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"There's a poetry in the materials we use to construct our world of artifacts; it speaks of our long history as a technological species."
- William Gibson
 |
| Commercial Fly | ||
| An autonomous, fly-sized manufactured creature that presents commercial advertisements. |
| Something sizzled to the right of him. A commercial, made by Theodorus Nitz, the worst house of all, had attached itself to his car.
"Get off," he warned it. But the commercial, well-adhered, began to crawl, buffeted by the wind, toward the door and the entrance crack. It would soon have squeezed in and would be haranguing him in the cranky, garbagey fashion of the Nitz advertisements. He could, as it came through the crack, kill it. It was alive, terribly mortal: the ad agencies, like nature, squandered hordes of them. The commercial, flysized, began to buzz out its message as soon as it managed to force entry. "Say! Haven't you sometimes said to yourself, I'll bet other people in restaurants can see me! And you're puzzled as to what to do about this serious, baffling problem of being conspicuous, especially-" Chic crushed it with his foot. |
| From The Simulacra,
by Philip K. Dick. Published by Ace in 1964 Additional resources -
|
Here's another quote that gives more details about the device:
"Do people seem able to see right through your clothing?" it squeaked at them, bat-like, as it slithered into concealment under the front seat.
Compare to the scarab robot flying insect from The Scarab (1936) by Raymond Z. Gallun, the infiltrators from Vulcan's Hammer (1960) by Philip K. Dick, and the blurbflies from Nymphomation (2000) by Jeff Noon.
...a Theodorus Nitz commercial slipped in through the open window.
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Additional
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More Ideas
and Technology from The Simulacra
More Ideas
and Technology by Philip K. Dick
Tech news articles related to The Simulacra
Tech news articles related to works by Philip K. Dick
Commercial Fly-related
news articles:
- Commercial Flies Sport Tiny Banner Ads
- Ford's In-Car Ads From Billboards
| 'Courier Commons' By Tomorrow Lab, From Karl Schroeder (and Bruce Sterling?) |
| Mouth Haptics Invented By Frederik Pohl In 1965, CMU Now Has Prototype |
| True Crime Live Podcasting In Fiction |
| Zoom Adds Real-Time, Live Translation |
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With each successive print, our model needed to incorporate more structural ingredients to minimize print failures.
'... Wendis stared thoughtfully at the brilliant lines on the spectroscope screen.'
'A special spot-wavex scrambler also caused his televised image, in the area immediately about his lips, to mouth the vowels and consonants beautifully.'
'... it was as if the upper part had been removed, like a cut deck of cards.'
Sumomo will get those office workers into good shape!
'... who let their handbag computers carry all the conversation.'
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'He led me down the Hall of Portraits to the ego-likeness of the Duke Leto Atreides.'
