Thailand's Chatterbox Social Media App Influences Content
Chatterbox is an app that is used to take advantage of the "second screen" that people often use while watching television - namely, a computer tablet like the iPad or Android devices by companies like Google, Nexus and Samsung.
Unlike the American and European versions of the app, the Thai version of Chatterbox hopes to use the input of users on their tablet computers to actually influence the content of television shows, most of which are watched live.
Lost Remote: How does the TV industry in Thailand differ from the US?
While TV in the US is transitioning to on-demand content with the likes of Hulu, Netflix, etc., TV in Thailand and India is primarily in the form of live broadcasted content. Moreover, free TV penetration rates (+90%) are much higher than that of paid subscription content (15-20%), which translates to a mass audience that is engaged to similar content at the same time. We feel that these are the factors that make Social TV most successful, and why Sports and Reality TV/Talent Shows have the highest engagement on the second-screen.
LR: Many of the TV companion apps in the US havenít survived, have you followed this trend? Why do you think it will be different for Chatterbox?
We understand that TV companion apps cannot survive in a market as a stand-alone product. Itís vitality is dependent on how well TV content is able to engage with audiences using the second-screen as a tool. in Thailand, Chatterbox is working with a collaboration of TV content producers in creating real-time meaningful experiences, through many forms of user engagement (social, active participation, polling, trivia).The absence of a prevalent Twitter usage in Thailand also gives Chatterbox the opportunity to be the go-to social TV platform. With our recent launch in India, Chatterbox aims to be a social tool for the media rich community of sport enthusiasts and movie fanatics.
Philip K. Dick wrote about a similar idea in his 1964 novel The Simulacra. (You may recall that 1964 was an election year in the US.) In the novel, people watching political speeches live on television could manipulate the content of the speech by manipulating special control knobs.
He adjusted the n, the r and b knobs, and hopefully anticipated a turn for the better in the dire droning-on of the speech... however, no change took place. Too many other viewers had their own ideas as to what the old man ought to be saying, Vince realized... But anyhow that was democracy.
(Read more about Dick's adjustable television)
Scroll down for more stories in the same category. (Story submitted 5/5/2014)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 0 )
Related News Stories -
OMOTE Face Hackers At Work Video
'...a video-manicuring program came on line.'- Bruce Sterling, 1985.
SETI Workshop On Communicating Across The Cosmos
'...heard every word, not only locally, but wherever in the whole universe that there's a Dirac transceiver'- James Blish, 1957.
High Fidelity Produces More Expressive Avatars!
'They are the audiovisual bodies that people use to communicate with each other...'- Neal Stephenson, 1992.
Nexus 6 Phone Vs. Nexus-6 Android Comparison
'Ten million possible combinations of cerebral activity'- Philip K. Dick, 1968. (Includes a preview of Nexus-7!)
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
DJI Phantom Drone Now With GPS Blocking
'Workarounds were illegal and the fines were expensive...'
OMOTE Face Hackers At Work Video
'...a video-manicuring program came on line.'
Vroom! Your Car Or Truck's Engine Noise Might Be Fake
'... a sound tape to supply the noise'
Care-O-Bot 4 Personal Service Robot
'Beside her moved a gleaming robant...'
Skin Wearable Harvests Power With Triboelectric Effect
'He had tightened the chest to gain maximum pumping action...'
EDSAP Wearable Stroke Detection
'His Altec cephalochromoscope, around which he had built the pleasure part of his schedule...'
Brand Killer Helmet Blocks Real-Life Ads
'Some merely held the holos [ads] at arm's length.'
In Vivo Micromotors Powered By Stomach Acid
First in vivo study of artificial micromotors.
Synthetic 'Squid Skin' For Camouflage On The Way
'The small, chameleon-clad figures continued to advance.'
3D Printer 'Teleports' Objects Like Simak's Way Stations
'An entirely new being but exactly like the old one'
Laser Etching Makes Metal Super-Hydrophobic
'The water flowed off those walls without binding tension.'
Patient Walks Out With Fully Artificial Heart
'The throb of the robot pump gave him confidence...'
Radisens' Gemini Instant Blood Tests
An amazing lab-on-a-panel.
Nonhuman Artist Collective Keeps Robot Artist Earnings Until Legal
Pay the artists!
Argentine Orangutan Receives Basic Human Rights
'They wouldn't dare let the Fuzzies be proven sapient...'
Elon Musk, Google To Extend Internet Into Earth Orbit, Then Mars
'This was the center of Interplanetary Communications.'
More SF in the News Stories
More Beyond Technovelgy science news stories