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Secrets Of Charismatic Speakers Revealed

Can you acquire the ability to influence - or control - others by modulating your voice? Researchers at University of California, Los Angeles are discovering how charismatic public speakers use their voices.


(Train your voice for command)

In a separate analysis of some prominent business leaders, the researchers also found charismatic patterns in the public speeches of Apple Inc. Chief Executive Tim Cook and the late Steve Jobs .

For speech experts, the voice is an instrument of rare persuasive power, tuned by evolution and culture to communicate far more than words alone convey. Some people are just born with the charismatic qualities that dominate or inspire trust, but voice researchers are confident that at least some of these acoustic elements can be taught.

“You have the capacity to shape your voice in a way that makes people perceive you as a leader,” said UCLA acoustic scientist Rosario Signorello, who conducted the charisma experiments. He presented his work recently at the annual meeting of the Acoustic Society of America in Indianapolis. “It applies to politicians, to CEOs, to everyone who aspires to leadership status.”

The Bene Gesserit adepts in Frank Herbert's 1965 novel Dune trained themselves in the use of Voice:

Jessica saw Paul begin taking the rhythmic breaths of the calming exercise... He hasn't mastered the Voice yet, she thought, if he fails...

"Remove her gag," Paul commanded.

Jessica felt the words rolling in the air. The tone, the timbre excellent - imperative, very sharp. A slightly lower pitch would have been better, but it could still fall within this man's spectrum.

Via WSJ via Isegoria.

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