Latest By
Category:


Armor
Artificial Intelligence
Biology
Clothing
Communication
Computers
Culture
Data Storage
Displays
Engineering
Entertainment
Food
Input Devices
Lifestyle
Living Space
Manufacturing
Material
Media
Medical
Miscellaneous
Robotics
Security
Space Tech
Spacecraft
Surveillance
Transportation
Travel
Vehicle
Virtual Person
Warfare
Weapon
Work

"I've come across more and more people who've actually tried reading science fiction and can't make it make sense."
- Samuel R. Delany

Commercial Fly  
  An autonomous, fly-sized manufactured creature that presents commercial advertisements.  

Something sizzled to the right of him. A commercial, made by Theodorus Nitz, the worst house of all, had attached itself to his car.

"Get off," he warned it. But the commercial, well-adhered, began to crawl, buffeted by the wind, toward the door and the entrance crack. It would soon have squeezed in and would be haranguing him in the cranky, garbagey fashion of the Nitz advertisements.

He could, as it came through the crack, kill it. It was alive, terribly mortal: the ad agencies, like nature, squandered hordes of them.

The commercial, flysized, began to buzz out its message as soon as it managed to force entry. "Say! Haven't you sometimes said to yourself, I'll bet other people in restaurants can see me! And you're puzzled as to what to do about this serious, baffling problem of being conspicuous, especially-"

Chic crushed it with his foot.

From The Simulacra, by Philip K. Dick.
Published by 1964 in Ace
Additional resources -

Here's another quote that gives more details about the device:

...a Theodorus Nitz commercial slipped in through the open window.

"Do people seem able to see right through your clothing?" it squeaked at them, bat-like, as it slithered into concealment under the front seat.

Jeff Noon does an interesting update on this idea in his 2000 novel Nymphomation; see the entry for blurbfly.

Comment/Join this discussion ( 0 ) | RSS/XML | Blog This |

Additional resources:
  More Ideas and Technology from The Simulacra
  More Ideas and Technology by Philip K. Dick
  Tech news articles related to The Simulacra
  Tech news articles related to works by Philip K. Dick

Commercial Fly-related news articles:
  - Commercial Flies Sport Tiny Banner Ads

Articles related to Communication
SETI Workshop On Communicating Across The Cosmos
High Fidelity Produces More Expressive Avatars!
Nexus 6 Phone Vs. Nexus-6 Android Comparison
India's Commuters Face Philip K Dick's 'Sales Pitch' Future

Want to Contribute an Item? It's easy:
Get the name of the item, a quote, the book's name and the author's name, and Add it here.

<Previous
Next>

Google
  Web TechNovelgy.com   

 

 

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

More News

Foodini 3D Printer
''...Food slot gave him flat reddish-brown bricks.'

Parrot Bebop Drone Pairs With Your Smartphone
'Over a radius of several miles Sonya's raytron apparatus could direct its flight [using] an image of all that the lens eye saw.'

SCRIBE Enables Distributed Genomically Encoded Memory
Genomic DNA for analog, rewritable, and flexible memory.

Artisanal 3D Printing By Martha Stewart
'Nanofax AG offers a technology that digitally reproduces objects, physically, at a distance.'

Knightscope Robot Security Guards Ready
'A robot guard appeared, streaking toward them across the field.'

Bullet-Proof Kevlar Woven Electronics
'Check the watch imprinted on his sleeve...'

USAF 'BATMAN' Wrist Display
'The tiny screen in the bracelet's center...'

CoBots - Collaborative Robots Ask Humans For Help
'Whenever a robot finds something it can't identify... You give it a good look.'

Shape-Shifting Carbon Fiber
'Its lines wavered, flowed, and then painfully reformed.'

'Digital Drugs' (Like Herbert's Semuta?) Dismays Saudis
'The effect (described as timeless, sustained ecstasy) is elicited by certain atonal vibrations...'

More SF in the News

More Beyond Technovelgy

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.