Latest By
Category:


Armor
Artificial Intelligence
Biology
Clothing
Communication
Computers
Culture
Data Storage
Displays
Engineering
Entertainment
Food
Input Devices
Lifestyle
Living Space
Manufacturing
Material
Media
Medical
Miscellaneous
Robotics
Security
Space Tech
Spacecraft
Surveillance
Transportation
Travel
Vehicle
Virtual Person
Warfare
Weapon
Work

"We are all repositories for genetically-encoded information that we're all spreading back and forth amongst each other, all the time. We're just lousy with information."
- Neal Stephenson

Commercial Fly  
  An autonomous, fly-sized manufactured creature that presents commercial advertisements.  

Something sizzled to the right of him. A commercial, made by Theodorus Nitz, the worst house of all, had attached itself to his car.

"Get off," he warned it. But the commercial, well-adhered, began to crawl, buffeted by the wind, toward the door and the entrance crack. It would soon have squeezed in and would be haranguing him in the cranky, garbagey fashion of the Nitz advertisements.

He could, as it came through the crack, kill it. It was alive, terribly mortal: the ad agencies, like nature, squandered hordes of them.

The commercial, flysized, began to buzz out its message as soon as it managed to force entry. "Say! Haven't you sometimes said to yourself, I'll bet other people in restaurants can see me! And you're puzzled as to what to do about this serious, baffling problem of being conspicuous, especially-"

Chic crushed it with his foot.

From The Simulacra, by Philip K. Dick.
Published by 1964 in Ace
Additional resources -

Here's another quote that gives more details about the device:

...a Theodorus Nitz commercial slipped in through the open window.

"Do people seem able to see right through your clothing?" it squeaked at them, bat-like, as it slithered into concealment under the front seat.

Jeff Noon does an interesting update on this idea in his 2000 novel Nymphomation; see the entry for blurbfly.

Comment/Join this discussion ( 0 ) | RSS/XML | Blog This |

Additional resources:
  More Ideas and Technology from The Simulacra
  More Ideas and Technology by Philip K. Dick
  Tech news articles related to The Simulacra
  Tech news articles related to works by Philip K. Dick

Commercial Fly-related news articles:
  - Commercial Flies Sport Tiny Banner Ads

Articles related to Communication
Hurdl PIXL Wearable Helps Fans Connect With Stars
Advertising Drones Hover Over Traffic In Mexico
Audiobooks - Fastest Growing Format In Publishing
Douglas Adams Your Babel Fish Is Ready - The Pilot By Waverly

Want to Contribute an Item? It's easy:
Get the name of the item, a quote, the book's name and the author's name, and Add it here.

<Previous
Next>

Google
  Web TechNovelgy.com   

 

 

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

More News

Keith Laumer's Bolo Autonomous Tanks Right On Schedule
'I cannot lie idle under attack.'

When Computers Develop Their Own Language, Will They Talk To Us?
'The curious absent look of a robot talking on the TBR circuits - the Talk Between Robots radio...'

LipNet Reads Lips - Until Disconnected, That Is
'We'd have to cut his higher brain functions... I'm not sure what [HAL} would think about that.'

Eterni.me - To Skype With The Dead
'Nothing... left of Jeserac but a galaxy of electrons frozen in the heart of a crystal.'

Wearable MRI Is Former Occulus/Facebook Exec's New Project
'Your cephalochromoscope... that you always turn on and play when you get home...'

Ford Stratasys Infinte Build 3D Printer
'He proudly indicated his Buick... Almost as good as the original it was printed from...'

The Space Suit As Personal Spaceship
'Darn clever, these suits...'

Dune Fans! Your God Emperor Is Ready
'If one held a sandtrout in the hand, smoothing it over your skin, it formed a living glove.'

Robot Strolls Field, Examines EVERY Plant
'The great machines that did the work ... required but a few dozen men to cultivate an entire county.'

Sweden Outlaws Drones
'An eye that could not only see, but fly, roam, travel at speeds and in directions to suit its operator...'

More SF in the News

More Beyond Technovelgy

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.