Surreal iPhone Ad Video Parody Channels Dick, Heinlein

Take a look at this strange ad video; you'll get another perspective on what it means to upgrade.


(Yes, you want the new iPhone!)

"Upgrade is a story of a young woman who is experiencing an embarrassing malfunction with her older model of the iPhone and is desperately seeking an upgrade," the filmmakers say. "iPhones and similar smartphones are now an integral part of our modern life, and in a way, beginning to alter who we are. To ridicule our addiction to our smartphones, we played out a world where this technological evolution may one day take over us."

The idea of an iPhone implanted directly in your mind is "not so far from the truth," they add, considering the "underlying strangeness of today's world of marketing, innovation, and increasingly virtual reality."

In his excellent 1955 short story The Chromium Fence, Philip K. Dick referred to a neck-phone. However, even earlier, in his creepy 1951 classic The Puppet Masters, Robert Heinlein writes about an audio relay:

The sort of phone my Section uses is not standard; the audio relay is buried surgically under the skin back of my left ear - bone conduction.

From Noka Films and AdWeek; thanks to frolix_8 for the tip.

Scroll down for more stories in the same category. (Story submitted 5/4/2015)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Communication ")

Burner Generates Temporary Phone Numbers
'Interesting phone system he's got, by the way...' - John Varley, 1984.

HushMe Bluetooth Device Reinvents The Hush-A-Phone
'Talking into a hush-a-phone which he had plugged into the telephone jack...' - Robert Heinlein, 1940.

Ubiquiti FrontRow Camera Records Your Life
Why be choosy? Just upload your whole life to the Internet, and be done with it.

SmileCloud Bubloons Are Custom Clouds
'Spurgle kicked at the letter G... It was a monstrous white thing, ten feet thick, half a city block long...' - Alan Nelson, 1953.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

IBM's Grain Of Sand Computer
'Our ancestors... thought to make the very sand beneath their feet intelligent...'

Liquid Metal Shape-Changing 'Soft Robotics'
'A mimetic poly-alloy... 'What the hell does that mean?''

The Hammock Caravan And Italo Calvino's Octavia
'Now I will tell you how Octavia, the spider-web city, is made.'

Super-Resolution Microscopy Provides '4D' Views
View the magnified interior of living cells.

Have I Seen The Tesla Roadster Story Before?
'Only it wasn't a vessel. It was an automobile...'

Watch 'Do You Trust This Computer' For Free Today
Thanks for making this available, Elon.

Self-Driving Car Ticketed
This just missed making my day.

Elon Musk Tweets Versions Of Clarke's Operation Cleanup
'Fortunately, the old orbital forts were superbly equipped for this task.'

Burner Generates Temporary Phone Numbers
'Interesting phone system he's got, by the way...'

Walmart’s Autonomous Robot Bees
Everyone loves bees.

EA Created AI That Taught Itself To Play Battlefield
Harmless fun for computer scientists.

Is Teleportation A Death Sentence?
'A long trail of dead, he thought, left across the stars...'

New Brain Scanner Lets You Move Around
'In Bob Arctor's living room his thousand dollar custom-quality cephscope crafted by Altec...'

Can An Entire Brain Be Simulated In A Computer?
'The miles of relays and photocells had given way to the spongy globe of platinum iridium about the size of the human brain.'

Physicists Try To Turn Light Into Matter
If E=mc squared, then... m=E/c squared!

Save Your Brain's Connectome, Upload Yourself Elsewhere
'You've got remote storage. How regular is the update?'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.