Companies are increasingly impatient to get to us, and once these practices are commonplace it will be hard to reverse them."

But NEC insists there is little to fear: "As our system does not store any images – it stores only the analysed results [viewers' age and sex] based on those images – we feel there is no privacy issue."

We're getting very close to the Minority report ads illustrated so imaginatively in Steven Spielberg's 2002 film version of the Philip K. Dick novel of the same name.


(Minority Report ads - personalized graphic advertisements)

Via the Guardian.

Scroll down for more stories in the same category. (Story submitted 10/5/2010)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Communication ")

Hurdl PIXL Wearable Helps Fans Connect With Stars
Like Macross Plus!

Advertising Drones Hover Over Traffic In Mexico
'Blurbflies are allowd to travel the streets, buzzing their adverts alive and direct...' - Jeff Noon, 2000.

Audiobooks - Fastest Growing Format In Publishing
'The public preferred lectons...' - Stanislaw Lem, 1961.

Douglas Adams Your Babel Fish Is Ready - The Pilot By Waverly
'You'll need to have this fish in your ear.' - Douglas Adams, 1979.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Bat Bot Robotic Flapping-Wing Drone
'The dark birdforms dotted the mountaintops like statues of prehistoric beasts, wings outspread...'

NASA's Astronaut Rescue Ball
'Ball and closely-prisoned man plummeted downward..'

ARM Wants To Build Brain Chips
'Slivers of microsoft, angular fragments of colored silicon...'

Sky Fence - A Drone-Proof Shield Created Over Prison
'There’s still a protective field over the whole thing. It volatilizes anything that tries to get through.'

Geoengineering The Atmosphere For Climate Change
'...a uniform temperature for each degree of latitude the year round.'

Archinaut Orbiting Robotic Factory
'mass-produced only in the orbiting factories...'

Cryonic Preservation - The Last Perk You'll Ever Need
'Is there not also a law providing for voluntary suspension of animation?'

Computers Understand Humans By Watching And Modeling Them
Soon, your computer will be watching you... and judging you.

NASA Asks For Moon To Earth Delivery Ideas
'Authority's 3-g catapult was almost one hundred kilometers long...'

Musk Tunnels Wisely Restrict Drivers
Too many robots.

Robot Swarms Controlled With Augmented Reality
'You're not thinking in enough dimensions...'

MIT's C-LEARN Helps Robots Transfer Learning To Other Robots
'Talk Between Robots radio...'

Mini-Brains In A Dish
'Cultured brains on a slab.'

Rapid Automated Search For Habitable Planets Needed
'I was near enough it now to set my automatic astronomical instruments to searching it for a habitable planet.'

WatchSense Perfect For Fat-Fingered Smartwatch Owners
'Now all you had to do was wave your hand in the general direction of the components...'

Digital Construction Platform Robot 3D Prints A Building
'It extrudes material like a spider.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.