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"My father was a master mechanic; I grew up with a screwdriver in one hand and a pair of pliers in the other."
- Frank Herbert

Atmospheric Advertising  
  A means of mass advertising to cities and countries.  

Then, the two men bowing to him, Mr. Smith passes into the next hall, an enormous gallery upward of 3200 feet long, devoted to atmospheric advertising. Everyone has noticed those enormous advertisements reflected from the clouds, so large they may be seen by the populations of whole cities or even entire countries. This, too, is one of Mr. Fritz Napoleon Smith's ideas, and in the Earth Chronicle building a thousand projectors are constantly engaged in displaying on the clouds these mammoth advertisements.
From In the Year 2889, by Jules Verne.
Published by Unknown in 1889
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