Interactive Digital Billboards Controlled By Phones

Toshiba is testing interactive digital billboards controlled by mobile phones. This is an interesting inversion of the Minority Report-style ads that capture biometric information about you whether you like it or not.

Toshiba set up an interactive digital billboard in Tokyo last weekend that allowed YouTube users and passersby with mobile phones to play video games on a larger screen than usual. Take a look at the video below to see how it looked.


(Toshiba interactive digital billboard video)

This experiment is a variation on the personalized graphic advertisements portrayed in the 2002 movie Minority Report. In the film, people are assaulted with intrusive advertisements that are personalized based on biometric information taken without their consent using covert sampling methods.

This model has been widely adopted in experimental ad trials; see NTT Billboards Are Watching You Look and Smart Sign Watches You Drive By for examples.

This Toshiba experimental interactive digital billboard sets up a new paradigm; why not directly engage the user in an experience that they enjoy? This seems like a natural way to advertise games.

I was also thinking of the joymaker, the universal phone/PDA combo proposed by Frederik Pohl in his 1965 novel The Age of the Pussyfoot. The joyrider did not have a screen; whenever it needed to present large quantities of text or other information, it could easily take over nearby screens on behalf of the user. This might be a handy service that could be offered to consumers on small billboards in places like airports, with a branded logo or other message to let the consumer know who paid for the time on the billboard.

Thanks to Pink Tentacle.

Scroll down for more stories in the same category. (Story submitted 3/25/2009)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Communication ")

Publishing Technologies In Science Fiction
In response to a reader question, a set of links related to publishing technologies in science fiction

Hurdl PIXL Wearable Helps Fans Connect With Stars
Like Macross Plus!

Advertising Drones Hover Over Traffic In Mexico
'Blurbflies are allowd to travel the streets, buzzing their adverts alive and direct...' - Jeff Noon, 2000.

Audiobooks - Fastest Growing Format In Publishing
'The public preferred lectons...' - Stanislaw Lem, 1961.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Desktopography Makes Virtual Desktops Real
'Ender doodled on his desk, drawing contour maps of mountainous islands and then telling his desk to display them in three dimensions...'

LaWS Laser Can Take Out Rogue Drones
Looks like a weapon for the Runaway squad!

Moon Express Lunar Robot Mining: Shine On, Harvest Moon
'The bulldozer moved through the lunar strip mine... '

Liquid Body Armor For TALOS Exoskeleton
'... instantly became rigid all over when something struck it...'

Hyperloop One Video Shows It Works!
'Complete evacuation of the interior of the tubes [and] a wave that provides the new propulsive energy for the cars...'

Chairless Chair Exoskeleton By Sapetti
'Earth's scientists... devised rigid metallic clothing...'

Publishing Technologies In Science Fiction
Well, this should be enough references to start...

Russia Working On Military Exoskeletons
'Вы похожи на большую стальную гориллу...'

3D Printed Bionic Chinese Skin
Your skin is ready!

Flexup Tire Design Good For Tumblebugs
'Each spoke telescopes into five sections.'

3D Printed Graphene Aerogel - So Light!
'... light as cork and stronger than steel...'

Asteroid Deflection With DART
'This obelisk is one huge deflector mechanism...'

Translate One2One From IBM's Watson Your Communication Solution
'It then excretes into the mind of its carrier a telepathic matrix...'

News Now Philip K. Dick's Bailiwick
'A vast complex electronic organism... responsible to no one...'

Autonomous BADGER Robot Drilling Machine
'The compacted matter... makes a better tunnel lining than concrete, don't you think?'

TALOS Exoskeleton Development Proceeding
'Suited up, you look like a big steel gorilla...'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.