Thailand's Chatterbox Social Media App Influences Content
Chatterbox is an app that is used to take advantage of the "second screen" that people often use while watching television - namely, a computer tablet like the iPad or Android devices by companies like Google, Nexus and Samsung.
Unlike the American and European versions of the app, the Thai version of Chatterbox hopes to use the input of users on their tablet computers to actually influence the content of television shows, most of which are watched live.
Lost Remote: How does the TV industry in Thailand differ from the US?
While TV in the US is transitioning to on-demand content with the likes of Hulu, Netflix, etc., TV in Thailand and India is primarily in the form of live broadcasted content. Moreover, free TV penetration rates (+90%) are much higher than that of paid subscription content (15-20%), which translates to a mass audience that is engaged to similar content at the same time. We feel that these are the factors that make Social TV most successful, and why Sports and Reality TV/Talent Shows have the highest engagement on the second-screen.
LR: Many of the TV companion apps in the US havenít survived, have you followed this trend? Why do you think it will be different for Chatterbox?
We understand that TV companion apps cannot survive in a market as a stand-alone product. Itís vitality is dependent on how well TV content is able to engage with audiences using the second-screen as a tool. in Thailand, Chatterbox is working with a collaboration of TV content producers in creating real-time meaningful experiences, through many forms of user engagement (social, active participation, polling, trivia).The absence of a prevalent Twitter usage in Thailand also gives Chatterbox the opportunity to be the go-to social TV platform. With our recent launch in India, Chatterbox aims to be a social tool for the media rich community of sport enthusiasts and movie fanatics.
Philip K. Dick wrote about a similar idea in his 1964 novel The Simulacra. (You may recall that 1964 was an election year in the US.) In the novel, people watching political speeches live on television could manipulate the content of the speech by manipulating special control knobs.
He adjusted the n, the r and b knobs, and hopefully anticipated a turn for the better in the dire droning-on of the speech... however, no change took place. Too many other viewers had their own ideas as to what the old man ought to be saying, Vince realized... But anyhow that was democracy.
(Read more about Dick's adjustable television)
Scroll down for more stories in the same category. (Story submitted 5/5/2014)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 0 )
Related News Stories -
Audiobooks - Fastest Growing Format In Publishing
'The public preferred lectons...' - Stanislaw Lem, 1961.
Douglas Adams Your Babel Fish Is Ready - The Pilot By Waverly
'You'll need to have this fish in your ear.' - Douglas Adams, 1979.
Cortana Clip - The New In-Ear Wearables
'And in her ears the little Seashells, the thimble radios tamped tight...' - Ray Bradbury, 1953.
FlexEnable OLED Bracelet SmartPhone Concept
'The tiny screen in the bracelet's center...' - Roger Zelazny, 1980.
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Mobility Scooters Go Offroad
'Noiselessly, on rubber-tired wheels, they journeyed down the long aisles...'
RAMST - Robotically Assembled Modular Space Telescope
'The eight thin metallic legs were pointed downwards, balanced delicately...'
Terminal Snooping At Bloomberg
'The evidence began with a slowed response at her computer terminal.'
Will There Be A Digital Afterlife?
'A quick exchange of energies resulting from the relocation of discorporate states.'
ROCKY - Resistive Overload Combined With Kinetic Yo-Yo
'Joe got out the gravity-simulator harnesses..'
China Bans Self-Driving Car Testing
Innovation hits some bumps.
Robotic Lawnmower Fulfills SciFi Homeowner's Dreams
'The mower reached the edge of the lawn, clucked to itself like a contented hen...'
7-Eleven Drone Delivers Chix Sandwich And Slurpee
'It was a smooth ovoid floating a few inches from the floor...'
Beta-Ti3Au Titanium-Gold Alloy Hardest Tissue-Compatible Metal
It needs a more science-fictional name!
Solar Plane Circles The Globe
'Tropism-like pursuit of the sun across the sky as they recharged their batteries...'
Audiobooks - Fastest Growing Format In Publishing
'The public preferred lectons...'
SuperMeat - Crowdfunding Pohl/Kornbluth's Chicken Little
'Chicken Little, who would be sliced and packed to feed people from Baffinland to Little America.'
Martian-Grown Food Might Be Fine
'I donít want to come off as arrogant here, but Iím the best botanist on the planet.'
MARLO Robot Attempts Wave Field
'It is apparent that he will walk before his human brother.'
3RDiTEK Lifeblogging Headband Camera
'It's logging anyway - everything you see on duty goes into the black box.'
3D-Printed Biohybrid Is A Tissue-Engineered Robot
'The directing neurological tissue that forms the basis of the swibble is alive...'
More SF in the News Stories
More Beyond Technovelgy science news stories