Will ATT Offer Ad-Subsidized Cellphone Service

Cellphones are really expensive; would you save real money by having service that is partially subsidized by advertisments?

“I believe there’s a segment of our customer base where given a choice, they would take some load of advertising for a $5 or $10 reduction in their mobile bill,” [Chief Executive John] Stankey said.

Various companies including Amazon.com Inc AMZN.O, Virgin Mobile USA and Sprint's Boost Mobile have tested advertising supported phone services since the early 2000s but they have not caught on. AT&T is hoping that better advertising targeting could revive the idea.

The planned launch of an ad-supported version of AT&T’s video-streaming service HBO Max next year will serve as a “foundational element” that will provide new advertising inventory, and would be key to new phone plans supported by ads, Stankey said without offering details.

Stankey said ad-supported phone plans could be introduced in “a year or two.”

J.G. Ballard fans have been thinking about this idea ever since the publication of The Subliminal Man in 1963:

Franklin waited impatiently as the five-second commercial break cut in (all telephone calls were free, the length of the commercial extending with range-for long-distance calls the ratio of commercial to conversation was as high as 10:1, the participants desperately trying to get a word in edgeways to the interminable interruptions), but just before it ended he abruptly put the telephone down, then removed the receiver from the cradle.
(Read more about Ballard's free ad-supported phone service)

Via Reuters.

Scroll down for more stories in the same category. (Story submitted 9/11/2020)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Communications ")

Will ATT Offer Ad-Subsidized Cellphone Service
'For long-distance calls the ratio of commercial to conversation was as high as 10 to 1...' - JG Ballard, 1963.

FCC Asks For Feedback On Repeal Of Net Neutrality
'... the machines had been instructed to give them low priority.' - John Brunner, 1975

Researchers Make You Say Anything in Videos
'[It] caused his televised image... to mouth the vowels and consonants beautifully.' - Ray Bradbury, 1953.

Face2Face Is Bradbury's Spot-Wavex Scrambler
'A special spot-wavex scrambler also caused his televised image... to mouth the vowels and consonants beautifully.' - Ray Bradbury, 1953.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Jet-Powered Flying Suits Tested By Navy
'With his motor in operation, he moves like a diver, head foremost...'

Pub Installs Electrified Fence Around Bar
'I start twelve immensely strong wires--naked, not insulated --from a big dynamo...'

What Does A Tesla Full Self-Driving Car See?
'All objects within my panoramic gaze trembled and vibrated like quick motion pictures...'

BioVYZR Is Ready, Anti-Covid19 PAPR Lovers
'Some clad in the insulated space-suits, with their transparent glassite helmets.'

Tesla Will Have Metal Gear Snake Autocoupler, Musk Confirms
'Its motion was so swift, complex, and perfect that at first I did not see it as a machine, in spite of its metallic glitter.'

Starlink Satellites Leading Edge On-Orbit Debris Mitigation
Propulsion-assisted orbital decay, brought to you by SpaceX.

Healight Ultraviolet Endotracheal Device Has Covid-19 Treatment Potential
'He applied the tip of the instrument to the interior of the wound...'

Parents Use AI To See One Last Message From Their Deceased Son
'...what's to keep me from showing face, Man?'

Satoshi Tomizu Creates Pocket Universes And Worldcraft Bubbles In Glass
'The Worldcraft bubble glittered, catching the light...'

Space Hero Inc. Offers Trip To ISS As Reality Show Prize
'This is Elmer Schmitz, presenting to you the finalists in our Aviation Quiz Program...'

I Love Ceiling-Mounted Robots
'Immediately an enormous apparatus fell on to her out of the ceiling...'

Armano Remote Control Excavator
'The bulldozer moved through the... mine... '

OK, NASA 3D Printer Of Food Not Yet Star Trek Food Synthesizer
Maybe not, but we're seeing definite progress.

Kelly Clarkson Show Like Black Mirror '15 Million Merits'
'These people are pieces of software called avatars.'

Salto Jumping Robot Now Sticks Landing!
'Lucky touched the leap knob and the hopper's leg retracted.'

Gyroscopic Median-Straddling Mass Transit Vehicles
'It was among these leviathans that the little gyrocar was daring to thrust its puny self...'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.