Minority Report Ads Watching You Always

An ordinary ad catches your eye; as you look, the hidden camera captures information about you that the advertiser wants to know. This is the basis of systems like that offered by companies like Quividi.

The software provided by the company analyzes the scene in an ordinary store or other environment, ticking off successful attention grabs and filing lost opportunities away for later.


(Quividi camera advertisement capabilities)

As shown in the picture below, the software is able to capture both the people who clearly make eye contact with the ad, and the people who do not. This lets advertisers know whether or not the ad and its placement are getting the eyeballs that the advertiser pays for.


(Quividi camera ad demonstration)

The company claims that it can successfully identify gender up to 90 percent of the time; the software can present ads based on its determination in a small store environment. Age determination is also under development.

When the ad system pinpoints a face, it compares shapes and patterns to faces that are already identified in a database as male or female. That lets the system predict the person's gender almost immediately.

"The most important features seem to be cheekbones, fullness of lips and the gap between the eyebrows," said Paolo Prandoni, chief scientific officer of Quividi, a French company that is another player in face-tracking technology. Others include Studio IMC Inc. in New York.

We're getting very close to the Minority report ads illustrated so imaginatively in Steven Spielberg's 2002 film version of the Philip K. Dick novel of the same name.


(Minority Report ads - personalized graphic advertisements)

Technovelgy readers have been keeping up with these developments:

From Physorg; thanks so much to Jake for pointing this one out with the contact form.

Scroll down for more stories in the same category. (Story submitted 1/30/2009)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Index of related articles:

Biometric security overview
Biometrics Glossary
Characteristics of successful biometric identification methods
Biometric identification systems
Biometric technology on the leading edge
Biometric identification - advantages
Biometric security and business ethics
Biometric authentication: what method works best?
Iris Recognition
Iris Scan

Related News Stories - (" Surveillance ")

Armed Drone Opens Fire
'Each a television eye and a sonic stunner...' - Larry Niven, 1972.

Kuwait Creates Mandatory DNA Database For Citizens
And who has the largest DNA database on its citizens? USA.

Brainwaves As Biometric Identification
'The doors of Mr. Lars, Incorporated, shut, tuned as they were to his own cephalic pattern.'- Philip K. Dick, 1965.

Bee Narcs To Perform Drug 'Stings'
'Time for a replacement of both Behren and his dipterous insect...'- Philip K. Dick, 1964.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Organoids Galore!
'Runciter's body contained a dozen artiforgs...'

Artificial Gravity? Why Not?
'The artificial gravity-controls in the base of the ship... were being tampered with!'

Hackers Can Take Control Of Cars From Anywhere In The World
'The car faltered as the external command came to brake...'

Armed Drone Opens Fire
'Each a television eye and a sonic stunner...'

Robotic Exoskeleton Releases Man From Wheelchair
'This man was standing on two corrugated-soled titanium footplates...'

Oh, Just Let Robots Run Airports
I'd like a friendly robot to help me at airports.

How Smart Should AI's Be Allowed To Get?
'Every AI ever built has an electromagnetic shotgun wired to its forehead'

NASA Misses $5Trillion Funding Boost
'This must be a golden planet—this little asteroid.'

Kuwait Creates Mandatory DNA Database For Citizens
And who has the largest DNA database on its citizens?

Please, Please Let There Be Regenerated Teeth
'Toothbud transplants...'

Google AI 'Deep Dreams' Kubrick's 2001
'I was only trying to do what I thought best....'

The BLITAB: First Tactile Tablet for Blind People
Absolutely amazing development - now blind people can read the web!

Why, Oh Why, Must We Develop Robots That Run Faster Than I Do?
'The legs are long, curled way up to deliver power, like a cheetah's.'

Golf Robot Putts Out
'The robot solemnly hit a ball against the wall, picked it up and teed it, hit it again, over and again...'

Computer Finds Cancer Doctors Miss
The computer will see you now.

Would Robot Taxis Ease Carbon Emissions?
'He emerged and flagged down a robot taxi...'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.