Interactive Apple Store Has Reactive Walls

The Apple store in Berlin has been designed with special window "walls" that look out onto the public passage. Projectors with images of dancers interact with people passing in front of the store.


(Interactive Apple store in Berlin)

The windows present a similar appearance to the well-known iPod advertisements; they allow everyone passing by to participate in Apple's branding scheme.

The windows provide an interactive opportunity for passersby; anything that makes people dance in the streets must be good.

John Shirley writes about something similar in Freezone, the 1985 cyberpunk classic; consider the reactive wall:

...It started out butch, its walls glassy black; during the concert it went in gaudy drag as the sound-sensitive walls reacted to the music with color streaking, wavelengthing in oscilloscope patterns, shades of blue-white for high end, red and purple for bass and percussion. Reacting vividly, hypnotically to each note.
(Read more about the reactive walls)

Take a look at another example this kind of interactivity at New York Fashion Week 2007 Elle MacPherson Intimates.

Scroll down for more stories in the same category. (Story submitted 11/24/2007)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 1 )

Related News Stories - (" Culture ")

Save Your Brain's Connectome, Upload Yourself Elsewhere
'You've got remote storage. How regular is the update?' - Richard Morgan, 2003.

TMS Decreases Belief In God, Increases Belief In Immigrants
'... Setting up the same currents, the same basic ideas, in them all.' - Edmond Hamilton, 1938.

Blockchain Used To Verify Election Results
'Any adult could punch into the phone his or her code, followed by a yes or no.' - John Brunner, 1975.

We Could Downgrade Puerto Rico - And Thereby Save It
'It was cheaper to pay the refugees to go without up-to-the-minute equipment.' - John Brunner, 1976.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Swarm Of Mindless Robots Works Together
'Very tiny pseudo insects that... can unite to form a superordinate system.'

SpotMini Robot Dog, Autonomous And On Sale In 2019
Great, an autonomous slamhound. It is cute, though.

RoboFly Is Laser-Powered, Adorable
Don't swat this fly!

MSG Sphere Las Vegas, ala Star Wars
'The smoky globe, hung in the vault, was shot with colored light...'

Tetraplegics Dominate Avatar Races
Well, just speaking brain-to-computer...

MIT Ampli Blocks Build Biomedical Devices
Damn it Spock, I'm a doctor not an engineer!

UberAIR Asks For Skytaxi Landing Prototypes
You know you want to ride in one.

Boring Tunnel Almost Ready
Your underground future is calling!

Handheld Human Skin Printer
It outputs a thin wad of uniflesh.

Healthy Fast Food Courtesy Of Robot Chefs
'The electric cook was stirring empty nothing in a pan, with a zeal worthy a dozen eggs.'

Mass Production Of In Vitro Meat From One Sample
They're Assimilating Our Culture, That's What They're Doing

Amazing 'Hybrid' Solar-Powered Sea Slug Does Photosynthesis
Thank goodness for Star Trek.

Retinal Prosthesis Uses Organic Printing Inks
We can rebuild you - well, your eyes, maybe.

Should You Submit Your DNA To A Database?
Consumer DNA services are often inaccurate.

Squid-Like Robots Soon To Be 3D Printable
'It was a chemotactic artificial jellyfish designed to slither...'

Humans Evolve Deep Diving Abilities
Sounds like '60s sci-fi to me.

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.