Science Fiction
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"Advertising is the rattling of a stick inside a swill bucket."
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Kornbluth actually described this idea a year earlier in The Little Black Bag:
There was, of course, a sort of masking effect produced by that other exponential function, the accumulation of technological devices. A moron trained to punch an adding machine seems to be a more skillful computer than a medieval mathematician trained to count on his fingers. A moron trained to operate the twenty-first century equivalent of a linotype seems to be a better typographer than a Renaissance printer limited to a few fonts of movable type. 'This is also true of medical practice.
It was a complicated affair of many factors. The supernormals “improved the product” at greater speed than the subnormals degraded it, but in smaller quantity because elaborate training of their children was practiced on a custom-made basis. The fetish of higher education had some weird avatars by the twentieth generation; “colleges” where not a member of the student body could read words of three syllables; “universities” where such degrees as “Bachelor of Typewriting,” “Master of Shorthand” and “Doctor of Philosophy (Card Filing)” were conferred, with the traditional pomp. The handful of supernormals used such devices in order that the vast majority might keep some semblance of a social order going.
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