An amazing giant water screen-based 3D hologram in Tokyo Bay was used last week to advertise the Japanese premiere of The Water Horse, a movie about the Loch Ness monster.
(This 3D water horse hologram video is remarkable)
The illusion is created by a carefully crafted set of water jets timed with precise light projections. The end result looks great on video - I can only imagine that onlookers must have been amazed.
Three dimensional advertisements come as no surprise to science fiction readers. For example, in his remarkable but uneven 1975 work The Computer Connection, science fiction writer Alfred Bester writes about explicit holographic ads that are projected right into the home; the following ad interrupts a dinner conversation:
A naked model appeared on all fours and spoke [with] a giant Irish wolfhound. "The only organic food for your beloved pet is Tumor, the new, improved energizer..."
"I thought this house was insulated," Borgia complained.
The voice of the Syndicate came from below. "It is my fault. I could not close the door."
(Read more about projection commercials)
Science fiction film buffs are similarly prepared. In Back to the Future 3, the upcoming film Jaws 19 is advertised with a gigantic 3D hologram shark.
(3D hologram advertisement from Back to the Future)
Special thanks to BajaB for contributing the tip and an example for this story.
Scroll down for more stories in the same category. (Story submitted 1/29/2008)