Merchants Get Face-Recognition Via The Cloud
Cheap face-recognition is now available to merchants for just $880 dollars per month per store. Using a simple PC and video camera system, the service makes use of face-recognition software powered by NEC's cloud computing services to estimate the age and gender of clients, and tracks frequency of shopping across locations.
(Face Recognition from NEC $880 per month)
The system uses
NeoFace, a technology that NEC first introduced years ago to aid in automated border control (see Automated Border Control With NeoFace Face Recognition).
Its amazing how quickly applications go from the military to civilian life, isn't it?
Now, the unpleasant future shown in Steven Spielberg's 2002 movie
can be yours! In this scene, Tom Cruise (with newly implanted eyes from a Mr. Yakimoto) enters a store.
In the film, the particular technology is an
iris scanner that actually identifies individual shoppers. I note that NEC does not quite offer this level of service - yet.
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