"Advertising is the rattling of a stick inside a swill bucket."
Towels are a very important part of The Hitchhiker's Guide to the Galaxy; mostly because they are "the most massively useful" thing you can have while hitchhiking the Galaxy. Towels figured prominently in the autograph session I went to at my local book store; I only had my copy of the book, but others had brought towels and indelible marker pens.
Can you believe it - the paper towel was introduced by Scott Paper in 1907. Douglas Adams, were he alive today, would I'm sure eschew flimsy disposable towels for the massively useful fabric variety.
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