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Future Face - The Principal Eigenface?
Future Face, an exhibition at London's Science Museum, asks this question: Will the widespread use of digital enhancement to "improve" faces in photographs suggest the kind of face that people will have in the future?
Sandra Kemp, the exhibit curator, is a leading academic in visual culture. She notes that many people no longer have "sticky photo albums" - that is, they no longer have hard copy output of their pictures. Instead, pictures are held in digital format and viewed on computer screens or televisions. She points out that these pictures can be photoshopped at will and "people are enhancing their faces all the time." She states:
"We are subtly being conditioned by the digital face and heading towards a face which no human being could have been born with. This face is smooth and narrow, with a small jaw, big lips and manga Japanese eyes for the females."

(From Future Face Book)
It is an odd coincedence that we should have the technology to alter this most important of human identifiers at exactly the same time that we are working hard to develop face recognition technologies. After all, your face is your most frequently used ID - you show it everywhere you go. We are hardwired for biometric face recognition. Newborn infants have been shown to track faces immediately.
Face recognition software typically works by using a set of eigenfaces, which are essentially standardized facial features derived from a statistical analysis of many pictures of faces. A large sample of digital images of human faces, lined up at the eyes and mouths, is sampled at the same pixel resolution. The principal eigenface in a set looks like a fuzzy averaged androgenous human face. The others add the necessary variations.

(From Eigenface)
Many of us who have digital photo albums with simple photo-editing software have done "clean-up jobs" on our faces, or those of our loved ones. People who have plastic surgery done are just "photoshopping" their actual face. What happens when more and more people seek an idealized look, an average of the most beautiful faces? You would get a generic beautiful face for everyone - and a lot of useless face recognition software (which has a high rate of failure even now, with all of our different, imperfect faces).
Science fiction writer William Gibson, in his novel Count Zero, had a pretty good handle on this idea in 1986 when he refers to a sort of statistical beauty; an average of pretty faces:
"He would have expected a routine beauty, bred out of cheap elective surgery and the relentless Darwinism of fashion, an archetype cooked down from the major media faces of the previous five
years...
The faces ... were like God's own hood ornaments."
Early work on computerized face recognition was done in the 1960's; the first work on eigenfaces was done in 1989. A number of face recognition products exist today; you may see some of them at Customs desks around the world.
Read more about the Future Face exhibit and article; thanks to ratchet up for the pointer; read more about eigenfaces and face recognition.
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