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"...the space defense initiative drove the USSR bankrupt, and it originated at my house in Tarzana."
- Larry Niven
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| Projection Commercials | ||
| A three-dimensional advertisement that is placed in your path in a public place like a bar. |
As far as I know, this is the first reference to annoying advertisements that are popped right up in your face, forcing you to walk through them. This technique takes what is called "interruption advertising" to the max.
Those idiot ads that scroll at random that you see in your mall today are the modern-day equivalent.
At this early point in the story, an immortal named Guig has just met his next project for immortality, an Cherokee Indian chief named Guess.
| "Where are we drinking?" "The Passionate Input. I'll show you." It was a typical campus trap, spaced out psychedelia ... tripping bods on the floor blown out of their minds, projection commercials standing around like realsies. "Hello," a jolly giant was saying. "I'm your friendly recycling bank. In our friendly effotts to conserve ecology we want you to let us recycle your money which -" We walked through him and went to the empty bar. |
| Technovelgy from The Computer Connection,
by Alfred Bester. Published by Berkeley Publishing in 1974 Additional resources -
|
The use of advertisements like this can be seen clearly in movies like Minority Report, during a sequence in which Tom Cruise's character walks through a mall.
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news articles:
- Projection Commercials: Extreme Plasma Television
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| Narrative Science And Phil Dick's Homeostatic Newspaper |
| BookTrack Adds Sound To Books |
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"The robot solemnly hit a ball against the wall, picked it up and teed it, hit it again, over and again...'
'There was a wall ahead... It was riddled with holes that were the mouths of tunnels.'
'...support the interior human structure against Jupiter’s pull.'
'Anything larger than a BB shot it picked up and placed in a tray...'
'The German chemists have discovered how to supply the needed elements in compact, undiluted form...'
'Compounds devised by the biochemists for the rapid building of bone...'
'The car faltered as the external command came to brake...'
'It is about the size and shape of a kitchen stool, gyro-stabilized...'
