Orbital Display is a Russian startup that wants to bring the wonderful world of branded advertising to your night sky.
Imagine this: you’ve just fled from the city to your nearest national park to gaze deeply into the infinite abyss of space and contemplate how your own existence fits into the curtain of the universe. Then, out of the corner of your eye, you see bright white letters spelling “KFC” spring across the horizon in a long arch. A few minutes later, it’s gone.
That’s the idea behind Orbital Display, a Russian startup’s effort to bring billboard advertisements to low-Earth orbit using a grid of tissue box-sized satellites called CubeSats. Orbiting approximately 280 miles above ground, these tiny satellites will unfurl Mylar sails some 30 feet in diameter to catch and reflect sunlight, creating a pixelated matrix. The company, StartRocket, has proposed using this tech to display a knockoff of the Coca-Cola logo and other brand emblems, as well as allow governments to flash urgent notifications during emergencies.
Vladilen Sitnikov, StartRocket’s CEO, describes himself as an advertising guy with a “crazy idea.” He approached SkolTech, a private university in Moscow, to figure out the technical details, contracting a team of engineers to develop a prototype. Their first test launch could happen this summer, with a full execution in 2021. That is, if the company can find the money.
But the rising sign, as it had been designed to do, held his eyes. A vast circle of scarlet stars came up into the greenish desert dusk. They spun giddily, came and went, changed suddenly to a lurid yellow. Then garish blue-and-orange letters flashed a legend:
Tired, Mister? Bored, Sister? Then come with me—The disk became a red-framed animated picture of a slender girl in white, tripping up the gangway of a New Moon liner. She turned, and the gay invitation of her smile changed into burning words: Out in the New Moon, just ask for what you want...
(Read more about the Orbiting Casino Advertising Sign)
Scroll down for more stories in the same category. (Story submitted 11/1/2019)
NASA Moonbase Update
'The dinner was excellent. It was completely vegetarian — grown in specially prepared gardens in this Moon base...' - Jim Vanny, 1931.
The Solar Oberth Slingshot
'And if it doesn’t work,' inquired Lazarus, 'what does that make us? Sunspots?' - Robert Heinlein, 1941.
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Prairie Madness - And Space Sickness
'Space-sickness is one of the most unpleasant sensations that a human being can experience. Not all are subject to it...'
'Old People Began to Cross The Continent In Their Own Cars'
'It was a relief to enter one of the comfortable autos, whisper a direction down the tube, and just know that you would be taken to your destination in the quickest, safest, and cheapest manner.'
Starfall Manufacturing Drugs In Space
'The vast spinning sphere of Factory in the Sky loomed above and ahead of us, gleaming white against the unfathomable jet depths of surrounding space.'
The Solar Oberth Slingshot
'And if it doesn’t work,' inquired Lazarus, 'what does that make us? Sunspots?'
'If Anyone Is Watching Earth...'
'Our study of your race has convinced us that you are not fitted to leave your planet in the present state of your civilization.'