Google AdCense Improves Olfactory Relevancy
Google AdCense is now available in a beta release. AdCense computers look at the advertising content on your site, focus on the keywords used in the text and graphic images and deliver a relevant and vaguely agreeable odor.
The new service is intended to improve the experience of most computer users by providing relevant olfactory content. Typically, the way a computer smells has nothing to do with the content presented on the screen. Studies show that increased relevancy results in more satisfied users and improved pay per click advertising.
Science fiction fans will of course recall the odalarm by Frank Herbert, which wakes you up with an appropriate odor. See also last week's Science Fiction in the News article Frank Herbert's Odalarm - A Scent-Based Alarm Clock.
A Google Challenge was issued in late 2002; a team was formed of the best entrants. After coding diligently for 8 months, non-technical people in focus groups were asked to press their noses to CRTs and LCD flat panels displays and describe their experience. The most common response from participants was "sorta smelled like ozone." Noting that people like fresh scents, developers pressed on. A brief success was made with the smell of peanut butter and jelly, but it appeared to function only on "Bring Your Child to Work" day.
Google insiders reluctantly revealed that initially it was hoped that AdScents could be delivered. However, given the difficulty of delivering identifiable, verifiable odors to every computer without additional hardware, this was abandoned. Also, it was realized that this would be very difficult to internationalize.
Finally, developers made use of a combination of downloaded software utilities that would overclock and even hyperclock a computer's CPU, causing small amounts of magic smoke to escape. This, combined with other odors emitted by heavily taxed hard disk drives (using the same technique once used to get drum hard drives to "walk"), would create a small but usable set of vaguely pleasant odors. Thus, AdCense was born.
Why hasn't this program advanced past the beta stage? Cynics point out that rich media online advertising both delays content download and grotesquely interrupts the user's experience; they stink and there's nothing you can do about it.
Happy April Fool's Day!
Scroll down for more stories in the same category. (Story submitted 4/1/2004)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 1 )
Related News Stories -
Is There A Subterranean Ocean?
'A vast, limitless expanse of water, the end of a lake if not of an ocean, spread before us, until it was lost in the distance.'- Jules Verne, 1864.
The Robotic Shopping Cart Of The Future
'...the machine would carry his bag in its soft plastic jaws and follow him as faithfully as a well-trained hound.'- John Brunner, 1975.
Arctic Resource Jackpot An Old Wish
By inducing climate change, new resources are revealed.
Marie Curie's Papers Still Radioactive
And the half-life of radium's most common isotope is 1,601 years.
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
A 'Genuine Nanorobotic Production Factory'
'Microscopic machinery, smaller than ants, smaller than pins, working energetically, purposefully - constructing something...'
Neuromorphic Computer Offers Non-von Neumann Architecture
Fires faster than brain at 1/10K energy.
Evorus Your Crowd-Powered Conversational Assistant
'...the DS [Daily Schedule] was suddenly transformed into a valued confidante.'
Mealworms Food Of The Future
Get your grubs on.
Alibaba's AI May Read Better Than You
'Mike ... could accept other languages and was doing technical translating - and reading endlessly.'
Musk's Boring Flamethrower
'Skeletons in tatters. Burned by a flesh gun'
Humanity Star LEO Advertisement?
'Everyone has noticed those enormous advertisements...'
Nissan ProPILOT Slippers Are Self-Parking, Autonomous
Beyond science and fiction.
Atomristors - Atomic Memristors - Using Thin Nanomaterials
'I could almost feel those little tunnel junction neuristors working, forming their own interconnections as I operated it.'
Bigelow Prepares Inflatable Lunar Hotel
'Suddenly, hitherto unheard-of sums of money became available for investment in civilian orbital stations.'
Drunk Driver Of Tesla Claims Autopilot Was In Charge
'Mr. Garden, you are in no condition to drive.'
Medical Exoskeleton From Cyberdyne Gets FDA Approval
It's been a long road for HAL-5; I started writing about it in 2005.
Fungi-Infused Concrete Repairs Itself
'I noticed that curious mottled knots were forming, indicating where the room had been strained and healed faultily.'
Shiftwear Display Shoes
'He unlaced her shoe and glanced at its readout.'
NASA SEXTANT First With X-Ray Nav In Space
'You need at least four beacons for an accurate fix.'
GM Introduces Cruise AV With No Steering Wheel
'How about the steering wheel?' ... 'I do not need one.'
More SF in the News Stories
More Beyond Technovelgy science news stories