Minority Report Ads Watching You Always

An ordinary ad catches your eye; as you look, the hidden camera captures information about you that the advertiser wants to know. This is the basis of systems like that offered by companies like Quividi.

The software provided by the company analyzes the scene in an ordinary store or other environment, ticking off successful attention grabs and filing lost opportunities away for later.


(Quividi camera advertisement capabilities)

As shown in the picture below, the software is able to capture both the people who clearly make eye contact with the ad, and the people who do not. This lets advertisers know whether or not the ad and its placement are getting the eyeballs that the advertiser pays for.


(Quividi camera ad demonstration)

The company claims that it can successfully identify gender up to 90 percent of the time; the software can present ads based on its determination in a small store environment. Age determination is also under development.

When the ad system pinpoints a face, it compares shapes and patterns to faces that are already identified in a database as male or female. That lets the system predict the person's gender almost immediately.

"The most important features seem to be cheekbones, fullness of lips and the gap between the eyebrows," said Paolo Prandoni, chief scientific officer of Quividi, a French company that is another player in face-tracking technology. Others include Studio IMC Inc. in New York.

We're getting very close to the Minority report ads illustrated so imaginatively in Steven Spielberg's 2002 film version of the Philip K. Dick novel of the same name.


(Minority Report ads - personalized graphic advertisements)

Technovelgy readers have been keeping up with these developments:

From Physorg; thanks so much to Jake for pointing this one out with the contact form.

Scroll down for more stories in the same category. (Story submitted 1/30/2009)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Index of related articles:

Biometric security overview
Biometrics Glossary
Characteristics of successful biometric identification methods
Biometric identification systems
Biometric technology on the leading edge
Biometric identification - advantages
Biometric security and business ethics
Biometric authentication: what method works best?
Iris Recognition
Iris Scan

Related News Stories - (" Surveillance ")

iBubble Scuba Drone Follower
'Hovered behind him like a large tame bee...' - Karen Traviss, 2004.

'Eye In The Sky' Movie Borrows 35, 80 Year-Old SF
SF writers don't have a problem seeing decades into the future.

Voice-Recognition Door DIY
'Almost all our locks are phonographic.' - Clement Fezandie, 1921.

The Eye Is Watching! Samsung Gear 360 Camera
'It scooped up the eye that had been witnessing its activities.' - Robert Silverberg, 1969.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

SuperMeat - Crowdfunding Pohl/Kornbluth's Chicken Little
'Chicken Little, who would be sliced and packed to feed people from Baffinland to Little America.'

Martian-Grown Food Might Be Fine
'I donít want to come off as arrogant here, but Iím the best botanist on the planet.'

MARLO Robot Attempts Wave Field
'It is apparent that he will walk before his human brother.'

3RDiTEK Lifeblogging Headband Camera
'It's logging anyway - everything you see on duty goes into the black box.'

3D-Printed Biohybrid Is A Tissue-Engineered Robot
'The directing neurological tissue that forms the basis of the swibble is alive...'

Steerable Locusts Detect Explosives
Science fiction writers again provide a blueprint for the future.

No Human Drivers By 2040 - Israel
'It's been a criminal offense,,, to drive manually on a public highway.'

Graphene Ultracapacitor Airships For Heavy Lifting
'The war-balloons were to be kept for purposes of transportation of heavy articles...'

Uber Hires Robot Security Guard
'The robot studied the identification clip.'

Mind-Altering Drugs Administered Deep Into The Brain
'Happy to serve!'

Are There Diamond Planets?
'I believe the whole central portion of the earth is one great diamond.'

Robot Lawyers And Robot Judges Now Everywhere
'The law clerk arrived, a smallish robot with a battered stainless steel hide and dull coppery features.'

Roam-e Flying Selfie Drone Cam
'Tight mid-shot and pull out on but behind me...'

Chemputer To Grow Bespoke Drones Through Chemistry
'These are your rudimentary seed packages...'

Walmart Shopping Cart Robots Will Follow You
'...the machine would carry his bag in its soft plastic jaws...'

DoNotPay Lawyer Program Contests Parking Tickets
'I want my lawyer program.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.