Latest By
Category:


Armor
Artificial Intelligence
Biology
Clothing
Communication
Computers
Culture
Data Storage
Displays
Engineering
Entertainment
Food
Input Devices
Lifestyle
Living Space
Manufacturing
Material
Media
Medical
Miscellaneous
Robotics
Security
Space Tech
Spacecraft
Surveillance
Transportation
Travel
Vehicle
Virtual Person
Warfare
Weapon
Work

"I think we're still on that topic, still trying to figure out what computers are, how they change us, why we use them."
- Neal Stephenson

Projection Commercials  
  A three-dimensional advertisement that is placed in your path in a public place like a bar.  

As far as I know, this is the first reference to annoying advertisements that are popped right up in your face, forcing you to walk through them. This technique takes what is called "interruption advertising" to the max.

Those idiot ads that scroll at random that you see in your mall today are the modern-day equivalent.

At this early point in the story, an immortal named Guig has just met his next project for immortality, an Cherokee Indian chief named Guess.

"Where are we drinking?"

"The Passionate Input. I'll show you."

It was a typical campus trap, spaced out psychedelia ... tripping bods on the floor blown out of their minds, projection commercials standing around like realsies. "Hello," a jolly giant was saying. "I'm your friendly recycling bank. In our friendly effotts to conserve ecology we want you to let us recycle your money which -" We walked through him and went to the empty bar.

From The Computer Connection, by Alfred Bester.
Published by Berkeley Publishing in 1974
Additional resources -

The use of advertisements like this can be seen clearly in movies like Minority Report, during a sequence in which Tom Cruise's character walks through a mall.

Comment/Join this discussion ( 0 ) | RSS/XML | Blog This |

Additional resources:
  More Ideas and Technology from The Computer Connection
  More Ideas and Technology by Alfred Bester
  Tech news articles related to The Computer Connection
  Tech news articles related to works by Alfred Bester

Projection Commercials-related news articles:
  - Projection Commercials: Extreme Plasma Television

Articles related to Media
'Facetime Facelift' Beautifies Video Chats
Meeting Wendy Of Wendy's
Narrative Science And Phil Dick's Homeostatic Newspaper
BookTrack Adds Sound To Books

Want to Contribute an Item? It's easy:
Get the name of the item, a quote, the book's name and the author's name, and Add it here.

<Previous
Next>

Google
  Web TechNovelgy.com   

 

 

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

More News

PAL-V Liberty Flying Helicopter Car
'...lifted themselves to skimming flight upon whirling helicopters."

Space Drones - UK's Effective Space To Launch Rocket Tugs
'Twenty rocket tugs towed it from its Earth hangar out into space.'

DIY Autonomous Robot Detects Trash
'The search-bug detached itself and rolled forward.'

Ancient Russian Walking Excavator Would Be Perfect RV
I don't need it to go fast, it just needs to amble along.

ELROI Satellite 'License Plate'
Robert Heinlein was thinking about this in 1941.

When Robots Beg For Their Lives
"Just what do you think you're doing... Dave.'

Do You Still Want A Folding Screen Phone?
'A paper thin polycarbon screen unfurled...'

'Snapchat Dysmorphia' Now A Thing, Say Plastic Surgeons
'The program raced up the screen one scan line at a time, subtly smoothing, deleting and coloring.'

Drone Assassin Fails To Kill Venezuelan President
'The spotter descends, and we think it searches the vicinity, looking for the victim's face...'

More SF in the News

More Beyond Technovelgy

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.