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"To go out on January day and run around on the beach under a golden sun makes a very great change in your outlook on the universe."
- Robert Silverberg
 |
| Mobile Advertisements | ||
| Advertisements presented in mid-air in public spaces. |
Advertisers feel free to invade your personal space today; in the future, it gets worse.
As Depahli De walked through the mall, she was not alone.
| Like transparent balloons, automated ads drifted through the multiple converging halls of the mall, rising and falling from floor to floor as easily as they negotiated side passages and entryways. Electronics kept them banned from certain areas such as the children's playground and the food court...
Employing aerogel cameras, adverts designed to appeal specifically to the young, female and middle-to-upper class zeroed in on her repeatedly. The constant battle between manufacturers of pocket-sized ad-blockers and the designers of mobile advertisements had spurred technological leaps among both. Depahli rarely used the blocker that Taneer had bought for her. Truth be told, she enjoyed enough of the ads to allow them access... Not all the ads she walked through were gender-specific. The expensive three-dimensional one for the new Maruti Hathi 4x4 skirted the edge of acceptability. Until appropriate regulations had been put into place, mobile adverts had diverted some people to their deaths by blocking their vision or unsettling their sense of balance. |
| Technovelgy from Sagramanda,
by Alan Dean Foster. Published by Pyr in 2006 Additional resources -
|
Take a look at the article Ad Saturation Approaches 100 Percent for more information on this topic.
Foster's mobile advertisements also remind me of Jeff Noon's amazing blurbflies from his fascinating 2000 novel Nymphomation.
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'What strange sensitivity! What an amazing development of science was manifested in every move and act and word of this Robot!'
'Forget the head atop it, the legs below, feet, arms, hands. It compels erasure.'
'That explains how it was so easy for me to remain motionless in midair or to perch on a flagpole in imitation of a giant bird, even in the windy city of Chicago.'
'The thirty-odd miles of The Factory’s circumference...'
'Wandering mines, you took them out on the edge of the desert, set them down and activated them.'
'Once in the very first weeks of the war, before everyone had been evacuated from the surface...'
'For a while your colonists will have to come up to the [orbital] Hospital...'
'...it raised its front end off the ground and waved its antennae at them, then raised one armoured claw as if to snip them out of the sky.'
