Brand Killer Helmet Blocks Real-Life Ads

Brand Killer is a helmet-mounted webcam that streams the view into a special software program that checks the feed against a database of logos. The program blurs any commercial logos in real-time in the display.


(Brand Killer video)

The system’s shortcomings can be excused, since Brand Killer was built and designed in 48 hours by a group of undergraduate students at the University of Pennsylvania at the university’s PennApps hackathon this month. The helmet itself was built with some cheap hardware, Reed Rosenbluth, one of the students that built Brand Killer, told me.

“Some people thought we were using an Oculus Rift or something,” said Rosenbluth, “but we actually constructed our own DIY headset using a webcam, a seven-inch screen we bought on Amazon, and welding goggles.”

Compare Brand Killer to the antiholo generator from John Varley's 1977 novel The Ophiuchi Hotline:

It was a small bracelet, stamped with a number to call for repairs. They were leased, not sold, like a computer terminal. They came in a range of prices and models. Some merely held the holos [ads] at arm's length. Most Plutonians thought this was enough. If you couldn't see the ads, how would you know what was fashionable?

The man showed no surprise when Lilo and Vaffa took the heavy-duty Annihilator model.

Via Motherboard and thanks to Frolix_8.

Scroll down for more stories in the same category. (Story submitted 1/21/2015)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Culture ")

Wearable MRI Is Former Occulus/Facebook Exec's New Project
'Your cephalochromoscope... that you always turn on and play when you get home...' - Philip K. Dick, 1977.

51 Percent Of Job Activities Could Be Automated
'Mike did not have upsets, acquired sense of humor instead...' - Robert Heinlein, 1966.

Scotland Set To Implement Basic Income
'Earned by just being born.'- Philip Jose Farmer, 1967.

Life In Detroit's 'Agrihood' - The First In The U.S.
'countless tiny brown circles in the green fields ...occasional ruins of ancient cities...' - Philip K. Dick, 1954.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

TALOS Exoskeleton Development Proceeding
'Suited up, you look like a big steel gorilla...'

Autonomous Robots Navigate Like Rats
'Out of warrens in the wall, tiny robot mice darted.'

SINTEF Robot Cleans Solar Panels
'The window cleaners, with large padded feet...'

Pangorin Restaurant Service Robots
What'll you have? Jawa juice?

Drug Creates Real Melanin Tan
I've used them all my life...

Medical Drones Hover Like Angels Near You
'The death-reversal equipment is on its way...'

SkEye Amazing Israeli Gigapixel Drone
'An eye that could not only see, but fly...'

How Rude! DARPA Wants Robots To Behave More Like Threepio
'Do I know protocol? Why, it's my primary function.'

'Liquid Light' Flows Around Corners
Light as a superfluid.

Unrolling The Filmy Materials Of Space Tech
'When unfolded and unrolled... it became a tough, gleaming film.'

Buddy Companion Robot Your Bulbous Friend
'Nanny was built in the shape of a sphere, a large metal sphere, flattened on the bottom...'

Poli-X1 Prototype Bee Pollinator
Is there anything drones can't do?

Bake in Space Bake-Off... In Space!
'A joyous condition commenced for the cook in the electric kitchen...'

DeepMind AI Baffled By Homer Simpson, Needs Human Help
'Whenever a robot finds something it can't identify straight off...'

Does Earth's Middle Mantle Hold Oceans Of Water?
Al Gore, you have no idea.

Vaccine Blocks Heroin High
'You're biochemically incapable of getting off...'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.