India's Commuters Face Philip K Dick's 'Sales Pitch' Future

In Philip K. Dick's classic 1954 short story Sales Pitch, commuters face a grim reality - there is no escape from advertising:

Commute ships roared on all sides, as Ed Morris made his way wearliy home to Earth at the end of a long hard day at the office. The Ganymede-Terra lanes were choked with exhausted, grim-faced businessmen; Jupiter was in opposition to Earth and the trip was a good two hours. Every few million miles the great flow slowed to a grinding, agonized halt; signal-lights flashed as streams from Mars and Saturn fed into the main traffic-arteries...

...now a visual ad was forming; he winced, closed his eyes, but it did no good.

"Men!" an unctuous voice thundered on all sides of him. "Banish internally-caused obnoxious odors forever. Removal by modern painless methods of the gastrointestinal tract and substitution system will relieve you of the most acute cause of social rejection..."

All around him the vague half-defined echoes of ads glittered and gibbered, like ghosts of distant video-stations. Ads waited on all sides; he steered a careful course, dexterity born of animal desperation, but not all could be avoided.

Today, India's commuters face the same grim reality whether they take trains or buses.


(Advertising grab handles in commuter trains in India)

After successfully launching the Smile TV network in western route of local trains in the financial capital, OOH media company Hype Integracomm has inked another deal with Railways in the same route to put up designer grab handles in Mumbai’s trains.

Hype has won a five year contract to put up these handles in the trains run on the western route (WR). While exploring a very innovative advertising medium, this will also bring in hefty revenues for the railways.

To start with, Hype installed the handles in three WR trains, but the good response from advertisers and commuters has egged it on to install these in all the trains of WR.

Each compartment of the trains will have about 125 handles, which is 40 handles more than the current number of metal and wood handles.

Jignesh Sharma, executive director, Hype Integracomm, tells afaqs!, “The attractive ad space of each of these designer handles is 7x 3.5 inches on both sides... “Railways are the lifeline of this city. About 7.77 million passengers travel daily by train and each train carries about 75,000 passengers daily. The journey time generally varies between 20-100 minutes. Advertisers will be able to reach these consumers for the average journey time. Grab handles is the medium that is closest to the eyeballs and offers a very high brand recall value. Thus it’s a win-win for everybody.”

No, not for everybody.

At least it's safe to take the bus, no oddly intrusive advertising there - or not.


(Seat Back advertisements on India's commuter buses)

Each seat’s back is used as an ad medium where vinyls can be stuck. The size of each ad is 27 cm wide at the top and 30 cm at the bottom; and the height is 31 cm...

“This medium is very communicative and can describe the product in depth,” [Shonak Gholkar, CEO, Tinta Media Creations] says. “Advertisers are impressed by this medium that has a personalised impact on the branding, as the matter is very close to a person sitting on the bus seat.”

As far as reach goes, BEST, on its 3,700 buses, transports about 4.8 million passengers on an average weekday. The average travel distance traveled by an individual on BEST buses is seven km everyday. With a traveling time of four minutes per km, each individual spends approximately 28 minutes on a BEST bus per day, thus giving an advertiser value for his money spent.

There is one bright spot - at least they don't have to commute from Ganymede.

Via Grab handles in Mumbai local trains and and BEST buses lend seat backs to brands.

Scroll down for more stories in the same category. (Story submitted 7/1/2014)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Communication ")

Biggest HiSeas 'Mars Mission' Problem? No Internet
I think sf writers have this covered!

Sansar Social Virtual Reality Platform In 2017?
'And just as a daydreamer forgets his actual surroundings, and sees other realities...' - Vernor VInge, 1981.

Publishing Technologies In Science Fiction
In response to a reader question, a set of links related to publishing technologies in science fiction

Hurdl PIXL Wearable Helps Fans Connect With Stars
Like Macross Plus!

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Dubai Scorpion Police Hoverbike Ready To Pull Young Kirk Over
'Is there a problem, officer?'

HEXA Robotic Help For Plants
Then some unknown race had chanced upon the dreamers and decided to "help them out."

Korean Tesla Model S Video 'Excelsior' Is Indeed Our Motto
'Improving man by bringing him close to Nature, while they combine the sensations of coasting with the interest of seeing the country well...'

DIY Robot Shoots You In The Face
'...there were automatic guns that fired ligamine darts.'

A Bayesian Approach to Safe Imitation Learning For AIs and Robots
Um, how about that pension for the humans who serve as the models for robot behavior?

Qoobo Headless Robotic Therapy Cat Was Anne McCaffrey's Idea
'...used as surrogates in intense dependency cases.'

Autonomous Cars Talk To Each Other At MCity
'My cars talk to one another.'

PUFFER Robots - From Philip K DIck's Second Variety?
'Across the ground something small and metallic came, flashing in the dull sunlight of midday.'

Russian Space Garden
'We saw the gardens, flooded with artificial sunlight...'

Targeted Neuroplasticity Training For 'Downloading Skills'
'I know kung-fu.'

U of M's MCity To Feature Asimov's Automatobuses
Should you turn autonomous buses off?

Crazyflie Drone Swarm Technology
'...Programmed to hang in space in a hexagonal grid pattern.'

Our GodBot, Who Art In Cyberspace
Vaal hungers! We must serve him.

easyJet Short-Haul Electric Jets
Have a little faith, will you? They're working on it.

Meet Assist-e Honda's Self-Balancing Motorcycle
'He had never ridden any motorized device that lacked onboard steering and balance systems...'

Kalashnikov's One-Seater Hovercraft
Not for windy days.

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.