Latest By

Artificial Intelligence
Data Storage
Input Devices
Living Space
Space Tech
Virtual Person

"SF is a controlled way to think and dream about the future."
- Gregory Benford

Metal Foil Advertisement  
  An advertising circular made out of metal.  

She had opened the suction mail tube and there was the metal foil advertisement: ROME AND THE BORGIAS! THE WRIGHT BROTHERS AT KITTY HAWK! Travel in Time, Inc., can costume you, put you in a crowd during the assassination of Lincoln or Caesar!
From The Illustrated Man, by Ray Bradbury.
Published by Doubleday in 1951
Additional resources -

I'm not sure when the first metal foil advertisements were sent around (mostly for the novelty value, I assume - advertisers will do anything to attract your attention).

I found this newspaper item on a printed aluminum foil advertisement that was presented in a newspaper (the Milwaukee Sentinel) in 1958:

A glittering "first" for that Sentinel will appear in all editions next Tuesday - the first printed aluminum foil advertisement in newspaper history...

Both sides will be printed, in seven colors on the foil side and two on the paper side.

The advertisement is sponsored jointly by the Reynolds Metals Co., the producers of the foil, and the Robert A. Johnson Co. of Milwaukee, which is using the advertisement to introduce a "first" of its own - its new Saltine package, first to feature a Reynolds foil overwrap.
(From 'Sentinel to Mark Ad Milestone': Milwaukee Sentinel, 1958)

SF writers have long been fascinated by advertising in all its forms. See the advertising airship from Ridley Scott's movie Blade Runner, atmospheric advertising from Jules Verne's 1889 In the Year 2889 and the living advertising characters from Alfred Bester's 1956 classic The Stars My Destination.

This comes from his short story The Fox and the Forest, which is a part of The Illustrated Man story collection.

Thanks to Connor Lawrence for sending in the quote for this item.

Comment/Join this discussion ( 0 ) | RSS/XML | Blog This |

Additional resources:
  More Ideas and Technology from The Illustrated Man
  More Ideas and Technology by Ray Bradbury
  Tech news articles related to The Illustrated Man
  Tech news articles related to works by Ray Bradbury

Articles related to Culture
Police Use Predictive Maps ala 'Minority Report' Routinely
Lumo Projector Turns Kids Rooms Into Bradbury's Veldt
Hologram Protest World's First
Norlin Shoe Drone Robot UAV In-Store Delivery Thing

Want to Contribute an Item? It's easy:
Get the name of the item, a quote, the book's name and the author's name, and Add it here.





Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.





More News

ANNABELL AI Can Learn English From Scratch
'...Could understand not only classic programming but also Loglan and English..."

Tesla Suit Gives Haptic Hugs
'Then a pressure on the lips...'

Surgically Implantable Artificial Kidney Starts Testing
'George Walt... proved the workability of wholly mechanical organs...'

Self-Filling Water Bottle Is Beetle-Based
'That moisture trickles down...'

Senate Passes Space Mining Legislation
'The law of filing on newly discovered asteroids was definite...'

Microsoft's Surface Book Is Part Clipboard
'Floyd sometimes wondered if the Newspad, and the fantastic technology behind it, was the last word in man's quest for perfect communications...'

Police Use Predictive Maps ala 'Minority Report' Routinely
'...the data-receptors, and the computing mechanisms that studied and restructured the incoming material.'

Tesla Autopilot Road Trip 2995 Miles, 57 Hours
'The beautiful old car cruised ... under the guidance of its automatic controls...'

The 'Marching Mountains' Of Pluto
Calling Captain Future!

More SF in the News

More Beyond Technovelgy

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise | - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.