"I was involved in a cloning project. .. to send me into outer space along with a lot of other people. Not the whole me - just a hair from my head, while I still had some. I would thus pop up in another galaxy in the distant future."
In the novel, which is set hundreds of years into the future, today's brands and companies have solidified into social clan groups. The emphasis on providing customers with a uniform experience in every store is taken to an extreme that would be reachable in the present day.
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