Artificially Intelligent Poster - Advert That Writes Itself

Like many delightful sf novels, this story begins with a slightly terrifying premise: could artificial intelligence be used to create the most enticing advertisement the world has ever seen?


(M&C Saatchi artificially intelligent poster)

Every few seconds, the digital poster would change. Sometimes, it would feature a wide range of drab grays and blocks of text. Other times, it was a minimalistic image with a short saying.

What was unique about this particular poster, which ran in two locations at the end of July 2015, wasn't the fact that people were looking at it. Rather, it was looking at them ó and learning. Using facial tracking technology and genetics-based algorithms, the poster took the aspects that people looked at the longest and then incorporated that into the next design evolution.

"We were surprised how quickly it learned," said Sam Ellis, business director of innovation at M&C Saatchi. "It got to a state of where it felt like it was in the right place a bit faster than we thought."

In less than 72 hours, the M&C Saatchi advertisement was creating posters in line with the current best practices in the advertising industry, which had been developed over decades of human trial and error like realizing three to five word slogans work best.

Science fiction fans turn to Philip K. Dick on this topic; read about the very creative and very persistent sales robots in his possibly prophetic 1954 short story Sales Pitch.

Via CNBC.

Scroll down for more stories in the same category. (Story submitted 3/12/2017)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Artificial Intelligence ")

Pun Generation Via Neural Nets
'You said you wanted him to be able to distinguish between laugh-power in different gags...' - William Tenn, 1951.

Can We Comprehend Deep Learning Systems?
'Youíve nothing remotely like it, so I canít describe it to you.' - Lewis Padgett, 1943.

Datagrid Model Generation Perfect For Eternal Cities Of Science Fiction
'... there was enough flexibility to allow for wide variation. - Arthur C. Clarke, 1956.

Amazon Echo And Google Home Should Have Morality Software
'The Dwoskin Morality Rating-Computer could 'spot the slightest tendency to deviation' from the social norm...' - Kendall Foster Crossen, 1953.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

China Deploys Robot Traffic Police
'The robot came up smooth and fast as a rocket...'

Better Than Dune Chromoplastic? This Guy Might Have Done It
'But when Old Father Sun departs, the chromoplastic reverts to transparency in the dark.'

Gather, An AI Warehouse Inventory Drone Startup
'It extended three of its tiny arms sideways to lock onto the registration pins...'

China's Artificial Intelligence-Enhanced Education
'The grey gas not only cut off his vision, but also his other senses...'

Orbital Manufacturer 'Made in Space' Gets $73 Million NASA Contract
'Mass-produced in the orbiting factories...'

Soli Gesture Tech Will Be In Google Pixel 4
'I enjoy watching this way, but - He waved his hand and the circuit switched abruptly.'

Uber Eats Pairs Cars With Drones
Fresh grub? Let's hope they aren't delivering grubs.

Space-Based Solar Power Roundup
SF writers popularized and elaborated on this idea a generation before the first patents were filed.

Lost Language Meanings Found By Machine Learning
'The autopilot would need data before it could begin a translation...'

'Aerogel' Sheets For Martian Gardens
'Sealed to the ground along all the sides, Honey, he growled...'

France's 'Red Team' Of Science Fiction Authors
'They're the only experts we have.'

Dim The Sun With Stratospheric Controlled Perturbation Experiment
'Those twin volcanoes; d'ye see them, Mr. Renner?'

Mashambas Skyscraper Farm Design Wins
'...a towering eighty-story structure like the office In-and Out baskets stacked up to the sky.'

Self-Driving Tractors From China Plan Ahead
'Machines that seemingly with full consciousness walked out into the fields to do their daily work.'

Jet-Powered Hoverboard Works!
L'audace, l'audace, toujours l'audace!

Nobe 3-Wheel Electric Vehicle Parking Like I, Robot
Spidercar, Spidercar, does whatever a spidercar does.

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.