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"Does it open a new horizon for my thinking? Does it lead me to think new kinds of thoughts, that I would not otherwise perhaps have thought at all? These qualities are what [make] science fiction ...unique."
- Frederik Pohl
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| Projection Commercials | ||
| A three-dimensional advertisement that is placed in your path in a public place like a bar. |
As far as I know, this is the first reference to annoying advertisements that are popped right up in your face, forcing you to walk through them. This technique takes what is called "interruption advertising" to the max.
Those idiot ads that scroll at random that you see in your mall today are the modern-day equivalent.
At this early point in the story, an immortal named Guig has just met his next project for immortality, an Cherokee Indian chief named Guess.
| "Where are we drinking?" "The Passionate Input. I'll show you." It was a typical campus trap, spaced out psychedelia ... tripping bods on the floor blown out of their minds, projection commercials standing around like realsies. "Hello," a jolly giant was saying. "I'm your friendly recycling bank. In our friendly effotts to conserve ecology we want you to let us recycle your money which -" We walked through him and went to the empty bar. |
| Technovelgy from The Computer Connection,
by Alfred Bester. Published by Berkeley Publishing in 1974 Additional resources -
|
The use of advertisements like this can be seen clearly in movies like Minority Report, during a sequence in which Tom Cruise's character walks through a mall.
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Tech news articles related to The Computer Connection
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Projection Commercials-related
news articles:
- Projection Commercials: Extreme Plasma Television
| 'Facetime Facelift' Beautifies Video Chats |
| Meeting Wendy Of Wendy's |
| Narrative Science And Phil Dick's Homeostatic Newspaper |
| BookTrack Adds Sound To Books |
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'...a hemispherical force field enclosing his head.'
'Then he became aware of a gentle pressure pushing him away from the ship.'
'And now they wre busily transforming all their companions, and so on, and so on...'
'Why, a clockwork dancer, or, better still, one that would go by electricity and never run down...'
'Maybe the individual intelligence of each Cubic pools into a group intelligence...'
'Looks like she has bought the Avatar Construction Set and put together her own...'
'Across the ground something small and metallic came, flashing in the dull sunlight of midday.'
