Yahoo Japan's Minority Report Billboards

Yahoo Japan is jumping on the Minority Report ad bandwagon with special electronic advertising screens. Thankfully, they will only be available in Japan. For now.


(Camera recognition billboard)

The electronic billboard contains a camera that takes pictures of passersby, and then uses recognition routines to determine the age and gender of the pedestrians. Specific content will be provided based on this information.

SF fans recognize the most extreme form of these advertisements as the biometrically personalized advertisements from the 2002 film Minority Report.

I find myself wondering when we will begin to employ some sort of device to free ourselves from intrusive ad targeting. Undoubtedly, the algorithms will make mistakes that will annoy or embarrass pedestrians; we need some sort of pocket-sized ad blocker like the one described by Alan Dean Foster in his excellent 2006 novel Sagramanda.

Employing aerogel cameras, adverts designed to appeal specifically to the young, female and middle-to-upper class zeroed in on her repeatedly. The constant battle between manufacturers of pocket-sized ad-blockers and the designers of mobile advertisements had spurred technological leaps among both.
(Read more about Foster's idea for pocket-sized ad blocker)

Source: Trading Markets.

Scroll down for more stories in the same category. (Story submitted 4/13/2009)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 1 )

Related News Stories - (" Surveillance ")

SkEye Amazing Israeli Gigapixel Drone
'An eye that could not only see, but fly...' - Manly Wade Wellman, 1938.

Cyborg DragonflEye At Your Command
'The dragonfly responded like a toy airplane, taking off and heading east...'

Bat Bot Robotic Flapping-Wing Drone
'The dark birdforms dotted the mountaintops like statues of prehistoric beasts, wings outspread...' - Roger Zelazny, 1980.

Sky Fence - A Drone-Proof Shield Created Over Prison
'There’s still a protective field over the whole thing. It volatilizes anything that tries to get through.' - Robert Silverberg, 1969.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Desktopography Makes Virtual Desktops Real
'Ender doodled on his desk, drawing contour maps of mountainous islands and then telling his desk to display them in three dimensions...'

LaWS Laser Can Take Out Rogue Drones
Looks like a weapon for the Runaway squad!

Moon Express Lunar Robot Mining: Shine On, Harvest Moon
'The bulldozer moved through the lunar strip mine... '

Liquid Body Armor For TALOS Exoskeleton
'... instantly became rigid all over when something struck it...'

Hyperloop One Video Shows It Works!
'Complete evacuation of the interior of the tubes [and] a wave that provides the new propulsive energy for the cars...'

Chairless Chair Exoskeleton By Sapetti
'Earth's scientists... devised rigid metallic clothing...'

Publishing Technologies In Science Fiction
Well, this should be enough references to start...

Russia Working On Military Exoskeletons
'Вы похожи на большую стальную гориллу...'

3D Printed Bionic Chinese Skin
Your skin is ready!

Flexup Tire Design Good For Tumblebugs
'Each spoke telescopes into five sections.'

3D Printed Graphene Aerogel - So Light!
'... light as cork and stronger than steel...'

Asteroid Deflection With DART
'This obelisk is one huge deflector mechanism...'

Translate One2One From IBM's Watson Your Communication Solution
'It then excretes into the mind of its carrier a telepathic matrix...'

News Now Philip K. Dick's Bailiwick
'A vast complex electronic organism... responsible to no one...'

Autonomous BADGER Robot Drilling Machine
'The compacted matter... makes a better tunnel lining than concrete, don't you think?'

TALOS Exoskeleton Development Proceeding
'Suited up, you look like a big steel gorilla...'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.