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"The SF approach: an awareness that things could have been different, that this is one of many possible worlds, that if you came to this world from some other planet, this would be a science fiction world."
- Neal Stephenson
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| Living Advertising Character | ||
| Modifying an ordinary person to create a living likeness of a company's brand symbol or character. |
In the novel, which is set hundreds of years into the future, today's brands and companies have solidified into social clan groups. The emphasis on providing customers with a uniform experience in every store is taken to an extreme that would be reachable in the present day.
| After six months of surgery and psycho-conditioning, he was identical with the other 496 Mr. Prestos and to the idealized portrait of Mr. Presto which hung behind Presteign's dais ... a kindly, honest man resembling Abraham Lincoln, a man who instantly inspired affection and trust. Around the world purchasers entered an identical Presteign store and were greeted by an identical manager, Mr. Presto. He was rivaled, but not surpassed, by the Kodak clan's Mr. Kwik and Montgomery Ward's Uncle Monty. |
| Technovelgy from The Stars My Destination,
by Alfred Bester. Published by Berkley in 1956 Additional resources -
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news articles:
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| Narrative Science And Phil Dick's Homeostatic Newspaper |
| BookTrack Adds Sound To Books |
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'Then she looked up with a smile and moved closer to the camera.'
'... folios and tapes and playable discs of platinum alloy.'
'... another corner of his mind began to think about the shields.'
'Michel Ardan, as a Frenchman, was declared chief cook, an important function, which raised no rival.'
'Sapiro’s computer just kept dialing at random, hanging up on humans, until it got a fellow computer of the same type as itself.'
'I request that you feed the correlation between those dots and the levers of the panel into my memory banks.'
