Commercial Flies Sport Tiny Banner Ads

Commercial flies, tiny insects that carry advertiser messages, are science fiction; everybody knows that. Philip K. Dick wrote about this idea in his 1966 novel The Simulacra:

Something sizzled to the right of him. A commercial, made by Theodorus Nitz, the worst house of all, had attached itself to his car.

"Get off," he warned it. But the commercial, well-adhered, began to crawl, buffeted by the wind, toward the door and the entrance crack. It would soon have squeezed in and would be haranguing him in the cranky, garbagey fashion of the Nitz advertisements.

He could, as it came through the crack, kill it. It was alive, terribly mortal: the ad agencies, like nature, squandered hordes of them.
(Read more about Dick's commercial flies)

Apparently, nobody told Eichborn, a German publisher, which released hundreds of houseflies with ultralight banner ads glued to their hind ends.


(Commercial fly wears banner ad)

In the following video, attendees at the Frankfurt Book Fair are delighted by novelty. Just wait until there are millions of these.


(Banner ads on commercial flies)

SF writer Jeff Noon also deserves a hat-tip for his blurbflies from his highly enjoyable 2000 novel Nymphomation.

From Wired UK.

Scroll down for more stories in the same category. (Story submitted 10/30/2009)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 3 )

Related News Stories - (" Media ")

'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.

Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.

Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'

BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Can We Comprehend Deep Learning Systems?
'Youíve nothing remotely like it, so I canít describe it to you.'

Skin Electronics Can Show Electrocardiogram
'... the young men in the streets who applied polyimde OLED body film to their bared shoulders.'

Chinese Fern Helps Remediate Arsenic Soil
'Bioengeering had put out a spec report on the long crawly things five months back.'

Skai Air Taxi Costs The Same As Uber
'The air-taxi found its way past and around other ground-cars...'

Neurodevices For Consumers? Neuroethicists (And Philip K Dick) Say 'Caveat Emptor'
'They tried to use it today and it wouldn't work. No colors and no ceph patterns, neither one...'

NASA 3D Printed Habitat Challenge Won By AI SpaceFactory
3D printing - on Mars!

The Future Of Elon Musk's Neuralink
'Cerebral Electromagnetic Emmission Amplification and Relay System ó call it artificial telepathy, if you like.'

Researchers Make You Say Anything in Videos
'[It] caused his televised image... to mouth the vowels and consonants beautifully.'

Jeff Bezos Tries Waldoes (Robotic Hands)
'Waldo put his arms into the primary pair before him...'

Asimov and Musk - Boring Company Tunnel vs. Street Race
'There was almost no sound, just a steady velvety whirr as the taxi sped along.'

Project Dylan - Amazon's Voice-Activated Wearable That Recognizes Human Emotions
Life imitates anime art.

Tesla Diagnoses Itself, Sends Part Request
'Tentacles emerged from the side of the machine and felt puzzledly at the damaged area.'

Lilium Electric Air Taxi Prototype
'The air-taxi found its way past and around other ground-cars...'

Swedes Premiere T-Pod Driverless Electric Truck
'the trucks gulped packages and scurried like beetles...'

HEL TVD Laser System To Be Built By Dynetics Lockheed Martin
'Forthwith flashes of actual flame, a bright glare leaping from one to another, sprang from the scattered group of men.'

Alcarelle Synthetic Alcohol Like Star Trek Synthehol
Bottoms up!

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.