Thailand's Chatterbox Social Media App Influences Content

Chatterbox is an app that is used to take advantage of the "second screen" that people often use while watching television - namely, a computer tablet like the iPad or Android devices by companies like Google, Nexus and Samsung.

Unlike the American and European versions of the app, the Thai version of Chatterbox hopes to use the input of users on their tablet computers to actually influence the content of television shows, most of which are watched live.


(Chatterbox Thai)

Lost Remote: How does the TV industry in Thailand differ from the US?
While TV in the US is transitioning to on-demand content with the likes of Hulu, Netflix, etc., TV in Thailand and India is primarily in the form of live broadcasted content. Moreover, free TV penetration rates (+90%) are much higher than that of paid subscription content (15-20%), which translates to a mass audience that is engaged to similar content at the same time. We feel that these are the factors that make Social TV most successful, and why Sports and Reality TV/Talent Shows have the highest engagement on the second-screen.

LR: Many of the TV companion apps in the US havenít survived, have you followed this trend? Why do you think it will be different for Chatterbox?
We understand that TV companion apps cannot survive in a market as a stand-alone product. Itís vitality is dependent on how well TV content is able to engage with audiences using the second-screen as a tool. in Thailand, Chatterbox is working with a collaboration of TV content producers in creating real-time meaningful experiences, through many forms of user engagement (social, active participation, polling, trivia).The absence of a prevalent Twitter usage in Thailand also gives Chatterbox the opportunity to be the go-to social TV platform. With our recent launch in India, Chatterbox aims to be a social tool for the media rich community of sport enthusiasts and movie fanatics.

Philip K. Dick wrote about a similar idea in his 1964 novel The Simulacra. (You may recall that 1964 was an election year in the US.) In the novel, people watching political speeches live on television could manipulate the content of the speech by manipulating special control knobs.

He adjusted the n, the r and b knobs, and hopefully anticipated a turn for the better in the dire droning-on of the speech... however, no change took place. Too many other viewers had their own ideas as to what the old man ought to be saying, Vince realized... But anyhow that was democracy.
(Read more about Dick's adjustable television)

Via LostRemote.

Scroll down for more stories in the same category. (Story submitted 5/5/2014)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Communication ")

Messaging Extraterrestrial Intelligence (METI) Workshop
SF writers have thought about this since the 19th century.

Burner Generates Temporary Phone Numbers
'Interesting phone system he's got, by the way...' - John Varley, 1984.

HushMe Bluetooth Device Reinvents The Hush-A-Phone
'Talking into a hush-a-phone which he had plugged into the telephone jack...' - Robert Heinlein, 1940.

Ubiquiti FrontRow Camera Records Your Life
Why be choosy? Just upload your whole life to the Internet, and be done with it.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Sleeep PRO Earplug For Maximum Rest
'Merton... placed the electrodes of the sleep-inducer on his forehead.'

Inspired By Japan, Nap Pods For Hajj
It's always a good time for a nap.

Amphibio 3D Printed Gill Shirt
'... we can descend and live down there at one of those year-round aquatic resorts.'

How Do You Put An Asteroid Into Earth Orbit? Carefully!
'...she would have to be coaxed by another series of pats into a circular orbit.'

PD Aerospace Space Plane By 2023
'The sleek, tapered space shuttle lay immobile upon the private landing field...'

Foldimate Folds Your Clothes Perfectly
Look ma, my room is clean! I can hear you now.

Robots Help People Get Dressed, As Predicted In 1931
Yes, people of the future, robots will dress you.

International Space Station Leak Plugged - With Finger
'These tag-alongs search out stray leaks.'

Robot Snake Flies, Fights Fires
Just a prototype, but still amazing.

IPAL Chinese Robot Babysitter
'But Nanny is different...'

ZKZM-500 LASER Assault Rifle
'The Iranian reached back into the locker and got a pair of laserifles.'

LA Subway Scanner, As Seen In 'Total Recall'
'I'm afraid to tell you this Mr. Quaid, but you have suffered a schizoed embolism...'

Sion Electric Car Covered With Solar Panels
'It drew its power from six square yards of sunpower screens on its low curved roof.'

PAL-V Liberty Flying Helicopter Car
'...lifted themselves to skimming flight upon whirling helicopters."

Space Drones - UK's Effective Space To Launch Rocket Tugs
'Twenty rocket tugs towed it from its Earth hangar out into space.'

DIY Autonomous Robot Detects Trash
'The search-bug detached itself and rolled forward.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.