Heineken To Track Beer By Satellite

Do you know where your beer is? Dutch beer maker Heineken wants to make sure - so it has put together a team that includes IBM and the University of Amsterdam to track beer by satellite.

Beer Living Lab is a pilot project that will track 20 beer containers shipped from the Netherlands to Heineken's UK distribution centre. Each container will be outfitted with GSM, GPRS and global positioning systems. Satellite uplinks will be provided due to particular technical problems with RFID, which can only be read when the tag is close to a RFID reader.

The data will be transmitted to a computer center hosted by IBM; the WebSphere platform will be used to run the service software.

Heineken accumulates up to five billion documents every year that are generated when its products pass through international shipping. Satellite tracking would help speed up deliveries and cut costs. The company hopes that this pilot program will convince manufacturers, shippers, retailers and customs to move to a paperless trade environment.

This is great for shipping - but what about beer tracking for the consumer? It happens that Koolio the Autonomous Refrigerator Robot is a mobile 'fridge that tracks its own position by sonar and OCR web cams.

Those who prefer soda, but feel left out by this high-tech beer tracking system, can console themselves with programmable soda that lets you turn the contents of any of these specially designed cans into exactly the flavor you wanted.

Reference article here.

Scroll down for more stories in the same category. (Story submitted 11/3/2006)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 1 )

Related News Stories - (" Space Tech ")

Autonomous 'Fiberbots' Weave Large Structures
'It extrudes material like a spider.' - Charles Sheffield, 1979.

How Do You Put An Asteroid Into Earth Orbit? Carefully!
'...she would have to be coaxed by another series of pats into a circular orbit.' - Robert Heinlein, 1939.

PD Aerospace Space Plane By 2023
'The sleek, tapered space shuttle lay immobile upon the private landing field...' - Frederic Arnold Kummer, Jr., 1940.

International Space Station Leak Plugged - With Finger
'These tag-alongs search out stray leaks' - Robert Heinlein, 1948.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Jaguar I-Pace Audible Vehicle Alert System For EVs
'Of course not a vehicle moved by means of internal explosions of a derivative of rock oil...'

Autonomous 'Fiberbots' Weave Large Structures
'It extrudes material like a spider.'

Birds Aren't Real - Wake Up, California! (With Bird Watching Guide)
'When he had first built them, they had been crude indeed, flying mechanisms with little more than a reflex-response unit.'

Self-Healing Material Pulls Carbon Out Of The Air
'... could seal the punctures.'

IRL Glasses Block Screens, Limit Vision To Real Life
'If you couldn't see the ads, how would you know what was fashionable?'

Testing The Single-Person Spacecraft
'...the lower part of the suit was simply a rigid cylinder.'

Shapeshifting Materials Transform By Light
'Its lines wavered, flowed, and then painfully reformed.'

Fully Automated Farm Iron Ox Hydroponics
'Had these machines in some incredible fashion been provided with brains?'

BrainNet Social Network Of Brains
'I used my implant to tell MILLIE what we wanted and she took care of it'

Phil Nuyttnn's City Under The Sea
'Under the lower roof there was no water, but a clear and luminous atmosphere...'

IONITY Opens First 10 Fast-Charging Stations
'Recharge the batteries... in almost every town and village...'

Superstrong Multilayer Metal-Graphene Composite Material
Negligible increase in weight increased material strength by hundreds of times.

Deepfakes Imperil Democracy (George Orwell, Right Again)
'All history was a palimpsest, scraped clean and reinscribed exactly as often as was necessary.'

String Art Courtesy Of Robot Artist
The number of different ways to span a thread between a larger number of hooks is astronomical.

Still Wondering If You'd Work For A Robot Boss?
'This is all coming to you courtesy of the simstim unit wired into your deck, of course.'

World's First Autonomous Tram In Germany
What's it like for autonomous trams when they're turned off at night?

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.