Science Fiction
Dictionary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 |
Minority Report Ads Watching You Always
An ordinary ad catches your eye; as you look, the hidden camera captures information about you that the advertiser wants to know. This is the basis of systems like that offered by companies like Quividi.
The software provided by the company analyzes the scene in an ordinary store or other environment, ticking off successful attention grabs and filing lost opportunities away for later.
(Quividi camera advertisement capabilities)
As shown in the picture below, the software is able to capture both the people who clearly make eye contact with the ad, and the people who do not. This lets advertisers know whether or not the ad and its placement are getting the eyeballs that the advertiser pays for.
(Quividi camera ad demonstration)
The company claims that it can successfully identify gender up to 90 percent of the time; the software can present ads based on its determination in a small store environment. Age determination is also under development.
When the ad system pinpoints a face, it compares shapes and patterns to faces that are already identified in a database as male or female. That lets the system predict the person's gender almost immediately."The most important features seem to be cheekbones, fullness of lips and the gap between the eyebrows," said Paolo Prandoni, chief scientific officer of Quividi, a French company that is another player in face-tracking technology. Others include Studio IMC Inc. in New York.
We're getting very close to the Minority report ads illustrated so imaginatively in Steven Spielberg's 2002 film version of the Philip K. Dick novel of the same name.
(Minority Report ads - personalized graphic advertisements)
Technovelgy readers have been keeping up with these developments:
- Sprint RFID Loyalty Card Triggers Minority Report-Style Ads [2004]
If the customer is within eight feet of an RFID card reader, the application triggers the appearance of a customized computer avatar. - BluScreen Minority Report Ads [2006]
An interactive advertising technology that identifies passers-by using their Bluetooth-enabled cellphones. - French Billboards Call Your Cellphone [2006]
Billboards will call them with additional information and opportunities via their location-enabled cellphones. - Covert Iris Scanner Close To Minority Report Future [2007]
A public iris scanning device has been proposed in a patent from Samoff Labs in New Jersey. - Billboard Camera Pictures You Watching [2008]
Another in a long series of great ideas from advertising geniuses.
Scroll down for more stories in the same category. (Story submitted 1/30/2009)
Follow this kind of news @Technovelgy.| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
Would
you like to contribute a story tip?
It's easy:
Get the URL of the story, and the related sf author, and add
it here.
Comment/Join discussion ( 0 )
Index of related articles:
Biometric security overview
Biometrics Glossary
Characteristics of successful biometric identification methods
Biometric identification systems
Biometric technology on the leading edge
Biometric identification - advantages
Biometric security and business ethics
Biometric authentication: what method works best?
Iris Recognition
Iris Scan
Related News Stories - (" Surveillance ")
Chameleon Personalized Privacy Protection Mask
'...the Virtual Epiphantic Identity Lustre.' - Neal Stephenson, 2019.
Spherical Police Robot Rolls In China
'Rand could effectively be in several places at once...' - Niven and Pournelle, 1981.
Vietnam To Have Full Biometric Transparency
'inscriptions too small to be seen with the naked eye; microscopic data...' - Eric Frank Russell, 1939.
Simple Way To Defeat AI Face Recognition
'... designed to foil facial recognition systems.' - Neal Stephenson, 2019.
Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.
Science Fiction
Timeline
1600-1899
1900-1939
1940's 1950's
1960's 1970's
1980's 1990's
2000's 2010's
Current News
Nuclear Plant Restarted To Power AI To Feed Us Dreams
'...Anything was possible in my imaginary environment.'
SpaceX's Starman Tesla Roadster In Space
'Somewhere in space, a chrome and blue automobile raced the green light of Earth.'
Pivotal Blackfly Electric Aircraft Lifts And Hovers
'That explains how it was so easy for me to remain motionless in midair...'
CORLEO Robotic Horse Concept Looks Ready To Ride
Imagine digging your heels in to a steam horse!
Who First Thought Of A Tin Foil Hat?
'We had discovered that metal was relatively impervious to the telepathic effect.'
Warp Drive Tech Back On The Menu
'Detailed plans for the construction of the Gundstetter-Halone warp drive were flowing.'
Huawei Pura X Folding Phattie Phone
Why can't we get more innovative phone configurations?
Sleep Pods At Daxing International Airport
'Do not waste your priceless company on the unappreciative folds of a sleep pod...'
Robot Baristas Learn Their Trade Without Paying Royalties
'...so we've promised him a generous pension from the royalties.'
JAXA Int Ball 2 Coming Right Along As Star Wars Remote
'Hocus-pocus religions and archaic weapons are no substitute for a good blaster at your side.'
Robot Bricklayer Or Passer-By Bricklayer?
'Oscar picked up a trowel. 'I'm the tool for the mortar,' the little trowel squeaked cheerfully.'
Robot Gas Station Attendant Pumps Gas For You
'... he waited for the robotrix attendant to finish fueling up his ship.'
Engineer Creates Crazy Motorized Track Hospital Bed
The Roujin Z system provides care to fully bedridden patients - and then some!
Tiny Flying Robot Weighs Just One Gram
'Aerostat meant anything that hung in the air. This was an easy trick to pull off nowadays.'
Some Ringworld Configurations Are Stable
'The Ringworld had no horizon. There was no line where the land curved away from the sky.'
TRANSFORM Dynamic Furniture Concept Becomes What You Need
'An adjustment panel outside the door would cause it to extrude various appurtenances in memory plastic...'
