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"What we're doing pop culturally is like burning the rain forest. The biodiversity of pop culture is really, really in danger."
- William Gibson

Commercial Fly  
  An autonomous, fly-sized manufactured creature that presents commercial advertisements.  

Something sizzled to the right of him. A commercial, made by Theodorus Nitz, the worst house of all, had attached itself to his car.

"Get off," he warned it. But the commercial, well-adhered, began to crawl, buffeted by the wind, toward the door and the entrance crack. It would soon have squeezed in and would be haranguing him in the cranky, garbagey fashion of the Nitz advertisements.

He could, as it came through the crack, kill it. It was alive, terribly mortal: the ad agencies, like nature, squandered hordes of them.

The commercial, flysized, began to buzz out its message as soon as it managed to force entry. "Say! Haven't you sometimes said to yourself, I'll bet other people in restaurants can see me! And you're puzzled as to what to do about this serious, baffling problem of being conspicuous, especially-"

Chic crushed it with his foot.

From The Simulacra, by Philip K. Dick.
Published by Ace in 1964
Additional resources -

Here's another quote that gives more details about the device:

...a Theodorus Nitz commercial slipped in through the open window.

"Do people seem able to see right through your clothing?" it squeaked at them, bat-like, as it slithered into concealment under the front seat.

Compare to the scarab robot flying insect from The Scarab (1936) by Raymond Z. Gallun, the infiltrators from Vulcan's Hammer (1960) by Philip K. Dick, and the blurbflies from Nymphomation (2000) by Jeff Noon.

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Additional resources:
  More Ideas and Technology from The Simulacra
  More Ideas and Technology by Philip K. Dick
  Tech news articles related to The Simulacra
  Tech news articles related to works by Philip K. Dick

Commercial Fly-related news articles:
  - Commercial Flies Sport Tiny Banner Ads

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