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"Concepts of religion may now be goals of science and engineering."
- Bart Kosko

Smart Tag  
  A piece of graffiti, or a small sticker tag, that could survive being placed on walls designed to be self-cleaning.  

One of the rules in William Gibson's writings is that for every invention, there is an equal-and-opposite invention.

…Someone had once come up with a smart tag, a sort of decal they'd somehow adhered to the [smart] wall, although [they] had not been able to figure out how they'd done it without being seen. Maybe they'd shot it from a distance. It was the tag of a gang called the Chupacabras, a fearsome spiky thing, all black and red, insectoid and menacing.
From All Tomorrow's Parties, by William Gibson.
Published by Putnam in 1999
Additional resources -

Smart tags were also able to use animated holograms to make their point. Also, take a look at the real smart tags - RFID tag technology.

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Additional resources:
  More Ideas and Technology from All Tomorrow's Parties
  More Ideas and Technology by William Gibson
  Tech news articles related to All Tomorrow's Parties
  Tech news articles related to works by William Gibson

Smart Tag-related news articles:
  - Smart Tag Art In London
  - IR Chemical Communication Graffiti Tags Wanted By DARPA
  - Updated: Flying Graffiti Drone Will Alter The Urban Landscape

Articles related to Material
Living Concrete Repairs Itself
Metal Composite Floats Your Boat
LiquiGlide Will Be Everywhere
Synthetic 'Squid Skin' For Camouflage On The Way

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