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"It is change ... that is the dominant factor in society today... the world as it will be. This means that ... every man must take on a science fictional way of thinking.""
- Isaac Asimov

Light Absorbing/Emitting Ink  
  Ink that can absorb light and then emit it in a burst for advertising purposes.  

FOWLER SCHOCKEN was hunched over his desk as I walked in. He was staring at the latest issue of Taunton's Weekly. The magazine was blinking in full color as the triggered molecules of its inks collected photons by driblets and released them in bursts. He waved the brilliant pages at me and asked: "What do you think of this, Mitch?"

"Sleazy advertising," I said promptly, "If we had to stoop so low as to sponsor a magazine like Taunton Associates, I think I'd resign. It's too cheap a trick." He put the magazine face down; the flashing inks gave one last burst and subsided as their light source was cut off.

From Gravy Planet, by Frederik Pohl (w/CM Kornbluth).
Published by Galaxy in 1952
Additional resources -

Compare to the Battery-Powered 3D Comic Book from The Zap Gun (1965) by Philip K. Dick and the speaker chips in books from Darwin's Children (2003) by Greg Bear.

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Additional resources:
  More Ideas and Technology from Gravy Planet
  More Ideas and Technology by Frederik Pohl (w/CM Kornbluth)
  Tech news articles related to Gravy Planet
  Tech news articles related to works by Frederik Pohl (w/CM Kornbluth)

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