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"Cyberspace is a metaphor that allows us to grasp this place where since about the time of the second world war we've increasingly done so many of the things that we think of as civilization."
- William Gibson
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| Projection Commercials | ||
| A three-dimensional advertisement that is placed in your path in a public place like a bar. |
As far as I know, this is the first reference to annoying advertisements that are popped right up in your face, forcing you to walk through them. This technique takes what is called "interruption advertising" to the max.
Those idiot ads that scroll at random that you see in your mall today are the modern-day equivalent.
At this early point in the story, an immortal named Guig has just met his next project for immortality, an Cherokee Indian chief named Guess.
| "Where are we drinking?" "The Passionate Input. I'll show you." It was a typical campus trap, spaced out psychedelia ... tripping bods on the floor blown out of their minds, projection commercials standing around like realsies. "Hello," a jolly giant was saying. "I'm your friendly recycling bank. In our friendly effotts to conserve ecology we want you to let us recycle your money which -" We walked through him and went to the empty bar. |
| Technovelgy from The Computer Connection,
by Alfred Bester. Published by Berkeley Publishing in 1974 Additional resources -
|
The use of advertisements like this can be seen clearly in movies like Minority Report, during a sequence in which Tom Cruise's character walks through a mall.
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| BookTrack Adds Sound To Books |
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'He was in a high-ceilinged windowless cell with walls of glittering white porcelain.'
'I don't have to tell you about the seven two-mile-diameter orbital mirrors...'
'The robant and the tiny old woman entered the control room slowly...'
'Guy named Otto Octavius winds up with eight limbs... What are the odds?'
'It is as you thought when you constructed the time crystal, my master Vaylan.'
'This was their world, their planet — this swift-traveling, yet seemingly moveless vessel.'
