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"Advertising is the rattling of a stick inside a swill bucket."
- George Orwell

Doublethink  
  A mental discipline that is an exact contradiction to the basic principles of scientific inquiry.  

This term is one of Orwell's most important contributions to our understanding of ourselves. Work in a large organization for a while (including "Big Science"), and see if this technique isn't a real artifact of the twentieth century.

"To know and not to know, to be conscious of complete truthfulness while telling carefully constructed lies, to hold simultaneously two opinions which canceled out, knowing them to be contradictory and believing in both of them, to use logic against logic, to repudiate morality while laying claim to it, to believe that democracy was impossible and that the Party was the guardian of democracy, to forget, whatever it was necessary to forget, then to draw it back into memory again at the moment when it was needed, and then promptly to forget it again, and above all, to apply the same process to the process itself -- that was the ultimate subtlety; consciously to induce unconsciousness, and then, once again, to become unconscious of the act of hypnosis you had just performed. Even to understand the word 'doublethink' involved the use of doublethink."
From 1984, by George Orwell.
Published by Unknown in 1948
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  More Ideas and Technology from 1984
  More Ideas and Technology by George Orwell
  Tech news articles related to 1984
  Tech news articles related to works by George Orwell

Doublethink-related news articles:
  - Chinese Netizens Demand Info To Achieve Doublethink

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