NTT Billboards Are Watching You Look

Billboards in Japan created by NTT's Cyber Space Laboratories are able to watch you looking at them. The billboards are intended to measure the effectiveness of the commercial message placed for public viewing.

"On many street corners and railway stations there are many digital signs," said Tetsuya Kinebuchi, a senior research engineer at NTT's Cyber Space Laboratories and developer of the system. "To automatically measure the effectiveness of the advertisements we can put a camera and PC nearby, and by using the image from the camera we can estimate how many people are looking at the monitor."

It's interesting to note that this system has been developed because Japanese cities are covered with ads. How can marketers determine if anyone is looking?

The system uses image detection software; it estimates how many faces are actually looking at the camera, which is placed just above the billboard.

This device is not as intrusive as the personalized graphic advertisements from Steven Spielberg's 2002 film Minority Report. The system does not attempt to identify individuals, and the commercial message will not change based on your identity.

NTT engineers are being very careful about your privacy; take a look at these other systems to see how other corporations are handling it.

Via Japanese billboards are watching back and the dark-haired girl fans at frolix_8.

Scroll down for more stories in the same category. (Story submitted 12/18/2008)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 3 )

Related News Stories - (" Communication ")

Publishing Technologies In Science Fiction
In response to a reader question, a set of links related to publishing technologies in science fiction

Hurdl PIXL Wearable Helps Fans Connect With Stars
Like Macross Plus!

Advertising Drones Hover Over Traffic In Mexico
'Blurbflies are allowd to travel the streets, buzzing their adverts alive and direct...' - Jeff Noon, 2000.

Audiobooks - Fastest Growing Format In Publishing
'The public preferred lectons...' - Stanislaw Lem, 1961.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Desktopography Makes Virtual Desktops Real
'Ender doodled on his desk, drawing contour maps of mountainous islands and then telling his desk to display them in three dimensions...'

LaWS Laser Can Take Out Rogue Drones
Looks like a weapon for the Runaway squad!

Moon Express Lunar Robot Mining: Shine On, Harvest Moon
'The bulldozer moved through the lunar strip mine... '

Liquid Body Armor For TALOS Exoskeleton
'... instantly became rigid all over when something struck it...'

Hyperloop One Video Shows It Works!
'Complete evacuation of the interior of the tubes [and] a wave that provides the new propulsive energy for the cars...'

Chairless Chair Exoskeleton By Sapetti
'Earth's scientists... devised rigid metallic clothing...'

Publishing Technologies In Science Fiction
Well, this should be enough references to start...

Russia Working On Military Exoskeletons
'Вы похожи на большую стальную гориллу...'

3D Printed Bionic Chinese Skin
Your skin is ready!

Flexup Tire Design Good For Tumblebugs
'Each spoke telescopes into five sections.'

3D Printed Graphene Aerogel - So Light!
'... light as cork and stronger than steel...'

Asteroid Deflection With DART
'This obelisk is one huge deflector mechanism...'

Translate One2One From IBM's Watson Your Communication Solution
'It then excretes into the mind of its carrier a telepathic matrix...'

News Now Philip K. Dick's Bailiwick
'A vast complex electronic organism... responsible to no one...'

Autonomous BADGER Robot Drilling Machine
'The compacted matter... makes a better tunnel lining than concrete, don't you think?'

TALOS Exoskeleton Development Proceeding
'Suited up, you look like a big steel gorilla...'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.