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"...science fiction is sort of like a sociological genome. It's a huge range of possible futures, most of them useless; some vital. You never really know in advance."
- Peter Watts

Mobile Advertisements  
  Advertisements presented in mid-air in public spaces.  

Advertisers feel free to invade your personal space today; in the future, it gets worse.

As Depahli De walked through the mall, she was not alone.

Like transparent balloons, automated ads drifted through the multiple converging halls of the mall, rising and falling from floor to floor as easily as they negotiated side passages and entryways. Electronics kept them banned from certain areas such as the children's playground and the food court...

Employing aerogel cameras, adverts designed to appeal specifically to the young, female and middle-to-upper class zeroed in on her repeatedly. The constant battle between manufacturers of pocket-sized ad-blockers and the designers of mobile advertisements had spurred technological leaps among both. Depahli rarely used the blocker that Taneer had bought for her. Truth be told, she enjoyed enough of the ads to allow them access...

Not all the ads she walked through were gender-specific. The expensive three-dimensional one for the new Maruti Hathi 4x4 skirted the edge of acceptability. Until appropriate regulations had been put into place, mobile adverts had diverted some people to their deaths by blocking their vision or unsettling their sense of balance.

Technovelgy from Sagramanda, by Alan Dean Foster.
Published by Pyr in 2006
Additional resources -

Take a look at the article Ad Saturation Approaches 100 Percent for more information on this topic.

Foster's mobile advertisements also remind me of Jeff Noon's amazing blurbflies from his fascinating 2000 novel Nymphomation.

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Additional resources:
  More Ideas and Technology from Sagramanda
  More Ideas and Technology by Alan Dean Foster
  Tech news articles related to Sagramanda
  Tech news articles related to works by Alan Dean Foster

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