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"Always listen to experts. They'll tell you what can't be done and why. Then do it."
- Robert Heinlein
 |
| Visual Ad | ||
| An advertisement that forces its way directly into the brain of the viewer. |
Ed Morris is a helpless victim of advertising, just like everyone else on Earth.
| ...now a visual ad was forming; he winced, closed his eyes, but it did no good.
"Men!" an unctuous voice thundered on all sides of him. "Banish internally-caused obnoxious odors forever. Removal by modern painless methods of the gastrointestinal tract and substitution system will relieve you of the most acute cause of social rejection..." The voice died, and he was past. His mind his own again, Morris kicked savagely at the throttle and sent the little ship leaping. The pressure, applied directly to the audio-visual regions of his brain, had faded below spark point. He groaned and shook his head to clear it. |
| From Sales Pitch,
by Philip K. Dick. Published by Future Science Fiction Magazine in 1954 Additional resources -
|
Here's another quote that gives the larger outline of the problem, as commuter Ed Morris pilots his commute ship back to Earth after a long day of work on Ganymede:
All around him the vague half-defined echoes of ads glittered and gibbered, like ghosts of distant video-stations. Ads waited on all sides; he steered a careful course, dexterity born of animal desperation, but not all could be avoided.
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