Yahoo Japan's Minority Report Billboards
Yahoo Japan is jumping on the Minority Report ad bandwagon with special electronic advertising screens. Thankfully, they will only be available in Japan. For now.
(Camera recognition billboard)
The electronic billboard contains a camera that takes pictures of passersby, and then uses recognition routines to determine the age and gender of the pedestrians. Specific content will be provided based on this information.
SF fans recognize the most extreme form of these advertisements as the biometrically personalized advertisements from the 2002 film Minority Report.
I find myself wondering when we will begin to employ some sort of device to free ourselves from intrusive ad targeting. Undoubtedly, the algorithms will make mistakes that will annoy or embarrass pedestrians; we need some sort of pocket-sized ad blocker like the one described by Alan Dean Foster in his excellent 2006 novel Sagramanda.
Employing aerogel cameras, adverts designed to appeal specifically to the young, female and middle-to-upper class zeroed in on her repeatedly. The constant battle between manufacturers of pocket-sized ad-blockers and the designers of mobile advertisements had spurred technological leaps among both.
(Read more about Foster's idea for pocket-sized ad blocker)
Source: Trading Markets.
Scroll down for more stories in the same category. (Story submitted 4/13/2009)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 1 )
Related News Stories -
China's Drone Fleet Flies In Formation
'Programmed to hang... in a hexagonal grid pattern.' - Neal Stephenson, 1995.
RFID Chipped Employees Of Three Square Market
'About a third of the people in Manhattan have replaced their Freedom Card with a radio-frequency chip...' - John Twelve Hawks, 2015.
SkEye Amazing Israeli Gigapixel Drone
'An eye that could not only see, but fly...' - Manly Wade Wellman, 1938.
Cyborg DragonflEye At Your Command
'The dragonfly responded like a toy airplane, taking off and heading east...'
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
China Melts Tibetan Permafrost To Plant Forest
'Can you give us a microwave spotlight?'
iFlytek Doctor Robot First To Pass Medical Exams
Doctor shortage? No problem, we'll just use the autodoc.
Slaughterbot AI KIller Quadcopter Drones
'The real border was defended by... a swarm of quasi-independent aerostats.'
Do We Really Want Backflipping Robots?
Also includes wonderful blooper reel.
RNA-Based Biocomputing Device
Living things can sense and analyze complex signals in living cells.
Seasteading Floating Cities
'It was a remarkable island, circular, about half a kilometer in diameter.'
Tesla Semi 'Electrotruck' Unveiled
Elon Musk unveils yet another technological marvel.
Watch What People Are Seeing Via Brain Scanning
'had managed to see through the other man's eyes as the other man, all unaware, washed their Zis limousine sixteen hundred meters away...'
Integrated Circuits Printed Right Onto Fabric!
'...a shirt that displayed email on its sleeve.
Interstellar Asteroid Visits Our Solar System
'This asteroid had whirled in from the cold of the interplanetary space...'
PRIMA Bionic Vision Restoration
'The VISOR... was a medical device used in the Federation to aid patients who have suffered loss of eyesight...'
Audi Traffic Jam Pilot Knows If You're Sleeping
'Even here, riding a garbage truck to eternity, the machine watched him...'
UM Hall Thruster Breaks Records
Someday, we'll see an ion drive used to get to Mars.
Ionity Ultra-fast Charging Station Network
'Recharge the batteries... in almost every town and village...'
VAuth Voice Security Wearable From University of Michigan
'Siri, I gave you a voice command...' 'Yes, but do I know you?'
Ubiquiti FrontRow Camera Records Your Life
Why be choosy? Just upload your whole life to the Internet, and be done with it.
More SF in the News Stories
More Beyond Technovelgy science news stories