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"As a writer, I don't want to chew my cud. I don't want to have to spit out and regurgitate the same stuff again."
- Harlan Ellison
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| Projection Commercials | ||
| A three-dimensional advertisement that is placed in your path in a public place like a bar. |
As far as I know, this is the first reference to annoying advertisements that are popped right up in your face, forcing you to walk through them. This technique takes what is called "interruption advertising" to the max.
Those idiot ads that scroll at random that you see in your mall today are the modern-day equivalent.
At this early point in the story, an immortal named Guig has just met his next project for immortality, an Cherokee Indian chief named Guess.
| "Where are we drinking?" "The Passionate Input. I'll show you." It was a typical campus trap, spaced out psychedelia ... tripping bods on the floor blown out of their minds, projection commercials standing around like realsies. "Hello," a jolly giant was saying. "I'm your friendly recycling bank. In our friendly effotts to conserve ecology we want you to let us recycle your money which -" We walked through him and went to the empty bar. |
| Technovelgy from The Computer Connection,
by Alfred Bester. Published by Berkeley Publishing in 1974 Additional resources -
|
The use of advertisements like this can be seen clearly in movies like Minority Report, during a sequence in which Tom Cruise's character walks through a mall.
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| BookTrack Adds Sound To Books |
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'Space-sickness is one of the most unpleasant sensations that a human being can experience. Not all are subject to it...'
'...I saw a nice black heavy-looking cloud sailing by just now, and I can get the electrical machine out in five minutes to draw it down.'
'From a distance it could resolve the cosmic rays reflected from various substances.'
'The answer to the dumb student's prayer.'
'He had travelled the space-lanes of the solar system for the greater part of his life...'
'The dinner was excellent. It was completely vegetarian — grown in specially prepared gardens in this Moon base...'
'Telepaths had their sensitiveness enlarged to an immense range by the pin-sets, which were telepathic amplifiers adapted to the mammal mind.'
'It was a relief to enter one of the comfortable autos, whisper a direction down the tube, and just know that you would be taken to your destination in the quickest, safest, and cheapest manner.'
'But he didn't get very far with it before another noise in his ear radio scattered his thoughts. George winced...'
