Jail Sells Visitation Monitor Ad Space
Florida's Charlotte County Jail now sells ad space on the jail visitation monitors used by inmates and visitors. The service is expected to raise at least $77,000 dollars per year; the money will be spent on jail services to inmates.
(Jail advertising on visitation monitors)
In some ways, this could be seen as a clever use of resources, particularly since giving inmates added services to reduce recidivism can be done without additional taxation of residents.
On any given night there are nearly 500 inmates in the Charlotte County jail. Many get video visitors, which sparked an idea, and now untapped ad space is up for grabs inside the jail.
"We're trying to give them a lot of resources, but we need money for the resources," Lt. Wilson says.
The county is capitalizing on its captive audience, targeting inmates and their visitors with ads for services they might need -- like an attorney.
"I thought instantly, this is a great opportunity," Attorney Tauna Bogle says.
Bogle is the first advertiser to sign on. Her annual ad costs about $1,500. It will reach an estimated 55,000 jail visitors in just one year.
On the other hand, it's easy to see how this idea might go horribly wrong. I was just thinking about the recent case of the Luzerne County, PA judges Mark Ciavarella and Michael Conahan. The two men accepted $2.6 million in payoffs to put juvenile offenders in lockups run by PA Child Care LLC and a sister company, Western PA Child Care LLC.
Let's suppose that officials notice that some ads bring in more money than others. Let's suppose that they conspire to arrest, oh I don't know, people who have structured settlements and need cash now. Now that's the way to raise more money.
I was also thinking about the different efforts that advertisers were making to make sure that plenty of eyeballs were watching ads online. There's one way to make sure those eyeballs are seeing what they're supposed to be seeing. And jails do offer the ultimate in captive audiences.
(Clockwork Orange: A bit of the old vid for the glazzies)
From Charlotte County jail sells ad space for inmates via Frolix_8.
Scroll down for more stories in the same category. (Story submitted 10/10/2009)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 0 )
Related News Stories -
'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.
Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.
Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'
BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Wound Healing With Wearable Nanogenerators
'... forcing the energy transfer which allowed him to ... erase the other internal-external damage.'
Flying Dragon Robot Transforms In Mid-Air
Terrific prototype video.
Negative Matter Fluid Theorized In New Paper
'Of course, being negative matter, when you push it, it comes toward you..'
Grow Structures Upon Planetfall - Myco-Architecture
'They'll also start pulling in gases and liquids from the local atmosphere...'
MXene Hydrogel Skin For Robots Flexes And Senses
'The plastex swam and whirled like boiling toothpaste...'
EXPLORER, The First Total-Body Scanner
'The object is built up of an infinite series of plane layers, at the focus of the ray...'
UK Police AI To Stop Criminals Before They Strike
'... the computing mechanisms that studied and restructured the incoming material.'
Sonitus Audio Interface Positioned Beyond The Noise
'... an instrument having relatively small bit pieces adapted to be gripped between the teeth.'
Volvo's Self-Driving Mining Trucks
'A procession of automatic ore carts was racing over the bleak slag'
Audi Pop.Up Autonomous Electric Flying Car
'The cab was an egg-shaped bubble of light metals and plastics...'
Music Not Impossible (MNI) Vibrotactile Wearable Experience
Don't you want to experience the 'feely' effects?
Chinese Face Recognition Mistakes Bus Ad For Jaywalker
'... the imprint of her image on the telephoto cell.'
A Look Back At Apollo's Emergency Escape Vehicle
'A simple mechanism... it drove the iron ball through space like a ship.'
InMotion Glide 3 Electric Unicycle For The Last Mile
'...gyro-stabilized on a single wheel.'
China's Social Credit System - A Facebook-1984 Mashup
'Prestige, face, mana, repute, glory: the Sirenese word is strakh.'
Musk Declares Tesla Supercharger Capacity Will Double By Next Year
'Recharge the batteries... in almost every town and village...'
More SF in the News Stories
More Beyond Technovelgy science news stories