Yahoo Japan's Minority Report Billboards
Yahoo Japan is jumping on the Minority Report ad bandwagon with special electronic advertising screens. Thankfully, they will only be available in Japan. For now.
(Camera recognition billboard)
The electronic billboard contains a camera that takes pictures of passersby, and then uses recognition routines to determine the age and gender of the pedestrians. Specific content will be provided based on this information.
SF fans recognize the most extreme form of these advertisements as the biometrically personalized advertisements from the 2002 film Minority Report.
I find myself wondering when we will begin to employ some sort of device to free ourselves from intrusive ad targeting. Undoubtedly, the algorithms will make mistakes that will annoy or embarrass pedestrians; we need some sort of pocket-sized ad blocker like the one described by Alan Dean Foster in his excellent 2006 novel Sagramanda.
Employing aerogel cameras, adverts designed to appeal specifically to the young, female and middle-to-upper class zeroed in on her repeatedly. The constant battle between manufacturers of pocket-sized ad-blockers and the designers of mobile advertisements had spurred technological leaps among both.
(Read more about Foster's idea for pocket-sized ad blocker)
Source: Trading Markets.
Scroll down for more stories in the same category. (Story submitted 4/13/2009)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 1 )
Related News Stories -
China's Drone Fleet Flies In Formation
'Programmed to hang... in a hexagonal grid pattern.' - Neal Stephenson, 1995.
RFID Chipped Employees Of Three Square Market
'About a third of the people in Manhattan have replaced their Freedom Card with a radio-frequency chip...' - John Twelve Hawks, 2015.
SkEye Amazing Israeli Gigapixel Drone
'An eye that could not only see, but fly...' - Manly Wade Wellman, 1938.
Cyborg DragonflEye At Your Command
'The dragonfly responded like a toy airplane, taking off and heading east...'
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Foldable Galaxy Phones, I Swear They're Coming (Maybe)
How hard can it be?
Bacteria Behave Differently In Space
'The Republic struggled to control its Sours...'
Brain Connected To Internet - ‘Brainternet'
Artificial Spider Silk
You can also use it to make a roof - on an asteroid.
MIT Tunes Ions For Frictionless Surface - Superlubricity!
'My telelubricator here neutralizes the interatomic bonds the surface of any solid...'
Seiko Astron Always Knows Your Time Zone
'Harrington glanced at his wrist watch - a bulky affair - and whistled.'
Robot Buddhist Priest Chants, Drums
'He crossed the waiting room to the Padre booth...'
Koniku Kore, Mouse Brain-Based Chip, Detects Explosives
'As a matter of fact, this mouse is going to keep on thinking forever.'
CNH Industrial Autonomous Tractor Concept Video
'...the tiny red glints of self-guided tractors.'
The Neuroon Open Sleep Tracker For Lucid Dreaming
'Leads trail away from insertion points on her face and wrist... to a lucid dreamer on the bedside shelf.'
Siri Now Smoother, Perkier (Thanks, Deep Learning!)
'Good morning, Dr. Chandra. This is Hal.'
China's Drone Fleet Flies In Formation
'Programmed to hang... in a hexagonal grid pattern.'
Neuralink, The Latest Elon Musk Passion
'I used my implant to tell MILLIE [a mainframe computer] what we wanted...'
RFly Drones Rule The Warehouse
'The wasp homed unerringly on the face of the honeycomb...'
Will The FDA Approve This Antiaging Drug?
'So what we're looking for now is... an anti-agathic, an anti-death drug.'
Rule Of Humans By Software Not Transparent
'The Council itself could be overridden by a superior power...'
More SF in the News Stories
More Beyond Technovelgy science news stories