Latest By
Category:


Armor
Artificial Intelligence
Biology
Clothing
Communication
Computers
Culture
Data Storage
Displays
Engineering
Entertainment
Food
Input Devices
Lifestyle
Living Space
Manufacturing
Material
Media
Medical
Miscellaneous
Robotics
Security
Space Tech
Spacecraft
Surveillance
Transportation
Travel
Vehicle
Virtual Person
Warfare
Weapon
Work

"I've been very obsessive about writing science fiction for far too many years. Anyone with an ounce of sense would have given up years ago."
- Charles Stross

Projection Commercials  
  A three-dimensional advertisement that is placed in your path in a public place like a bar.  

As far as I know, this is the first reference to annoying advertisements that are popped right up in your face, forcing you to walk through them. This technique takes what is called "interruption advertising" to the max.

Those idiot ads that scroll at random that you see in your mall today are the modern-day equivalent.

At this early point in the story, an immortal named Guig has just met his next project for immortality, an Cherokee Indian chief named Guess.

"Where are we drinking?"

"The Passionate Input. I'll show you."

It was a typical campus trap, spaced out psychedelia ... tripping bods on the floor blown out of their minds, projection commercials standing around like realsies. "Hello," a jolly giant was saying. "I'm your friendly recycling bank. In our friendly effotts to conserve ecology we want you to let us recycle your money which -" We walked through him and went to the empty bar.

From The Computer Connection, by Alfred Bester.
Published by Berkeley Publishing in 1974
Additional resources -

The use of advertisements like this can be seen clearly in movies like Minority Report, during a sequence in which Tom Cruise's character walks through a mall.

Comment/Join this discussion ( 0 ) | RSS/XML | Blog This |

Additional resources:
  More Ideas and Technology from The Computer Connection
  More Ideas and Technology by Alfred Bester
  Tech news articles related to The Computer Connection
  Tech news articles related to works by Alfred Bester

Projection Commercials-related news articles:
  - Projection Commercials: Extreme Plasma Television

Articles related to Media
'Facetime Facelift' Beautifies Video Chats
Meeting Wendy Of Wendy's
Narrative Science And Phil Dick's Homeostatic Newspaper
BookTrack Adds Sound To Books

Want to Contribute an Item? It's easy:
Get the name of the item, a quote, the book's name and the author's name, and Add it here.

<Previous
Next>

Google
  Web TechNovelgy.com   

 

 

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

More News

Wound Healing With Wearable Nanogenerators
'... forcing the energy transfer which allowed him to ... erase the other internal-external damage.'

Flying Dragon Robot Transforms In Mid-Air
Terrific prototype video.

Negative Matter Fluid Theorized In New Paper
'Of course, being negative matter, when you push it, it comes toward you..'

Grow Structures Upon Planetfall - Myco-Architecture
'They'll also start pulling in gases and liquids from the local atmosphere...'

MXene Hydrogel Skin For Robots Flexes And Senses
'The plastex swam and whirled like boiling toothpaste...'

EXPLORER, The First Total-Body Scanner
'The object is built up of an infinite series of plane layers, at the focus of the ray...'

UK Police AI To Stop Criminals Before They Strike
'... the computing mechanisms that studied and restructured the incoming material.'

Sonitus Audio Interface Positioned Beyond The Noise
'... an instrument having relatively small bit pieces adapted to be gripped between the teeth.'

Volvo's Self-Driving Mining Trucks
'A procession of automatic ore carts was racing over the bleak slag'

Audi Pop.Up Autonomous Electric Flying Car
'The cab was an egg-shaped bubble of light metals and plastics...'

More SF in the News

More Beyond Technovelgy

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.