Brand Killer Helmet Blocks Real-Life Ads

Brand Killer is a helmet-mounted webcam that streams the view into a special software program that checks the feed against a database of logos. The program blurs any commercial logos in real-time in the display.


(Brand Killer video)

The system’s shortcomings can be excused, since Brand Killer was built and designed in 48 hours by a group of undergraduate students at the University of Pennsylvania at the university’s PennApps hackathon this month. The helmet itself was built with some cheap hardware, Reed Rosenbluth, one of the students that built Brand Killer, told me.

“Some people thought we were using an Oculus Rift or something,” said Rosenbluth, “but we actually constructed our own DIY headset using a webcam, a seven-inch screen we bought on Amazon, and welding goggles.”

Compare Brand Killer to the antiholo generator from John Varley's 1977 novel The Ophiuchi Hotline:

It was a small bracelet, stamped with a number to call for repairs. They were leased, not sold, like a computer terminal. They came in a range of prices and models. Some merely held the holos [ads] at arm's length. Most Plutonians thought this was enough. If you couldn't see the ads, how would you know what was fashionable?

The man showed no surprise when Lilo and Vaffa took the heavy-duty Annihilator model.

Via Motherboard and thanks to Frolix_8.

Scroll down for more stories in the same category. (Story submitted 1/21/2015)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Culture ")

Inspired By Japan, Nap Pods For Hajj
It's always a good time for a nap.

'Snapchat Dysmorphia' Now A Thing, Say Plastic Surgeons
'The program raced up the screen one scan line at a time, subtly smoothing, deleting and coloring.' - Bruce Sterling, 1985.

Bot Tweets Venmo Drug Transactions
An alarming item to find on your twitter feed.

Ontario Starts Guaranteed Minimum Income
'Earned by just being born.'- Philip Jose Farmer, 1967.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Sleeep PRO Earplug For Maximum Rest
'Merton... placed the electrodes of the sleep-inducer on his forehead.'

Inspired By Japan, Nap Pods For Hajj
It's always a good time for a nap.

Amphibio 3D Printed Gill Shirt
'... we can descend and live down there at one of those year-round aquatic resorts.'

How Do You Put An Asteroid Into Earth Orbit? Carefully!
'...she would have to be coaxed by another series of pats into a circular orbit.'

PD Aerospace Space Plane By 2023
'The sleek, tapered space shuttle lay immobile upon the private landing field...'

Foldimate Folds Your Clothes Perfectly
Look ma, my room is clean! I can hear you now.

Robots Help People Get Dressed, As Predicted In 1931
Yes, people of the future, robots will dress you.

International Space Station Leak Plugged - With Finger
'These tag-alongs search out stray leaks.'

Robot Snake Flies, Fights Fires
Just a prototype, but still amazing.

IPAL Chinese Robot Babysitter
'But Nanny is different...'

ZKZM-500 LASER Assault Rifle
'The Iranian reached back into the locker and got a pair of laserifles.'

LA Subway Scanner, As Seen In 'Total Recall'
'I'm afraid to tell you this Mr. Quaid, but you have suffered a schizoed embolism...'

Sion Electric Car Covered With Solar Panels
'It drew its power from six square yards of sunpower screens on its low curved roof.'

PAL-V Liberty Flying Helicopter Car
'...lifted themselves to skimming flight upon whirling helicopters."

Space Drones - UK's Effective Space To Launch Rocket Tugs
'Twenty rocket tugs towed it from its Earth hangar out into space.'

DIY Autonomous Robot Detects Trash
'The search-bug detached itself and rolled forward.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.