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"I long ago realized that I could reach far more people by writing something, than by walking down the street with a banner."
- John Brunner
 |
| Mobile Advertisements | ||
| Advertisements presented in mid-air in public spaces. |
Advertisers feel free to invade your personal space today; in the future, it gets worse.
As Depahli De walked through the mall, she was not alone.
| Like transparent balloons, automated ads drifted through the multiple converging halls of the mall, rising and falling from floor to floor as easily as they negotiated side passages and entryways. Electronics kept them banned from certain areas such as the children's playground and the food court...
Employing aerogel cameras, adverts designed to appeal specifically to the young, female and middle-to-upper class zeroed in on her repeatedly. The constant battle between manufacturers of pocket-sized ad-blockers and the designers of mobile advertisements had spurred technological leaps among both. Depahli rarely used the blocker that Taneer had bought for her. Truth be told, she enjoyed enough of the ads to allow them access... Not all the ads she walked through were gender-specific. The expensive three-dimensional one for the new Maruti Hathi 4x4 skirted the edge of acceptability. Until appropriate regulations had been put into place, mobile adverts had diverted some people to their deaths by blocking their vision or unsettling their sense of balance. |
| Technovelgy from Sagramanda,
by Alan Dean Foster. Published by Pyr in 2006 Additional resources -
|
Take a look at the article Ad Saturation Approaches 100 Percent for more information on this topic.
Foster's mobile advertisements also remind me of Jeff Noon's amazing blurbflies from his fascinating 2000 novel Nymphomation.
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'And he had been sent with troops, supplies and bombs to command Russia's most trusted post, the Moonbase.'
'What is your population', I asked. 'About eighty millions.'
'THE autobus turned silently down the wide street of Hydropole. Robot-guided, insulated from noise and cold...'
'The car had no steering wheel, and no one drove!'
Now that's power walking that Hugo Gernsback would have approved.
'It was disturbing to think of the Flatline as a construct...'
'...he rewired the delivery robot so that it would serve him midnight snacks.'
'On went the electric-yacht faster and still faster.'
'...the huge vessel had spun, with a sickening lurch, through a complete half-circle, the instant the power was reversed.'
'...he realized that it was not quite a clear lens. Speckles of colored brightness swirled and gathered in it.'
