A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Yahoo Japan's Minority Report Billboards
Yahoo Japan is jumping on the Minority Report ad bandwagon with special electronic advertising screens. Thankfully, they will only be available in Japan. For now.
(Camera recognition billboard)
The electronic billboard contains a camera that takes pictures of passersby, and then uses recognition routines to determine the age and gender of the pedestrians. Specific content will be provided based on this information.
SF fans recognize the most extreme form of these advertisements as the biometrically personalized advertisements from the 2002 film Minority Report.
I find myself wondering when we will begin to employ some sort of device to free ourselves from intrusive ad targeting. Undoubtedly, the algorithms will make mistakes that will annoy or embarrass pedestrians; we need some sort of pocket-sized ad blocker like the one described by Alan Dean Foster in his excellent 2006 novel Sagramanda.
Employing aerogel cameras, adverts designed to appeal specifically to the young, female and middle-to-upper class zeroed in on her repeatedly. The constant battle between manufacturers of pocket-sized ad-blockers and the designers of mobile advertisements had spurred technological leaps among both.
(Read more about Foster's idea for pocket-sized ad blocker)
Source: Trading Markets.
Scroll down for more stories in the same category. (Story submitted 4/13/2009)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 1 )
Related News Stories -
Small Town Wants 60 License Plate Readers
'the registration number which the traffic control automatically photographed as she left the controlway...' - Robert Heinlein, 1940.
Pixy Flying Selfie Drone From Snap
'It hovered behind him like a large tame bee.' - Karen Traviss, 2004.
Answer To Teacher Spying And Student Surveillance? ParanoidLinux!
'ParanoidLinux is an operating system that assumes that its operator is under assault from the government...' - Cory Doctorow, 2008.
Facebook Unexpectedly Turns Away From Sfnal Face Recognition
'... the imprint of her image on the telephoto cell.' Schachner and Zagat, 1931.
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
NAVER Labs Haptic Device 2.0 Robot vs. IKEA
'... the two pairs of waldoes in the screen followed in exact, simultaneous parallelism.'
Spaceships Should Last So Long
'THE SPACE VESSEL was traveling swiftly… For over five thousand years they had Voyaged on and on.’
Shine On, Portable Wind Turbine
'Sometimes a man has a windmill on his roof...'
Amazing Indoor Robotic Drones Mimic Dolphins and Whales
'They circled the vast audiences, dancing, twittering, chirping...'
Space Station Shutters
'The sun-quilt was a patchwork of colors and materials on the inward side, but silvered on the outward side...'
Tiny Mining - Extract Precious Industrial Minerals From Your Own Body
'Jim, I saw them reduce four of my doctors and nurses into those little cubes!'
MIT Proposes Space Bubbles To Combat Climate Change, Misses The Point Of Space Bubbles
'Fats Jordan was hanging in the center of the Big Glass Balloon, hugging his guitar to his massive black belly above his purple shorts..'
Tianjin Solar Vehicle From Hanergy (2022) Looking Like Heinlein's (1940)
'When confronted by hills, or rough terrain, it did not stop, but simply slowed until the task demanded equaled its steady power output.'
Study Reveals Effect Of Space Travel On The Brain
'... the brain is no longer subjected to the accustomed pull, and it expands slightly in all directions.'
Sky Cruise Nuclear Powered Flying Hotel Concept
'... the huge air-freighter Jupiter.'
The Mojo Smart Contact Lens Experience
'... the lens displays would be useless without a wearable computer to do the graphics.'
Small Town Wants 60 License Plate Readers
'the registration number which the traffic control automatically photographed as she left the controlway...'
Lightyear 0 World's First Production-Ready Solar Car
'It could maintain a steady six miles per hour...'
AI Robots Excel At Trash Sorting And Recycling
'Then they press one of these here thirteen buttons...'
Could Increased Space Rocketry Damage The Ozone Layer?
'...without burning a single hydrocarbon molecule to injure the diseased atmosphere any further.'
Dyson's Secret Household Robots
'...work a human being does around a house.'
More SF in the News Stories
More Beyond Technovelgy science news stories