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"[Science fiction] has become big business, where books are merchandised and promoted and distributed and placed on sale like slabs of bacon or cans of soup."
- Frederik Pohl
 |
| Visual Ad | ||
| An advertisement that forces its way directly into the brain of the viewer. |
Ed Morris is a helpless victim of advertising, just like everyone else on Earth.
| ...now a visual ad was forming; he winced, closed his eyes, but it did no good.
"Men!" an unctuous voice thundered on all sides of him. "Banish internally-caused obnoxious odors forever. Removal by modern painless methods of the gastrointestinal tract and substitution system will relieve you of the most acute cause of social rejection..." The voice died, and he was past. His mind his own again, Morris kicked savagely at the throttle and sent the little ship leaping. The pressure, applied directly to the audio-visual regions of his brain, had faded below spark point. He groaned and shook his head to clear it. |
| Technovelgy from Sales Pitch,
by Philip K. Dick. Published by Future Science Fiction Magazine in 1954 Additional resources -
|
Here's another quote that gives the larger outline of the problem, as commuter Ed Morris pilots his commute ship back to Earth after a long day of work on Ganymede:
All around him the vague half-defined echoes of ads glittered and gibbered, like ghosts of distant video-stations. Ads waited on all sides; he steered a careful course, dexterity born of animal desperation, but not all could be avoided.
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Additional
resources:
More Ideas
and Technology from Sales Pitch
More Ideas
and Technology by Philip K. Dick
Tech news articles related to Sales Pitch
Tech news articles related to works by Philip K. Dick
Visual Ad-related
news articles:
- India's Commuters Face Philip K Dick's 'Sales Pitch' Future
- Will Google Autonomous Cars Have Advertisements?
| Sleep Pods At Daxing International Airport |
| Amazon Blimp Parent Drone Concept |
| Tortoise Mobile Smart Stores |
| Sony Pocket Air Conditioner Is Phil Dick's Idea! |
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Science Fiction
Timeline
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'It was a pushpot, which could not possibly be called a jet plane because it could not possibly fly. Only it did.'
'She wouldn't stop until Antar had told her everything he knew about whatever it was that she was playing with on her screen.'
'Does thinking you're the last sane man on the face of the Earth make you crazy?'
'It hurtled on down with inconceivable speed until it was visible as thousands of tiny robot planes...'
'Then she looked up with a smile and moved closer to the camera.'
'... folios and tapes and playable discs of platinum alloy.'
'... another corner of his mind began to think about the shields.'
