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"Generally, the human race avoids doing anything radical until forced into it."
- Frederik Pohl
 |
| Mobile Advertisements | ||
| Advertisements presented in mid-air in public spaces. |
Advertisers feel free to invade your personal space today; in the future, it gets worse.
As Depahli De walked through the mall, she was not alone.
| Like transparent balloons, automated ads drifted through the multiple converging halls of the mall, rising and falling from floor to floor as easily as they negotiated side passages and entryways. Electronics kept them banned from certain areas such as the children's playground and the food court...
Employing aerogel cameras, adverts designed to appeal specifically to the young, female and middle-to-upper class zeroed in on her repeatedly. The constant battle between manufacturers of pocket-sized ad-blockers and the designers of mobile advertisements had spurred technological leaps among both. Depahli rarely used the blocker that Taneer had bought for her. Truth be told, she enjoyed enough of the ads to allow them access... Not all the ads she walked through were gender-specific. The expensive three-dimensional one for the new Maruti Hathi 4x4 skirted the edge of acceptability. Until appropriate regulations had been put into place, mobile adverts had diverted some people to their deaths by blocking their vision or unsettling their sense of balance. |
| From Sagramanda,
by Alan Dean Foster. Published by Pyr in 2006 Additional resources -
|
Take a look at the article Ad Saturation Approaches 100 Percent for more information on this topic.
Foster's mobile advertisements also remind me of Jeff Noon's amazing blurbflies from his fascinating 2000 novel Nymphomation.
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'THE red tennis robot scooted desperately across the court...'
'The Consul remembered his first glimpse of the kilometer-long treeship...'
'Do you know what window washing used to cost by the hour?'
'Once the target is confirmed, it uses an IR laser to send a coded signal back to the parent, clearing it to attack.'
'I filled your bullet hole with flesh putty and the lattice.'
'... it will be easy to form an alphabet which shall enable us to converse with the inhabitants of the moon.'
'From the tower's huge octagonal base radiate wide silvery strips...'
'It was about five feet long... a black bullet head and red camera eyes.'
'The Law Society has strict rules on the use of pseudo-intelligent software...'
