Big Brother Wants To Sell You Something

It's bad enough that we allow the government to increase their already intrusive surveillance of us. Now, FieldAnalyst, a product of NEC, is going to look at your face as you walk through the mall, and tell merchants all about you.


(FieldAnalyst software has you pegged)

The system is able to distinguish individuals and their faces; it then compares these images against its database. The system then outputs your approximate age and your sex.

In the picture shown above, the FieldAnalyst software has concluded that the guy with the little white square over his face is aged 30-39.

The system is intended to help merchants figure out their visitors and market to them better. Future versions will look at your clothes to decide what your net worth might be. Several malls in Japan already have this brand-new technology.

Update 15-Nov-2017: Science fiction movie-goers were treated to an advance look at this future in the movie version of Minority Report, screened in 2002. In the film, an iris-scanning device identified individual consumers passing advertising screens; each customer was given a personalized pitch.


(John Anderton bombarded by personalized ads in Minority Report)

End update.

Via News.com.

Scroll down for more stories in the same category. (Story submitted 10/3/2007)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Surveillance ")

'Alexa For Residential' A Landlord's Dream (Tenant's Nightmare?)
'...unseen mechanical entities... that are in our very midst. One of them following each of us.' - Philip K. Dick, 1960.

Foiling Facial Recognition, Fighting Coaster Viruses, Harlan Ellison-Style
I have no mouth and I must scream.

Adversarial Pattern Shirts Confound Object Detection Systems
Ah, to be a vague blur!

A Passing Drone Has Covid-19 Advice
'Gold dots against blue, basketball-sized, twelve feet up.' Larry Niven, 1972.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Tesla Will Have Metal Gear Snake Autocoupler, Musk Confirms
'Its motion was so swift, complex, and perfect that at first I did not see it as a machine, in spite of its metallic glitter.'

Starlink Satellites Leading Edge On-Orbit Debris Mitigation
Propulsion-assisted orbital decay, brought to you by SpaceX.

Healight Ultraviolet Endotracheal Device Has Covid-19 Treatment Potential
'He applied the tip of the instrument to the interior of the wound...'

Parents Use AI To See One Last Message From Their Deceased Son
'...what's to keep me from showing face, Man?'

Satoshi Tomizu Creates Pocket Universes And Worldcraft Bubbles In Glass
'The Worldcraft bubble glittered, catching the light...'

Space Hero Inc. Offers Trip To ISS As Reality Show Prize
'This is Elmer Schmitz, presenting to you the finalists in our Aviation Quiz Program...'

I Love Ceiling-Mounted Robots
'Immediately an enormous apparatus fell on to her out of the ceiling...'

Armano Remote Control Excavator
'The bulldozer moved through the... mine... '

OK, NASA 3D Printer Of Food Not Yet Star Trek Food Synthesizer
Maybe not, but we're seeing definite progress.

Kelly Clarkson Show Like Black Mirror '15 Million Merits'
'These people are pieces of software called avatars.'

Salto Jumping Robot Now Sticks Landing!
'Lucky touched the leap knob and the hopper's leg retracted.'

Gyroscopic Median-Straddling Mass Transit Vehicles
'It was among these leviathans that the little gyrocar was daring to thrust its puny self...'

Bigrating Laser Beam-Riding Light Sail Is Self-Correcting
'That sail will be twenty thousand miles at the wide part.'

ISS Astronauts Test Estee Lauder 'Advanced Night Repair' Skin Serum
'Out in the New Moon, just ask for what you want...'

LG Wing Twisting Smartphone Might Be Fun
'A polycarbon screen unfurled...'

Mushroom Coffin Returns You To Nature, Naturally
'She touched the leaf. She was wanted.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.