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"In WWII, they had a saying that there are no atheists in foxholes. I think the modern equivalent of that is that there are no jaded, bored people in the high-tech industry, in the land of really good hardcore geeks."
- Neal Stephenson
 |
| Visual Ad | ||
| An advertisement that forces its way directly into the brain of the viewer. |
Ed Morris is a helpless victim of advertising, just like everyone else on Earth.
| ...now a visual ad was forming; he winced, closed his eyes, but it did no good.
"Men!" an unctuous voice thundered on all sides of him. "Banish internally-caused obnoxious odors forever. Removal by modern painless methods of the gastrointestinal tract and substitution system will relieve you of the most acute cause of social rejection..." The voice died, and he was past. His mind his own again, Morris kicked savagely at the throttle and sent the little ship leaping. The pressure, applied directly to the audio-visual regions of his brain, had faded below spark point. He groaned and shook his head to clear it. |
| Technovelgy from Sales Pitch,
by Philip K. Dick. Published by Future Science Fiction Magazine in 1954 Additional resources -
|
Here's another quote that gives the larger outline of the problem, as commuter Ed Morris pilots his commute ship back to Earth after a long day of work on Ganymede:
All around him the vague half-defined echoes of ads glittered and gibbered, like ghosts of distant video-stations. Ads waited on all sides; he steered a careful course, dexterity born of animal desperation, but not all could be avoided.
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Additional
resources:
More Ideas
and Technology from Sales Pitch
More Ideas
and Technology by Philip K. Dick
Tech news articles related to Sales Pitch
Tech news articles related to works by Philip K. Dick
Visual Ad-related
news articles:
- India's Commuters Face Philip K Dick's 'Sales Pitch' Future
- Will Google Autonomous Cars Have Advertisements?
| Amazon Blimp Parent Drone Concept |
| Tortoise Mobile Smart Stores |
| Sony Pocket Air Conditioner Is Phil Dick's Idea! |
| ROAM Robotics Skiing Exoskeleton |
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'And he had been sent with troops, supplies and bombs to command Russia's most trusted post, the Moonbase.'
'What is your population', I asked. 'About eighty millions.'
'THE autobus turned silently down the wide street of Hydropole. Robot-guided, insulated from noise and cold...'
'The car had no steering wheel, and no one drove!'
Now that's power walking that Hugo Gernsback would have approved.
'It was disturbing to think of the Flatline as a construct...'
'...he rewired the delivery robot so that it would serve him midnight snacks.'
'On went the electric-yacht faster and still faster.'
'...the huge vessel had spun, with a sickening lurch, through a complete half-circle, the instant the power was reversed.'
'...he realized that it was not quite a clear lens. Speckles of colored brightness swirled and gathered in it.'
