Thailand's Chatterbox Social Media App Influences Content
Chatterbox is an app that is used to take advantage of the "second screen" that people often use while watching television - namely, a computer tablet like the iPad or Android devices by companies like Google, Nexus and Samsung.
Unlike the American and European versions of the app, the Thai version of Chatterbox hopes to use the input of users on their tablet computers to actually influence the content of television shows, most of which are watched live.
Lost Remote: How does the TV industry in Thailand differ from the US?
While TV in the US is transitioning to on-demand content with the likes of Hulu, Netflix, etc., TV in Thailand and India is primarily in the form of live broadcasted content. Moreover, free TV penetration rates (+90%) are much higher than that of paid subscription content (15-20%), which translates to a mass audience that is engaged to similar content at the same time. We feel that these are the factors that make Social TV most successful, and why Sports and Reality TV/Talent Shows have the highest engagement on the second-screen.
LR: Many of the TV companion apps in the US havenít survived, have you followed this trend? Why do you think it will be different for Chatterbox?
We understand that TV companion apps cannot survive in a market as a stand-alone product. Itís vitality is dependent on how well TV content is able to engage with audiences using the second-screen as a tool. in Thailand, Chatterbox is working with a collaboration of TV content producers in creating real-time meaningful experiences, through many forms of user engagement (social, active participation, polling, trivia).The absence of a prevalent Twitter usage in Thailand also gives Chatterbox the opportunity to be the go-to social TV platform. With our recent launch in India, Chatterbox aims to be a social tool for the media rich community of sport enthusiasts and movie fanatics.
Philip K. Dick wrote about a similar idea in his 1964 novel The Simulacra. (You may recall that 1964 was an election year in the US.) In the novel, people watching political speeches live on television could manipulate the content of the speech by manipulating special control knobs.
He adjusted the n, the r and b knobs, and hopefully anticipated a turn for the better in the dire droning-on of the speech... however, no change took place. Too many other viewers had their own ideas as to what the old man ought to be saying, Vince realized... But anyhow that was democracy.
(Read more about Dick's adjustable television)
Scroll down for more stories in the same category. (Story submitted 5/5/2014)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 0 )
Related News Stories -
Periscope App Signals End Of Journalism
'Jerry berry... panned the camera...'- Larry Niven, 1972.
Students Control Lab Experiments Remotely Via App
'Hello, Europa... Is this your robot I'm looking at, in sector 94?'- James Blish, 1957.
OMOTE Face Hackers At Work Video
'...a video-manicuring program came on line.'- Bruce Sterling, 1985.
SETI Workshop On Communicating Across The Cosmos
'...heard every word, not only locally, but wherever in the whole universe that there's a Dirac transceiver'- James Blish, 1957.
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Autonomous Vehicle By Delphi Goes Coast-to-Coast
''All right, sir or madam,' the MacMillan robot answered...'
NASA's VestaTrek - Visit Asteroid Vesta
'At the Asteroids Homesteaders' School in Chicago... he had been shown diagrams and photographs of Vesta.'
Periscope App Signals End Of Journalism
'Jerry berry... panned the camera...'
Rollkers Walking Skates
'Each had three small, rubber-covered wheels, one in front and two in the rear.'
Google Patents Douglas Adam's Genuine People Personalities For Robots
'Let's build robots with Genuine People Personalities,' they said.'
Fix Michigan Roads, Or Get Hovercars?
'Dead for many years was the old concept of smooth, hard-surfaced, almost polished highways...'
eMotionButterfly Ultralight Robot From Festo
'Artificial butterflies darted along invisible beams...'
XM82 Personal Flamethrower Now In Development
'Skeletons in tatters. Burned by a flesh gun'
Graphene Cytobot - Cyborg Bacterial Spores May Help Astronauts
'[It] had not yet objected to being made over into a portion of an electronic system... '
Delightful Plen2 Mirror Robot - The Anti-Terminator
Time for fun, Will Robinson!
LiquiGlide Will Be Everywhere
'They poured the remnants of eggs out of their frictionless cups...'
US Customs Now Doing Facial Recognition At DC Airport
Are you who you say you are?
How Many Systems In That Galactic Empire Now?
'An Empire to twenty million stellar systems...'
Petman Robot Pushes Itself To The Limit
'There was the butler robot, hard at work, his copper face expressionless...'
Coleus LED 'Skylight' Dispenses Natural Sunlight Indoors
'How do they work it so that the sky is visible at every level of the city?'
UR3 Robot At Work On Copies Of Itself
'I don't mean that you should construct this ultra-microrobot with your own fingers, of course...'
More SF in the News Stories
More Beyond Technovelgy science news stories