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"Advertising is the rattling of a stick inside a swill bucket."
- George Orwell

GPP Genuine People Personalities  
  Giving mechanisms their own unique affect.  

“Listen,” said Ford, who was still engrossed in the sales brochure, “they make a big thing of the ship's cybernetics. A new generation of Sirius Cybernetics Corporation robots and computers, with the new GPP feature.”

“GPP feature?” said Arthur. “What's that?”

“Oh, it says Genuine People Personalities.”

“Oh,” said Arthur, “sounds ghastly.”

A voice behind them said, “It is.” The voice was low and hopeless and accompanied by a slight clanking sound. They span round and saw an abject steel man standing hunched in the doorway...

“Ghastly,” continued Marvin, “it all is. Absolutely ghastly. Just don't even talk about it. Look at this door,” he said, stepping through it. The irony circuits cut into his voice modulator as he mimicked the style of the sales brochure. “All the doors in this spaceship have a cheerful and sunny disposition. It is their pleasure to open for you, and their satisfaction to close again with the knowledge of a job well done.”

As the door closed behind them it became apparent that it did indeed have a satisfied sigh-like quality to it. “Hummmmmmmyummmmmmm ah!” it said...

"Thank you the marketing division of the Sirius Cybernetics Corporation," said Marvin, and trudged desolately up the gleaming curved corridor that stretched out before them. "Let's build robots with Genuine People Personalities," they said. So they tried it out with me. I'm a personality prototype. You can tell, can't you?"

Ford and Arthur muttered embarrassed little disclaimers...

From The Hitchhiker's Guide to the Galaxy, by Douglas Adams.
Published by Harmony Books in 1979
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Additional resources:
  More Ideas and Technology from The Hitchhiker's Guide to the Galaxy
  More Ideas and Technology by Douglas Adams
  Tech news articles related to The Hitchhiker's Guide to the Galaxy
  Tech news articles related to works by Douglas Adams

GPP Genuine People Personalities-related news articles:
  - Rity Software Agent Has 'Genomic' Personality
  - Robot Vacuums Need Personalities!
  - Google Patents Douglas Adam's Genuine People Personalities For Robots

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