'Minority Report' Castrol Ads On Britain's Digital Billboards

Castrol used Britain's Driver and Vehicle Licensing Agency to sell motor oil to millions of motorists in a Minority Report-style ad campaign this week.

Roadside cameras outside London recorded license plates right next to five giant digital billboards. The billboard then flashed the driver's registration number right on the ad next to the sales pitch:

The right oil for your car is:
Castrol Magnatec
5W-30 A1!


(Minority Report-style ads for Castrol)

Castrol used another firm to obtain the data, which is believed to have contained most of the 34million-strong driver details held by the DVLA.

This identified the make, year, engine size and model of vehicle, enabling Castrol to specify the lubricant suitable for each car.

Liberal Democrat transport spokesman Norman Baker said: ‘This completely inappropriate and unacceptable behaviour by the DVLA shows how cavalier it is with motorists’ information.

‘They don’t even check what the end use is. It seems all you have to do is ask and the DVLA will give, no matter who you are and for what purpose. It’s outrageous this was allowed to happen.’

Science fiction movie-goers were treated to an advance look at this future in the movie version of Minority Report, screened in 2002. In the film, an iris-scanning device identified individual consumers passing advertising screens; each customer was given a personalized pitch.


(John Anderton bombarded by personalized ads in Minority Report)

From Drivers' details sold by DVLA are used in bizarre roadside adverts for Castrol via our friends at Frolix_8.

Scroll down for more stories in the same category. (Story submitted 9/29/2009)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Media ")

'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.

Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.

Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'

BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Nobe 3-Wheel Electric Vehicle Parking Like I, Robot
Spidercar, Spidercar, does whatever a spidercar does.

Michelin Self-Sealing Tires On Ford's Explorer
'...a seal of compressed plastifoam to save the air.'

Mushroom Eats Plastic, Saves Planet
Fungus Amongus, SaveUs!

Juggalo Face Paint Disrupts Facial Recognition
'... designed to foil facial recognition systems.'

Mojipic Smart Voice Vehicle Emojis
KITT, what's your response?

Unusual Twist On Woman Dates Robot
'My hearing, vision and awareness went along with that excellent imitation of a young Adonis...'

BrainNet Triple Telepathic Gaming Threat
'In the gloomy half-darkness the three idiots sat babbling.'

AVAS Noisemakers Required For EVs By EU
'...a sound tape to supply the noise of a soi-disant "[internal combustion]" engine...'

Pun Generation Via Neural Nets
'You said you wanted him to be able to distinguish between laugh-power in different gags...'

Blood Battery Robotic Fish
'With one fluid motion, it surged forward, plunged, and was gone.'

Lightyear One Solar-Powered Electric Car (Design By Heinlein)
'It drew its power from six square yards of sunpower screens on its low curved roof.'

'Agression Detectors' Don't Work When Spying On Students
'The professional agitators had also learned how to modulate their voices below the danger level...'

Mining Of Golden Asteroid Foretold In 1898 Science Fiction
'This must be a golden planet—this little asteroid.'

Miners! NASA Wants To License RASSOR Excavator
'The borers had been dismantled and packed away.'

Bee+ Robobee Now With Four Wings
'It was a tiny thing, scarcely more than an inch and a half in length...'

CNSILK Robotic Spider Builder
'We could certainly spin a web right through the Solar System, if we can think of a good use for one.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.