Google AdCense Improves Olfactory Relevancy
Google AdCense is now available in a beta release. AdCense computers look at the advertising content on your site, focus on the keywords used in the text and graphic images and deliver a relevant and vaguely agreeable odor.
The new service is intended to improve the experience of most computer users by providing relevant olfactory content. Typically, the way a computer smells has nothing to do with the content presented on the screen. Studies show that increased relevancy results in more satisfied users and improved pay per click advertising.
Science fiction fans will of course recall the odalarm by Frank Herbert, which wakes you up with an appropriate odor. See also last week's Science Fiction in the News article Frank Herbert's Odalarm - A Scent-Based Alarm Clock.
A Google Challenge was issued in late 2002; a team was formed of the best entrants. After coding diligently for 8 months, non-technical people in focus groups were asked to press their noses to CRTs and LCD flat panels displays and describe their experience. The most common response from participants was "sorta smelled like ozone." Noting that people like fresh scents, developers pressed on. A brief success was made with the smell of peanut butter and jelly, but it appeared to function only on "Bring Your Child to Work" day.
Google insiders reluctantly revealed that initially it was hoped that AdScents could be delivered. However, given the difficulty of delivering identifiable, verifiable odors to every computer without additional hardware, this was abandoned. Also, it was realized that this would be very difficult to internationalize.
Finally, developers made use of a combination of downloaded software utilities that would overclock and even hyperclock a computer's CPU, causing small amounts of magic smoke to escape. This, combined with other odors emitted by heavily taxed hard disk drives (using the same technique once used to get drum hard drives to "walk"), would create a small but usable set of vaguely pleasant odors. Thus, AdCense was born.
Why hasn't this program advanced past the beta stage? Cynics point out that rich media online advertising both delays content download and grotesquely interrupts the user's experience; they stink and there's nothing you can do about it.
Happy April Fool's Day!
Scroll down for more stories in the same category. (Story submitted 4/1/2004)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion (Back On) ( 1 )
Related News Stories -
The Robotic Shopping Cart Of The Future
'...the machine would carry his bag in its soft plastic jaws and follow him as faithfully as a well-trained hound.'- John Brunner, 1975.
Arctic Resource Jackpot An Old Wish
By inducing climate change, new resources are revealed.
Marie Curie's Papers Still Radioactive
And the half-life of radium's most common isotope is 1,601 years.
'Bubble Galaxy' NGC 3521
This doesn't have to do with prediction, but I love what sf writers do with this idea.
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
MIT Robot Cheetah Video Shows Gait Transition
'The legs are long, curled way up to deliver power, like a cheetah's.'
TrackingPoint Smart Rifle
Not your typical 'smart bullet' approach.
'Hello, Computer!' Google Now Highlighted at IO13
Sky City's 220 Stories Are Go
'It rested among green parklands and... stood in total isolation, a glittering block of whites and flashing windows dotted with colors.'
CARMAT Bioprosthetic Total Human Heart Replacement
'George Walt's corporate existence proved the workability of wholly mechanical organs...'
Personal Sniffer Robots
'...The ticking combinations of the olfactory system of the hound.'
Physical Exam? We've Got Apps
See the future of handheld, personal medical devices.
The Interplanetary Internet, Vint Cerf Speaking
'This was the center of Interplanetary Communications.'
Drosophila Robotica, The Mechanical Fly
'... the Scarab [flying robot] buzzed into the great workroom as any intruding insect might...'
Robo-Raven Flapping Wing Robot Bird
'When he had first built them, they had been crude indeed, flying mechanisms with little more than a reflex-response unit.'
Japan's Nursing Home Robot Plan
Let's make the Roujin Z-0001 Robotic Bed!
Samsung Smart TVs With Gesture Control
'He waved his hand and the circuit switched abruptly.'
Swiss HCPVT Giant Photovoltaic 'Flower'
'...leaning against one of the slender stalks of a sunshade-photocell collector.'
Mini-Livers Made By 3D Printer
Organleggers may experience an employment downturn.
Smartphone Sensor System Tracks Gunfire
'Sound trackers on the roof could zero in on weapons action...'
Bacteria Now Make Biofuel Like Oil
'They have ... germs that eat pretty near anything, and produce oil as a waste product.'
More SF in the News Stories
More Beyond Technovelgy science news stories