TellApart Ads Follow You On The Web

TellApart is retargeting with ads, and you may not even realize it.

Have you ever gone to a site looking for information, and then moved on to other kinds of sites, and then seem the same ads "following you" around on the web? That's retargeting, and it's TellApart's area of expertise.


(Note the retargeted ads)

TellApart uses data it gleans from online retail traffic to predict whether someone who leaves a given website is still a likely customer of that site—or not. People deemed likely to return can be shown ads for the site whenever an opportunity arises on the real-time bidding exchanges used to fill online ad space. "We only get paid when we drive a sale," says Ayzenshtat. "We're confident that this works."

Ayzenshtat says the company's algorithms assess site visitors much as a salesperson would in a physical store. "When you walk in, the salesperson develops a profile based on what you're wearing, who you're with, if you have other shopping bags," says Ayzenshtat. "In the online world, the signals are harder to tease out."

To do it, TellApart's servers sift through a tremendous amount of data provided by the online retailers it works with.

At least ads from computer systems aren't following you around in the real world. Yet.

In his 1984 novel Neuromancer, William Gibson writes about a highly sophisticated AI named Wintermute, who is very interested in talking with Case, the novel's main character. Wintermute follows Case:

The phone nearest him rang.
Automatically, he picked it up.
"Yeah?" Faint harmonics, tiny inaudible voices rattling across some orbital link, and then a sound like the wind.
"Wintermute, Case. It's time we talk..." It was a chip voice.
He hung up.

On his way back to the lobby... he had to walk the length of the ranked phones. Each rang in turn, but only once, as he passed.
(Read more about Wintermute)

Scroll down for more stories in the same category. (Story submitted 5/15/2011)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 3 )

Related News Stories - (" Culture ")

'Snapchat Dysmorphia' Now A Thing, Say Plastic Surgeons
'The program raced up the screen one scan line at a time, subtly smoothing, deleting and coloring.' - Bruce Sterling, 1985.

Bot Tweets Venmo Drug Transactions
An alarming item to find on your twitter feed.

Ontario Starts Guaranteed Minimum Income
'Earned by just being born.'- Philip Jose Farmer, 1967.

Save Your Brain's Connectome, Upload Yourself Elsewhere
'You've got remote storage. How regular is the update?' - Richard Morgan, 2003.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

LA Subway Scanner, As Seen In 'Total Recall'
'I'm afraid to tell you this Mr. Quaid, but you have suffered a schizoed embolism...'

Sion Electric Car Covered With Solar Panels
'It drew its power from six square yards of sunpower screens on its low curved roof.'

PAL-V Liberty Flying Helicopter Car
'...lifted themselves to skimming flight upon whirling helicopters."

Space Drones - UK's Effective Space To Launch Rocket Tugs
'Twenty rocket tugs towed it from its Earth hangar out into space.'

DIY Autonomous Robot Detects Trash
'The search-bug detached itself and rolled forward.'

Ancient Russian Walking Excavator Would Be Perfect RV
I don't need it to go fast, it just needs to amble along.

ELROI Satellite 'License Plate'
Robert Heinlein was thinking about this in 1941.

When Robots Beg For Their Lives
"Just what do you think you're doing... Dave.'

Do You Still Want A Folding Screen Phone?
'A paper thin polycarbon screen unfurled...'

'Snapchat Dysmorphia' Now A Thing, Say Plastic Surgeons
'The program raced up the screen one scan line at a time, subtly smoothing, deleting and coloring.'

Quiet Electric Cars Law Finalized By US Transportation Department
'... a sound tape to supply the noise'

Drone Assassin Fails To Kill Venezuelan President
'The spotter descends, and we think it searches the vicinity, looking for the victim's face...'

Stick-On Tape Speakers, As Predicted By Bruce Sterling
Flexible tape speakers, someday.

Bezos Invites You To New Life In Off-World Colonies
'A new life awaits you!'

Amazon's Rekognition System Sees Criminals In Congress
'... the imprint of her image on the telephoto cell.'

Build Your Own Space Suit For Cheap
'I'm going to pump the air from this room... so that the interior will be like airless and pressure-less space.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.