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"I'm very taken by mythology. I read it at a very early age and kept on reading it. Before I discovered science fiction I was reading mythology."
- Roger Zelazny
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| Living Advertising Character | ||
| Modifying an ordinary person to create a living likeness of a company's brand symbol or character. |
In the novel, which is set hundreds of years into the future, today's brands and companies have solidified into social clan groups. The emphasis on providing customers with a uniform experience in every store is taken to an extreme that would be reachable in the present day.
| After six months of surgery and psycho-conditioning, he was identical with the other 496 Mr. Prestos and to the idealized portrait of Mr. Presto which hung behind Presteign's dais ... a kindly, honest man resembling Abraham Lincoln, a man who instantly inspired affection and trust. Around the world purchasers entered an identical Presteign store and were greeted by an identical manager, Mr. Presto. He was rivaled, but not surpassed, by the Kodak clan's Mr. Kwik and Montgomery Ward's Uncle Monty. |
| Technovelgy from The Stars My Destination,
by Alfred Bester. Published by Berkley in 1956 Additional resources -
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and Technology from The Stars My Destination
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Tech news articles related to The Stars My Destination
Tech news articles related to works by Alfred Bester
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| Narrative Science And Phil Dick's Homeostatic Newspaper |
| BookTrack Adds Sound To Books |
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Science Fiction
Timeline
1600-1899
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1940's 1950's
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'... the expressionless face before me was therefore that of the golem-wrestler, Rolem, a creature that could be set for five times the strength of a human being.'
'Waldo put his arms into the primary pair before him; all three pairs, including the secondary pair mounted before the machine, came to life.'
'... the glittering little rocket bolted to the black iron behind him.'
'The slender stalks of a sunshade-photocell collector...'
'The operation that had transformed half his body... had located the control switchboard in his teeth.'
