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"Science fiction operates a little bit like science itself, in principle. You've got thousands of people exploring ideas, putting forth their own hypotheses. Most of them are dead wrong; a few stand the test of time; everything looks kind of quaint in hind"
- Peter Watts

Living Advertising Character  
  Modifying an ordinary person to create a living likeness of a company's brand symbol or character.  

In the novel, which is set hundreds of years into the future, today's brands and companies have solidified into social clan groups. The emphasis on providing customers with a uniform experience in every store is taken to an extreme that would be reachable in the present day.

After six months of surgery and psycho-conditioning, he was identical with the other 496 Mr. Prestos and to the idealized portrait of Mr. Presto which hung behind Presteign's dais ... a kindly, honest man resembling Abraham Lincoln, a man who instantly inspired affection and trust. Around the world purchasers entered an identical Presteign store and were greeted by an identical manager, Mr. Presto. He was rivaled, but not surpassed, by the Kodak clan's Mr. Kwik and Montgomery Ward's Uncle Monty.
From The Stars My Destination, by Alfred Bester.
Published by Berkley in 1956
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  More Ideas and Technology from The Stars My Destination
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