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"If you don't care about science enough to be interested in it on its own, you shouldn't try to write hard science fiction."
- Frederik Pohl

Kinagram  
  Small print-size icons that presented a moving image.  

...tags sewn into the back of the collar. I could see the logo of a company, which I recognized from ten years ago, though they had made it simpler. Below it was a grid of tiny pictures that moved. "Kinagrams. They obsoleted Logotype."
From Anathem, by Neal Stephenson.
Published by Morrow in 2008
Additional resources -

The word "kinagram" is interesting; in the 1920's, "kinescope" was used to describe the CRT in television receivers. The root word "kine" is from the Greek meaning "motion" and "gram" derives from the latin for letter. So, a kinagram is a moving letter or series of letters.

Stephenson fans may think they've seen something like this before; take a look at the mediaglyphics from his 1995 book The Diamond Age.

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Additional resources:
  More Ideas and Technology from Anathem
  More Ideas and Technology by Neal Stephenson
  Tech news articles related to Anathem
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