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"One of the great tragedies of mankind is that morality has been hijacked by religion. So now people assume that religion and morality have a necessary connection."
- Arthur C. Clarke
 |
| Permanent Skywriting | ||
| Non-wispy skywriting letters. |
Everett Mordecai had one last chance at H.J. Spurgle Soap Company; advertising skywriting pilot. Unfortunately, his best efforts blew away after just a minute or two. H.J. Spurgle wasn't too happy. "I'm not paying you to trail a lot of smoke across the sky that nobody can read. Why, I could do better with a thirty-cent cigar! ...I want more permanence in those letters! Permanence!"
After several weeks of research...
| Mordecai hauled out a stop watch, turned his eyes upward to the slogan he'd just written.
"Possibly you'd like to time these letters..." Automatically Spurgle gazed up too. The letters, still firm, still strong and perfectly formed, seemed to be settling earthward, undisturbed by the brisk breeze that scudded across the field... Silently the three walked over to the slogan. Spurgle kicked at the letter G... It was a monstrous white thing, ten feet thick, half a city block long, composed of a flexible elastic substance that resembled something between jello and foam rubber, yet was opaque and so light that despite its size, Mordecai could pick the entire letter up with one hand. "You asked for permanence... It's just a little synthetic rubber derivative with a dash of neoprene and a couple of jiggers of koroseal..." |
| From Soap Opera,
by Alan Nelson. Published by Magazine of F and SF in 1953 Additional resources -
|
Taking to the skies, Mordecai began skywriting with a vengeance:
Compare to the Orbiting Casino Advertising Sign from One Against The Legion (1939) by Jack Williamson and the lunar advertisement from Watch This Space (1957) by Arthur C. Clarke.
By dusk of the second day, the downtown area was completely paralyzed. All traffic had stopped. Rubber letters completely smothered every street, lay crazily across roof tops, stacked up on one another like a gigantic, disordered wood pile. Only the peaks of the tallest buildings were visible.
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More Ideas
and Technology from Soap Opera
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and Technology by Alan Nelson
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Tech news articles related to works by Alan Nelson
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| 'Facetime Facelift' Beautifies Video Chats |
| Meeting Wendy Of Wendy's |
| Narrative Science And Phil Dick's Homeostatic Newspaper |
| BookTrack Adds Sound To Books |
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'... the two pairs of waldoes in the screen followed in exact, simultaneous parallelism.'
'THE SPACE VESSEL was traveling swiftly… For over five thousand years they had Voyaged on and on.’
'They circled the vast audiences, dancing, twittering, chirping...'
'The sun-quilt was a patchwork of colors and materials on the inward side, but silvered on the outward side...'
'Jim, I saw them reduce four of my doctors and nurses into those little cubes!'
'Fats Jordan was hanging in the center of the Big Glass Balloon, hugging his guitar to his massive black belly above his purple shorts..'
'When confronted by hills, or rough terrain, it did not stop, but simply slowed until the task demanded equaled its steady power output.'
'... the brain is no longer subjected to the accustomed pull, and it expands slightly in all directions.'
