Targeted Audio Ads On Your Cell Phone
TargetSpot is working to bring targeted mobile audio advertisements to mobile radio users. The ads will play during Slacker music streams on various smartphone platforms, including the iPhone, Android and BlackBerry handsets.
Audio advertisements, which interrupt the free version of the service every so often with a 30-second spot, are partly responsible for Pandora’s success. But mobile offers a potentially more significant opportunity for advertisers as interactive radio migrates to the cellphone in addition to the computer.
Want to offer Blackberry owners free appetizers at your bar if they bring along three coworkers? Insert an ad during their commute, gym or lunchbreak listening. Slacker and Targetspot won’t be the only ones trying this concept; mobile app developers have already experimented with targeted mobile display ads, and any app that works better with headphones would be a potential candidate.
This development does not surprise those of us who grew up in the era of the transistor radio; the modern cell phone is a radio, after all.
Science fiction writer J.G. Ballard envisaged cell phones with free services - in exchange for listening to advertisements; read more about Ballard's free telephone calls in his 1963 story The Subliminal Man.
Scroll down for more stories in the same category. (Story submitted 2/26/2010)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 1 )
Related News Stories -
'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.
Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.
Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'
BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Spicy Tomatoes Created With Genetic Engineering
How about mashed potatoes and brown gravy?
Driverless Hotel Rooms Predicted In 1828
'Did you never see a moving house before?'
Yandex Self-Driving Taxi Is Very Smooth
'The big car was slowing down, its computer brain sensing an exit ahead.'
Shrimp Actually Made Of Algae Is A New Wave Food
Bring in that crop algae.
Cosplay Style Wings Could Work On Moon
'They're lovely! - titanalloy struts as light and strong as bird-bones...'
Tesla Model 3 Has Outside Speaker Grille
Robert Heinlein does it again.
Arizona Luddites Attack Self-Driving Vehicles
'Trucks don't drive by themselves...' Or do they?
Organaut! Russians 3D Print Living Tissue In Space
'For a while your colonists will have to come up [to orbit] to the Hospital...'
WINE Spacecraft To Extract Water From Asteroids
'Yes, strangely enough there was still sufficient water beneath the surface of Vesta.'
Japanese Swordsmiths Take On Asteroids
'... a tiny, rocket-powered projectile, drove towards the mysterious bulk.'
Saturn's Rings To Vanish, Let's Mine Them While We Can
'...the valuable shards of what had once been satellites.'
Humans Could Take Up A LOT Less Space
We'd have a lot more room for gardening...
Implosion Fabrication Shrinks 3D Objects To Nanoscale
'Carter had watched miniaturization a hundred times...'
GMO Houseplant Cleans Your Air
Removes compounds too small to be captured by a HEPA filter.
Nova Meat Can 3D Print Your Dinner
Printing out chicken nuggets.
MIT Scientists Create 'Peek-a-Boo Prober' From Jetsons
Well, George, it's the latest thing.
More SF in the News Stories
More Beyond Technovelgy science news stories