Science Fiction Dictionary
A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z

 

Minority Report Ads Watching You Always

An ordinary ad catches your eye; as you look, the hidden camera captures information about you that the advertiser wants to know. This is the basis of systems like that offered by companies like Quividi.

The software provided by the company analyzes the scene in an ordinary store or other environment, ticking off successful attention grabs and filing lost opportunities away for later.


(Quividi camera advertisement capabilities)

As shown in the picture below, the software is able to capture both the people who clearly make eye contact with the ad, and the people who do not. This lets advertisers know whether or not the ad and its placement are getting the eyeballs that the advertiser pays for.


(Quividi camera ad demonstration)

The company claims that it can successfully identify gender up to 90 percent of the time; the software can present ads based on its determination in a small store environment. Age determination is also under development.

When the ad system pinpoints a face, it compares shapes and patterns to faces that are already identified in a database as male or female. That lets the system predict the person's gender almost immediately.

"The most important features seem to be cheekbones, fullness of lips and the gap between the eyebrows," said Paolo Prandoni, chief scientific officer of Quividi, a French company that is another player in face-tracking technology. Others include Studio IMC Inc. in New York.

We're getting very close to the Minority report ads illustrated so imaginatively in Steven Spielberg's 2002 film version of the Philip K. Dick novel of the same name.


(Minority Report ads - personalized graphic advertisements)

Technovelgy readers have been keeping up with these developments:

From Physorg; thanks so much to Jake for pointing this one out with the contact form.

Scroll down for more stories in the same category. (Story submitted 1/30/2009)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Index of related articles:

Biometric security overview
Biometrics Glossary
Characteristics of successful biometric identification methods
Biometric identification systems
Biometric technology on the leading edge
Biometric identification - advantages
Biometric security and business ethics
Biometric authentication: what method works best?
Iris Recognition
Iris Scan

Related News Stories - (" Surveillance ")

Amazon One Is Frank Herbert's Palm Lock
'A palm lock must be keyed to one individual's hand shape and palm lines.' - Frank Herbert, 1965.

Who Needs Dogs? Trained Bees Detect Explosives
'The directing neurological tissue that forms the basis of the swibble is alive...' - Philip K Dick, 1955.

Government In-Home Surveillance - Yes! Say Third Of Under-30 Adults
'The TV screen flicked to show a kitchen.' - Pournelle and Niven, 1981.

New Train Station Offers Minority Report-Style Signs
A whole new world awaits you, John Anderton!

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

Science Fiction Timeline
1600-1899
1900-1939
1940's   1950's
1960's   1970's
1980's   1990's
2000's   2010's

Current News

Tesla's Optimus Robot Now Sorts Objects (I've Got A Job In Mind)
'Then they press one of these here thirteen buttons...'

CADRE Robots To Work In Teams On Other Planets
'You're a stable, rock-bottom mining robot, except that you're equipped to handle six subsidiaries in direct coordination...'

18 Wheels Mutant Centipede Vehicle
'If a centipede were a dinosaur and made of metal to boot...'

Octopus Suckers Inspire Transdermal Patches
'...a capsule which he placed against his wrist.'

Robotic Hands Have More Than One Use
'The crawling, exploring object was V-Stephen's surgeon-hand...'

Space Weather To Universe Weather
'It radiates outward in a cone which, by the time it has reached our section of space, is many lightyears across.'

That's MOXIE! Terraforming Mars Baby Steps
'Drake was the young spatial engineer he employed to terraform the little rock.'

'No, I'm Not A Robot' - Robot
'... with a weird simulation of life, the ten forked ends of each arm commenced a rattling pressing of the buttons.'

Missing Jet Finally Found
Ah, what could have been - still in the future.

Philippines Coast Guard Cuts Chinese Barrier
'Each of the four areas is enclosed by a sonic wall...'

Barista Robot Perfects Latte Swirl With Multi-DOF Wriggle
'It's done with a flip of the third joint of the tentacle on the down beat.'

Vendetta 2023 All-Terrain Skateboard Could Use Neal Stephenson's Smartwheels
'If you surf over a bump... If you surf over a pothole...'

Safe Street Rebel Autonomous Vehicle Luddites And Schachner's 1931 Robot-Deranger
'Then the spreading beam of the deranging ray struck them, and they stood an instant transfixed...'

The Electric Balance Bicycle And The Decline Of Western Civilization
'Noiselessly, on rubber-tired wheels, they journeyed...'

'Droplet' Battery Microscale Power Pack
'...a power pack the size of a pea.'

ARX-5 Doing Robot Arm Dancing
It's Data's day - at last.

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.