Latest By
Category:


Armor
Artificial Intelligence
Biology
Clothing
Communication
Computers
Culture
Data Storage
Displays
Engineering
Entertainment
Food
Input Devices
Lifestyle
Living Space
Manufacturing
Material
Media
Medical
Miscellaneous
Robotics
Security
Space Tech
Spacecraft
Surveillance
Transportation
Travel
Vehicle
Virtual Person
Warfare
Weapon
Work

"Advertising is the rattling of a stick inside a swill bucket."
- George Orwell

Commercial Fly  
  An autonomous, fly-sized manufactured creature that presents commercial advertisements.  

Something sizzled to the right of him. A commercial, made by Theodorus Nitz, the worst house of all, had attached itself to his car.

"Get off," he warned it. But the commercial, well-adhered, began to crawl, buffeted by the wind, toward the door and the entrance crack. It would soon have squeezed in and would be haranguing him in the cranky, garbagey fashion of the Nitz advertisements.

He could, as it came through the crack, kill it. It was alive, terribly mortal: the ad agencies, like nature, squandered hordes of them.

The commercial, flysized, began to buzz out its message as soon as it managed to force entry. "Say! Haven't you sometimes said to yourself, I'll bet other people in restaurants can see me! And you're puzzled as to what to do about this serious, baffling problem of being conspicuous, especially-"

Chic crushed it with his foot.

From The Simulacra, by Philip K. Dick.
Published by 1964 in Ace
Additional resources -

Here's another quote that gives more details about the device:

...a Theodorus Nitz commercial slipped in through the open window.

"Do people seem able to see right through your clothing?" it squeaked at them, bat-like, as it slithered into concealment under the front seat.

Jeff Noon does an interesting update on this idea in his 2000 novel Nymphomation; see the entry for blurbfly.

Comment/Join this discussion ( 0 ) | RSS/XML | Blog This |

Additional resources:
  More Ideas and Technology from The Simulacra
  More Ideas and Technology by Philip K. Dick
  Tech news articles related to The Simulacra
  Tech news articles related to works by Philip K. Dick

Commercial Fly-related news articles:
  - Commercial Flies Sport Tiny Banner Ads

Articles related to Communication
Audiobooks - Fastest Growing Format In Publishing
Douglas Adams Your Babel Fish Is Ready - The Pilot By Waverly
Cortana Clip - The New In-Ear Wearables
FlexEnable OLED Bracelet SmartPhone Concept

Want to Contribute an Item? It's easy:
Get the name of the item, a quote, the book's name and the author's name, and Add it here.

<Previous
Next>

Google
  Web TechNovelgy.com   

 

 

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

More News

Robot Arrested In Moscow
They should have thrown a net over him.

Oh Great, Fence-Climbing Robots
How long till they add the acid-tipped stingers?

Software Agents Fight Unseen On The Web
'...Worms and counter-worms loose on the data-net.'

Sandisk 1 Terabyte SD Memory Card Surfaces
'They should be Welton Fine-Grains, or they would be too bulky to ship...'

Carbyne, The Ultimate Form Of Carbon
'A continuous pseudo-one dimensional diamond crystal...'

Bradbury's Method Used In Search For Bombing Suspect
'He imagined thousands on thousands of faces peering into yards, into alleys...'

New Laser Space Debris Clearing More Subtle Than Clarke's
Rather than nudge them up, nudge them down.

Robots Learn To Swarm Safely
'They were bronzy gleams of smooth motion...'

Samsung's Smart Ring
'Crayn glanced at his finger watch...'

Proposal To Use Lasers To Analyze Asteroids
'Wendis stared thoughtfully at the brilliant lines on the spectroscope screen.'

More SF in the News

More Beyond Technovelgy

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.