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"I realized there was a heavy-duty change coming in biology, and I could write a really compelling novel about catastrophic evolution, punctuated equilibrium."
- Greg Bear
 |
| Visual Ad | ||
| An advertisement that forces its way directly into the brain of the viewer. |
Ed Morris is a helpless victim of advertising, just like everyone else on Earth.
| ...now a visual ad was forming; he winced, closed his eyes, but it did no good.
"Men!" an unctuous voice thundered on all sides of him. "Banish internally-caused obnoxious odors forever. Removal by modern painless methods of the gastrointestinal tract and substitution system will relieve you of the most acute cause of social rejection..." The voice died, and he was past. His mind his own again, Morris kicked savagely at the throttle and sent the little ship leaping. The pressure, applied directly to the audio-visual regions of his brain, had faded below spark point. He groaned and shook his head to clear it. |
| From Sales Pitch,
by Philip K. Dick. Published by Future Science Fiction Magazine in 1954 Additional resources -
|
Here's another quote that gives the larger outline of the problem, as commuter Ed Morris pilots his commute ship back to Earth after a long day of work on Ganymede:
All around him the vague half-defined echoes of ads glittered and gibbered, like ghosts of distant video-stations. Ads waited on all sides; he steered a careful course, dexterity born of animal desperation, but not all could be avoided.
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and Technology by Philip K. Dick
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Tech news articles related to works by Philip K. Dick
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- India's Commuters Face Philip K Dick's 'Sales Pitch' Future
- Will Google Autonomous Cars Have Advertisements?
| Tortoise Mobile Smart Stores |
| Sony Pocket Air Conditioner Is Phil Dick's Idea! |
| ROAM Robotics Skiing Exoskeleton |
| IRL Glasses Block Screens, Limit Vision To Real Life |
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'the registration number which the traffic control automatically photographed as she left the controlway...'
'It could maintain a steady six miles per hour...'
'Then they press one of these here thirteen buttons...'
'...without burning a single hydrocarbon molecule to injure the diseased atmosphere any further.'
'Bird-like robots now descended from the ceiling of the theatre...'
'The efficient robot waiter of the Sky Club had cleared away the remnants of an epicurean meal.'
'...in the tank the new body and the new mind and memory and life has taken almost instant form.'
'pirate three-vee satellites sanded out of orbit...'
'The atmosphere yielded its moisture with reluctance. It had to be coaxed down...'
