"It's hard to tell stories about critters that are not human. John W. Campbell tried it, in "Twilight," and everybody says it's a wonderful story, and nobody ever reads it twice."
Ed Morris is a helpless victim of advertising, just like everyone else on Earth.
Here's another quote that gives the larger outline of the problem, as commuter Ed Morris pilots his commute ship back to Earth after a long day of work on Ganymede:
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