Thailand's Chatterbox Social Media App Influences Content

Chatterbox is an app that is used to take advantage of the "second screen" that people often use while watching television - namely, a computer tablet like the iPad or Android devices by companies like Google, Nexus and Samsung.

Unlike the American and European versions of the app, the Thai version of Chatterbox hopes to use the input of users on their tablet computers to actually influence the content of television shows, most of which are watched live.

(Chatterbox Thai)

Lost Remote: How does the TV industry in Thailand differ from the US?
While TV in the US is transitioning to on-demand content with the likes of Hulu, Netflix, etc., TV in Thailand and India is primarily in the form of live broadcasted content. Moreover, free TV penetration rates (+90%) are much higher than that of paid subscription content (15-20%), which translates to a mass audience that is engaged to similar content at the same time. We feel that these are the factors that make Social TV most successful, and why Sports and Reality TV/Talent Shows have the highest engagement on the second-screen.

LR: Many of the TV companion apps in the US havenít survived, have you followed this trend? Why do you think it will be different for Chatterbox?
We understand that TV companion apps cannot survive in a market as a stand-alone product. Itís vitality is dependent on how well TV content is able to engage with audiences using the second-screen as a tool. in Thailand, Chatterbox is working with a collaboration of TV content producers in creating real-time meaningful experiences, through many forms of user engagement (social, active participation, polling, trivia).The absence of a prevalent Twitter usage in Thailand also gives Chatterbox the opportunity to be the go-to social TV platform. With our recent launch in India, Chatterbox aims to be a social tool for the media rich community of sport enthusiasts and movie fanatics.

Philip K. Dick wrote about a similar idea in his 1964 novel The Simulacra. (You may recall that 1964 was an election year in the US.) In the novel, people watching political speeches live on television could manipulate the content of the speech by manipulating special control knobs.

He adjusted the n, the r and b knobs, and hopefully anticipated a turn for the better in the dire droning-on of the speech... however, no change took place. Too many other viewers had their own ideas as to what the old man ought to be saying, Vince realized... But anyhow that was democracy.
(Read more about Dick's adjustable television)

Via LostRemote.

Scroll down for more stories in the same category. (Story submitted 5/5/2014)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Communication ")

Advertising Drones Hover Over Traffic In Mexico
'Blurbflies are allowd to travel the streets, buzzing their adverts alive and direct...' - Jeff Noon, 2000.

Audiobooks - Fastest Growing Format In Publishing
'The public preferred lectons...' - Stanislaw Lem, 1961.

Douglas Adams Your Babel Fish Is Ready - The Pilot By Waverly
'You'll need to have this fish in your ear.' - Douglas Adams, 1979.

Cortana Clip - The New In-Ear Wearables
'And in her ears the little Seashells, the thimble radios tamped tight...' - Ray Bradbury, 1953.



Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.






Current News

Otto Self-Driving Truck Kit Delivers Budweiser Beer
'Trucks gulped packages and scurried like beetles...'

Airnest Drone Flight Logging Tool
'He reached to unsnap the cartograph from his belt.'

Untethered Drone Gets Wireless Power
'We'll use my 'broomstick'.'

ESA Plans Akon Projectile To Europa ala Jules Verne
'... might [it] not be possible to project a shot up to the moon?'

Transparent OLED TV By Panasonic
It's the look of things to come.

Shape-Memory Metal Transforms Millions Of Times
'Annealed in any shape for a time, and codified, the structure of that shape is retained down to the molecules.'

Advertising Drones Hover Over Traffic In Mexico
'Blurbflies are allowd to travel the streets, buzzing their adverts alive and direct...'

How Can Amazon Patent A Voice-Controlled Drone?
''Tight mid-shot...' he told it.'

'North Sense' Wearable Piercing From Cyborg Nest
'The fingers opened from the many-scaled stellarimeter grafted onto his palm.'

proCover Smart Sock Prosthetic Limb Enhancement
'Series of chemelectric afferent nerve-analogues, which permitted it to gauge to an ounce...'

Robots And AIs Will Replace Humans At 7 Percent Of U.S. Jobs
'And Mike took on endless new jobs.'

Human Doctors Still Better Than Computers
'Nowadays surgery was normally done by autodocs...'

FEDOR Humanoid Robot To Join Russians In Space
Am enjoying view of Russian robot.

BMW Self-Balancing Motorcycle - Never Put Feet On Road
'He had never ridden any motorized device that lacked onboard steering and balance systems...'

MicroTug Is A Micro Robot Beast
'And it had been dragging something...'

Linear Elastic Actuator in Parallel (LEAP) - It's A Hopping Robot
'...Probably the most grotesque forms of transportation ever invented.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise | - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.