The Hopper - with Carl Sagan's Adnix!

The Hopper is the fancy new DVR from Dish Networks that has one very interesting feature. After waiting a day, users can use special software built into the device to "auto-hop" commercials.


(The Hopper - with Joeys)

So you can imagine why Dish Networks unveiling of the "Hopper" – a DVR device that would allow subscribers to "auto-hop" (skip) the commercials they record –was considered hard, cold rain on the parade.

This is big, right? The ability to watch a show when you want to and without commercials, well that's like cake and ice cream with no calories. Not so fast there, cowgirl. Although the idea of skipping commercials spurs an interesting debate, in the end not so much is happening …yet.

The networks are bent out of shape because free TV is built on the advertising model. That's where the money comes from to make and air the shows. Subscription services, like cable TV are another revenue model, but advertising plays a big part in that as well.

The networks argue that if advertisers begin leaving TV, subscription prices will go up and less content will be made. Plus, they argue, it is a copyright infringement for Dish Network to allow the recording, saving and airing of content without the commercials. Dish Network dismisses the allegations out of hand arguing that if they make it easier, more TV will be watched and that's better for the networks. Further, they state, since the user is taping the program, they can choose to watch the commercials if they want and that makes it no different than fast-forwarding.

The battle of words took a turn for the worse when Dish Network sued the networks. Dish Network is looking for a ruling on whether or not the device infringes on copyrights. Fox, CBS and NBCUniversal subsequently sued Dish Network alleging copyright infringement.

Although this is not a prediction by any means, fans of Carl Sagan's 1985 novel Contact recall that the fictional billionaire SR Hadden made his money with a device that automatically muted television commercials:

Years before, he had invented a module that, when a television commercial appeared, automatically muted the sound. It wasn't at first a context-recognition device. Instead, it simply monitored the amplitude of the carrier wave... Before there could be any coordinated response from the television advertising industry, Adnix had become wildly popular. It forced advertisers and networks into new choices of carrier-wave strategy, each of which Hadden countered with a new invention... It was a kind of electronic warfare. And he was winning.
(Read more about Sagan's Adnix)

Yes, the dream of freedom from commercial advertising is an old dream; don't give up the fight, Hopper!

Via ABC News; thanks to Randall Glenn for the tip on and the reference for this story.

Scroll down for more stories in the same category. (Story submitted 5/30/2012)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Communications ")

Face2Face Is Bradbury's Spot-Wavex Scrambler
'A special spot-wavex scrambler also caused his televised image... to mouth the vowels and consonants beautifully.' - Ray Bradbury, 1953.

Tony Stark's Transparent Phone Possible With Graphene?
A nearly unbreakable smartphone - based on graphene.

Needle Beam Propagates Without Spreading
'Direct needlecast from here into a shielded stack...'

Penguin E-Books For Libraries
Read about it on your iPad.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Wound Healing With Wearable Nanogenerators
'... forcing the energy transfer which allowed him to ... erase the other internal-external damage.'

Flying Dragon Robot Transforms In Mid-Air
Terrific prototype video.

Negative Matter Fluid Theorized In New Paper
'Of course, being negative matter, when you push it, it comes toward you..'

Grow Structures Upon Planetfall - Myco-Architecture
'They'll also start pulling in gases and liquids from the local atmosphere...'

MXene Hydrogel Skin For Robots Flexes And Senses
'The plastex swam and whirled like boiling toothpaste...'

EXPLORER, The First Total-Body Scanner
'The object is built up of an infinite series of plane layers, at the focus of the ray...'

UK Police AI To Stop Criminals Before They Strike
'... the computing mechanisms that studied and restructured the incoming material.'

Sonitus Audio Interface Positioned Beyond The Noise
'... an instrument having relatively small bit pieces adapted to be gripped between the teeth.'

Volvo's Self-Driving Mining Trucks
'A procession of automatic ore carts was racing over the bleak slag'

Audi Pop.Up Autonomous Electric Flying Car
'The cab was an egg-shaped bubble of light metals and plastics...'

Music Not Impossible (MNI) Vibrotactile Wearable Experience
Don't you want to experience the 'feely' effects?

Chinese Face Recognition Mistakes Bus Ad For Jaywalker
'... the imprint of her image on the telephoto cell.'

A Look Back At Apollo's Emergency Escape Vehicle
'A simple mechanism... it drove the iron ball through space like a ship.'

InMotion Glide 3 Electric Unicycle For The Last Mile
'...gyro-stabilized on a single wheel.'

China's Social Credit System - A Facebook-1984 Mashup
'Prestige, face, mana, repute, glory: the Sirenese word is strakh.'

Musk Declares Tesla Supercharger Capacity Will Double By Next Year
'Recharge the batteries... in almost every town and village...'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.