Science Fiction
Dictionary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 |
Minority Report Ads Watching You Always
An ordinary ad catches your eye; as you look, the hidden camera captures information about you that the advertiser wants to know. This is the basis of systems like that offered by companies like Quividi.
The software provided by the company analyzes the scene in an ordinary store or other environment, ticking off successful attention grabs and filing lost opportunities away for later.
(Quividi camera advertisement capabilities)
As shown in the picture below, the software is able to capture both the people who clearly make eye contact with the ad, and the people who do not. This lets advertisers know whether or not the ad and its placement are getting the eyeballs that the advertiser pays for.
(Quividi camera ad demonstration)
The company claims that it can successfully identify gender up to 90 percent of the time; the software can present ads based on its determination in a small store environment. Age determination is also under development.
When the ad system pinpoints a face, it compares shapes and patterns to faces that are already identified in a database as male or female. That lets the system predict the person's gender almost immediately."The most important features seem to be cheekbones, fullness of lips and the gap between the eyebrows," said Paolo Prandoni, chief scientific officer of Quividi, a French company that is another player in face-tracking technology. Others include Studio IMC Inc. in New York.
We're getting very close to the Minority report ads illustrated so imaginatively in Steven Spielberg's 2002 film version of the Philip K. Dick novel of the same name.
(Minority Report ads - personalized graphic advertisements)
Technovelgy readers have been keeping up with these developments:
- Sprint RFID Loyalty Card Triggers Minority Report-Style Ads [2004]
If the customer is within eight feet of an RFID card reader, the application triggers the appearance of a customized computer avatar. - BluScreen Minority Report Ads [2006]
An interactive advertising technology that identifies passers-by using their Bluetooth-enabled cellphones. - French Billboards Call Your Cellphone [2006]
Billboards will call them with additional information and opportunities via their location-enabled cellphones. - Covert Iris Scanner Close To Minority Report Future [2007]
A public iris scanning device has been proposed in a patent from Samoff Labs in New Jersey. - Billboard Camera Pictures You Watching [2008]
Another in a long series of great ideas from advertising geniuses.
Scroll down for more stories in the same category. (Story submitted 1/30/2009)
Follow this kind of news @Technovelgy.| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
Would
you like to contribute a story tip?
It's easy:
Get the URL of the story, and the related sf author, and add
it here.
Comment/Join discussion ( 0 )
Index of related articles:
Biometric security overview
Biometrics Glossary
Characteristics of successful biometric identification methods
Biometric identification systems
Biometric technology on the leading edge
Biometric identification - advantages
Biometric security and business ethics
Biometric authentication: what method works best?
Iris Recognition
Iris Scan
Related News Stories - (" Surveillance ")
Chameleon Personalized Privacy Protection Mask
'...the Virtual Epiphantic Identity Lustre.' - Neal Stephenson, 2019.
Spherical Police Robot Rolls In China
'Rand could effectively be in several places at once...' - Niven and Pournelle, 1981.
Vietnam To Have Full Biometric Transparency
'inscriptions too small to be seen with the naked eye; microscopic data...' - Eric Frank Russell, 1939.
Simple Way To Defeat AI Face Recognition
'... designed to foil facial recognition systems.' - Neal Stephenson, 2019.
Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.
Science Fiction
Timeline
1600-1899
1900-1939
1940's 1950's
1960's 1970's
1980's 1990's
2000's 2010's
Current News
Robotic Barber Programmed With a Number of Styles
'He found a barber shop which, he thought, would be good for an idle hour.'
Humanoid Boxing Robot KO's Opponent - It's A Knockout!
'Thirty rounds of fighting is tough work. Even for machines.'
Caterpillar Electric Mining Loader Not Yet Ready For Moon
'...the excavations were already in progress, for he saw gray slopes of rubble.'
Centipede Robots Down On The Farm
'...the walking mills of Puffy Products began to tread delicately on their centipede legs across the wheat fields of Kansas.'
Anthropic's Claude AI Creates Legal Citation From Whole Cloth
'Here is a Clerk that would work incessantly, and neither eat, sleep, want payment, or grumble.'
Students Vie For Lunar Regolith Mining Robot Prize
'About time you got here,' the astronaut said.
'They Erased My Memory' Says Ariana Grande
'...using a neutralizing electronic impulse.'
Solitary Black Hole Wanders In Space
'...the Hole is something like a vortex or a whirlpool?'
Spaceplane From Virgin Atlantic
'ZARNAK, YOU'RE TO COMMAND A SCOUTING EXPEDITION --- FIND OUT WHAT THIS IS ALL ABOUT!'
DARPA Wants 'Large Bio-Mechanical Space Structures'
'These are your rudimentary seed packages... Some will combine in place to form more complicated structures.'
Robot Hand Creeps Along, Separate From It's Owner
'The crawling... object was V-Stephen's surgeon-hand...'
Taikonauts Exercise In China's Tiangong Space Station
'Joe got out the gravity-simulator harnesses...'
Korean Exoskeleton Suit F1 Helps You Put It On
'Better late than never.'
Have AI Researchers Given Up On 'Bio-Babies'?
'You couldn't have the capstone without the pyramid to hold it up.'
Bunker Busters and Bore-Pellets
'The first revelation of the new Soviet bore-pellets.'
'Spikeless' Brand Swizzle Stick Detects Spiked Drinks
'the unobtrusive inspections with tiny remote-cast snoopers...'
