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"I've got this beautiful panoramic three-dimensional painting of Mars based on Martian photos. It's 30 feet wide. You can pick out every pebble on the Martian landscape. And who'd have dreamed you could do that?"
- Arthur C. Clarke
 |
| Visual Ad | ||
| An advertisement that forces its way directly into the brain of the viewer. |
Ed Morris is a helpless victim of advertising, just like everyone else on Earth.
| ...now a visual ad was forming; he winced, closed his eyes, but it did no good.
"Men!" an unctuous voice thundered on all sides of him. "Banish internally-caused obnoxious odors forever. Removal by modern painless methods of the gastrointestinal tract and substitution system will relieve you of the most acute cause of social rejection..." The voice died, and he was past. His mind his own again, Morris kicked savagely at the throttle and sent the little ship leaping. The pressure, applied directly to the audio-visual regions of his brain, had faded below spark point. He groaned and shook his head to clear it. |
| From Sales Pitch,
by Philip K. Dick. Published by Future Science Fiction Magazine in 1954 Additional resources -
|
Here's another quote that gives the larger outline of the problem, as commuter Ed Morris pilots his commute ship back to Earth after a long day of work on Ganymede:
All around him the vague half-defined echoes of ads glittered and gibbered, like ghosts of distant video-stations. Ads waited on all sides; he steered a careful course, dexterity born of animal desperation, but not all could be avoided.
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'A worker replaced by a nubot... had to be compensated.'
'... forcing the energy transfer which allowed him to regrow his lost fingers.'
'The car surged and lifted, clearing its top by a negligible margin.'
Science fiction authors are serious about sleep, too.
'I had explained," said Nessus, "that our civilisation was dying in its own waste heat.'
'Just what did I want Flexible Frank to do? - any work a human being does around a house.'
SF writers have thought about this since the 19th century.
