Minority Report Ads Watching You Always

An ordinary ad catches your eye; as you look, the hidden camera captures information about you that the advertiser wants to know. This is the basis of systems like that offered by companies like Quividi.

The software provided by the company analyzes the scene in an ordinary store or other environment, ticking off successful attention grabs and filing lost opportunities away for later.


(Quividi camera advertisement capabilities)

As shown in the picture below, the software is able to capture both the people who clearly make eye contact with the ad, and the people who do not. This lets advertisers know whether or not the ad and its placement are getting the eyeballs that the advertiser pays for.


(Quividi camera ad demonstration)

The company claims that it can successfully identify gender up to 90 percent of the time; the software can present ads based on its determination in a small store environment. Age determination is also under development.

When the ad system pinpoints a face, it compares shapes and patterns to faces that are already identified in a database as male or female. That lets the system predict the person's gender almost immediately.

"The most important features seem to be cheekbones, fullness of lips and the gap between the eyebrows," said Paolo Prandoni, chief scientific officer of Quividi, a French company that is another player in face-tracking technology. Others include Studio IMC Inc. in New York.

We're getting very close to the Minority report ads illustrated so imaginatively in Steven Spielberg's 2002 film version of the Philip K. Dick novel of the same name.


(Minority Report ads - personalized graphic advertisements)

Technovelgy readers have been keeping up with these developments:

From Physorg; thanks so much to Jake for pointing this one out with the contact form.

Scroll down for more stories in the same category. (Story submitted 1/30/2009)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Index of related articles:

Biometric security overview
Biometrics Glossary
Characteristics of successful biometric identification methods
Biometric identification systems
Biometric technology on the leading edge
Biometric identification - advantages
Biometric security and business ethics
Biometric authentication: what method works best?
Iris Recognition
Iris Scan

Related News Stories - (" Surveillance ")

Brainwaves As Biometric Identification
'The doors of Mr. Lars, Incorporated, shut, tuned as they were to his own cephalic pattern.'- Philip K. Dick, 1965.

Bee Narcs To Perform Drug 'Stings'
'Time for a replacement of both Behren and his dipterous insect...'- Philip K. Dick, 1964.

Cool Foldable Mini-Quadcopter
'Eddie pocketed the bee cam...'- Karen Traviss. 2004.

Lily Camera Video Sport Selfie Drone
'He set his camera to follow him, and it hovered behind him like a large tame bee.'- Karen Traviss, 2004.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Brainwaves As Biometric Identification
'The doors of Mr. Lars, Incorporated, shut, tuned as they were to his own cephalic pattern.'

What-If Machine Concocts Creative Premises
'Books were just a commodity that had to be produced, like jam or bootlaces.'

Underwater Balloon Gardens
'He puffed heavily as he angled around the bulbous lifezones...'

Storing 1 Zettabyte In 10 Grams
'It is theoretically possible to have a matrix in which each individual molecule has a meaning...'

Laser-Powered Spacecraft To Explore The Solar System
'Whoever launched it fired a laser cannon... for about forty-five years, so the intruder would have a beam to travel on...'

Skin Chair For That 'Sitting On A Fat Guy' Feeling
'The semi-sentient artifact glided to a position behind McKie...'

Pneumatic Micro-Tentacles Kidnapping Ants
'Long, flexible, glittering tentacles...'

Bee Narcs To Perform Drug 'Stings'
'Time for a replacement of both Behren and his dipterous insect...'

3D Printed Spherical Flying Machine
'Gold dots against blue, basketball-sized, twelve feet up....'

Airbus E-Fan All-Electric Plane Now Ready
I couldn't believe it, either.

Robot Swarms Improve Culture By Forgetting
'My mind was filled to the splitting point...'

Melomics Avant Garde Computer Musician
'Rollo sat at the keyboard, prim, inhuman, rigid, twin lenses focused somewhere off into the shadows...'

Nanotech Used To Create Custom Water Filters In Tanzania
'People started out squeamish about Clearsacs...'

This Robot Swordmaster: Yaskawa Bushido Project
'The instrument of prisms and target could not think, feel caution or remorse. And it carried a real blade.'

Samsung's Transparent Display Finally As Big As HG Wells'
Wells also figured out that 16x9 is the shape to have.

Thync Mood-Changing Wearable Device
'Very gently, hypnotically, the electronic pulses throbbed in the frontal lobes of his brain.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.