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Science Fiction
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"[Science fiction] has become big business, where books are merchandised and promoted and distributed and placed on sale like slabs of bacon or cans of soup."
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![]() In this classic 1950's story, the ad agency works hard to use every bit of technology available to manipulate the public.
When you read this story, you'll be amazed at how well it predicts the future of mass market advertising. At the time the book was written, ad agencies had only been around for about 100 years; the first American advertising agency was opened in 1941. The first big "ad blitz" was organized by none other than P.T. Barnum, who created so much hoopla with newspaper ads, handbills and broadsides advertising the appearance of Jenny Lind, the "Swedish Nightingale" to America, that she was met at the docks by 30,000 New Yorkers.
The first great American brands were created at this time; the first advertisement for Smith Brother's Cough Candy (drops) appeared in a Poughkeepsie, New York paper in 1851. (Historical note: the two brothers in the illustration are named "Trade" and "Mark.") Today, we are saturated with brand names; but in the mid-1800's, everything people bought was generic. You went to the grocery store and bought flour, salt, sugar and soap; the grocer removed it from a larger, anonymous package and wrapped it for you. You never knew the manufacturer.
The history of advertising is a great reminder of how much has changed in the last 100 years. Comment/Join this discussion ( 1 ) | RSS/XML | Blog This | Additional
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Science Fiction
Timeline
Nuclear Plant Restarted To Power AI To Feed Us Dreams
'...Anything was possible in my imaginary environment.'
SpaceX's Starman Tesla Roadster In Space
'Somewhere in space, a chrome and blue automobile raced the green light of Earth.'
Pivotal Blackfly Electric Aircraft Lifts And Hovers
'That explains how it was so easy for me to remain motionless in midair...'
Who First Thought Of A Tin Foil Hat?
'We had discovered that metal was relatively impervious to the telepathic effect.'
Warp Drive Tech Back On The Menu
'Detailed plans for the construction of the Gundstetter-Halone warp drive were flowing.'
Sleep Pods At Daxing International Airport
'Do not waste your priceless company on the unappreciative folds of a sleep pod...'
Robot Baristas Learn Their Trade Without Paying Royalties
'...so we've promised him a generous pension from the royalties.'
JAXA Int Ball 2 Coming Right Along As Star Wars Remote
'Hocus-pocus religions and archaic weapons are no substitute for a good blaster at your side.'
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