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"Tokyo homeless people reiterate the whole nature of living in Tokyo in cardboard boxes, they're only slightly smaller than Tokyo apartments, and they have almost as many consumer goods. It's a nightmare of boxes within boxes."
- William Gibson
 |
| Adnix | ||
| A device that muted the television to lessen the impact of commercials. |
Billionaire S.R. Hadden made his money the old-fashioned way; he uncovered services that people wanted, and he developed technology to give it to them.
| Years before, he had invented a module that, when a television commercial appeared, automatically muted the sound. It wasn't at first a context-recognition device. Instead, it simply monitored the amplitude of the carrier wave... Before there could be any coordinated response from the television advertising industry, Adnix had become wildly popular. It forced advertisers and networks into new choices of carrier-wave strategy, each of which Hadden countered with a new invention... It was a kind of electronic warfare. And he was winning. |
| Technovelgy from Contact,
by Carl Sagan. Published by Not known in 1985 Additional resources -
|
The networks were not satisfied with mere technical challenges to their supremacy, of course:
Thanks to Randall Glenn for pointing this item out.
They tried to sue him - something about a conspiracy in restraint of trade...
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'It diverts integers of the data, the fundamental message-units, so that they no longer agree.'
'Clothes are no longer made from dead fibers of fixed color and texture that can approximate only crudely to the vagrant human figure...'
'Books were just a commodity that had to be produced, like jam or bootlaces.'
'...it rears and spreads its fan. It can pick one man out of a crowd.'
'...a new plastic with the characteristics of an avian eggshell.'
