Advertising Drones Hover Over Traffic In Mexico

A new horror awaits us on America's roads - it's only a matter of time before our open borders allow this catastrophe to wash over us. In Mexico, drones carrying advertisements for Uber pester drivers stuck in traffic.


(Traffic drones in Mexico)

Drivers stuck in traffic in Mexico City lately have found themselves being buzzed by a fleet of sign-toting drones. “Driving by yourself?” some scolded in Spanish. “This is why you can never see the volcanoes”—a reference to the smog that often hovers over the mega-city and obscures two nearby peaks.

It wasn’t exactly a plea for environmentalism, though—it was an ad for UberPOOL, part of Uber’s big push into markets across Latin America. As Bloomberg points out, Uber already does more business in Mexico City than any other city it operates in, and Brazil is its third-largest market after the U.S. and India. Uber sees Latin American countries as generally easier targets for expansion than either of its top two markets.

In the wake of a costly war with Didi Chuxing in China that finally forced Uber to wave a white flag, the company is going back on the offensive. And that, apparently, involves accosting drivers in gridlock with a swarm of drones.

Thankfully, science fiction writers have predicted this disgusting development. We could have tried to avoid it, but at least sf readers have been able to prepare themselves mentally.

Jeff Noon, in his 2000 novel Nymphomation, describes the blurbfly:

The blurbs are the property of the AnnoDomino Co., invented to perpetuate their messages of luck and hope beyond the normal channels.

Blurbflies are allowd to travel the streets, buzzing their adverts alive and direct to the punters.

Blurbs shall stand for Bio-Logical-Ultra-Robotic-Broadcasting-System.

Only the company shall manufacture the blurbs. Other businesses or individuals may purchase blurbs from the Company, pre-loaded with messages and armed to the teeth, for the appropriate price.

I also have to give credit to the inimitable Philip K. Dick, who in his 1964 novel The Simulacra describes a very tiny drone called a "commercial fly" which describes the next logical step for traffic advertising drones (TADs):

Something sizzled to the right of him. A commercial, made by Theodorus Nitz, the worst house of all, had attached itself to his car.

"Get off," he warned it. But the commercial, well-adhered, began to crawl, buffeted by the wind, toward the door and the entrance crack. It would soon have squeezed in and would be haranguing him in the cranky, garbagey fashion of the Nitz advertisements.

He could, as it came through the crack, kill it. It was alive, terribly mortal: the ad agencies, like nature, squandered hordes of them.

The commercial, flysized, began to buzz out its message as soon as it managed to force entry. "Say! Haven't you sometimes said to yourself, I'll bet other people in restaurants can see me! And you're puzzled as to what to do about this serious, baffling problem of being conspicuous, especially-"

Chic crushed it with his foot.

You've been warned.

Via Technology Review.

Scroll down for more stories in the same category. (Story submitted 10/11/2016)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Communication ")

Messaging Extraterrestrial Intelligence (METI) Workshop
SF writers have thought about this since the 19th century.

Burner Generates Temporary Phone Numbers
'Interesting phone system he's got, by the way...' - John Varley, 1984.

HushMe Bluetooth Device Reinvents The Hush-A-Phone
'Talking into a hush-a-phone which he had plugged into the telephone jack...' - Robert Heinlein, 1940.

Ubiquiti FrontRow Camera Records Your Life
Why be choosy? Just upload your whole life to the Internet, and be done with it.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Sleeep PRO Earplug For Maximum Rest
'Merton... placed the electrodes of the sleep-inducer on his forehead.'

Inspired By Japan, Nap Pods For Hajj
It's always a good time for a nap.

Amphibio 3D Printed Gill Shirt
'... we can descend and live down there at one of those year-round aquatic resorts.'

How Do You Put An Asteroid Into Earth Orbit? Carefully!
'...she would have to be coaxed by another series of pats into a circular orbit.'

PD Aerospace Space Plane By 2023
'The sleek, tapered space shuttle lay immobile upon the private landing field...'

Foldimate Folds Your Clothes Perfectly
Look ma, my room is clean! I can hear you now.

Robots Help People Get Dressed, As Predicted In 1931
Yes, people of the future, robots will dress you.

International Space Station Leak Plugged - With Finger
'These tag-alongs search out stray leaks.'

Robot Snake Flies, Fights Fires
Just a prototype, but still amazing.

IPAL Chinese Robot Babysitter
'But Nanny is different...'

ZKZM-500 LASER Assault Rifle
'The Iranian reached back into the locker and got a pair of laserifles.'

LA Subway Scanner, As Seen In 'Total Recall'
'I'm afraid to tell you this Mr. Quaid, but you have suffered a schizoed embolism...'

Sion Electric Car Covered With Solar Panels
'It drew its power from six square yards of sunpower screens on its low curved roof.'

PAL-V Liberty Flying Helicopter Car
'...lifted themselves to skimming flight upon whirling helicopters."

Space Drones - UK's Effective Space To Launch Rocket Tugs
'Twenty rocket tugs towed it from its Earth hangar out into space.'

DIY Autonomous Robot Detects Trash
'The search-bug detached itself and rolled forward.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.