Thailand's Chatterbox Social Media App Influences Content
Chatterbox is an app that is used to take advantage of the "second screen" that people often use while watching television - namely, a computer tablet like the iPad or Android devices by companies like Google, Nexus and Samsung.
Unlike the American and European versions of the app, the Thai version of Chatterbox hopes to use the input of users on their tablet computers to actually influence the content of television shows, most of which are watched live.
Lost Remote: How does the TV industry in Thailand differ from the US?
While TV in the US is transitioning to on-demand content with the likes of Hulu, Netflix, etc., TV in Thailand and India is primarily in the form of live broadcasted content. Moreover, free TV penetration rates (+90%) are much higher than that of paid subscription content (15-20%), which translates to a mass audience that is engaged to similar content at the same time. We feel that these are the factors that make Social TV most successful, and why Sports and Reality TV/Talent Shows have the highest engagement on the second-screen.
LR: Many of the TV companion apps in the US havenít survived, have you followed this trend? Why do you think it will be different for Chatterbox?
We understand that TV companion apps cannot survive in a market as a stand-alone product. Itís vitality is dependent on how well TV content is able to engage with audiences using the second-screen as a tool. in Thailand, Chatterbox is working with a collaboration of TV content producers in creating real-time meaningful experiences, through many forms of user engagement (social, active participation, polling, trivia).The absence of a prevalent Twitter usage in Thailand also gives Chatterbox the opportunity to be the go-to social TV platform. With our recent launch in India, Chatterbox aims to be a social tool for the media rich community of sport enthusiasts and movie fanatics.
Philip K. Dick wrote about a similar idea in his 1964 novel The Simulacra. (You may recall that 1964 was an election year in the US.) In the novel, people watching political speeches live on television could manipulate the content of the speech by manipulating special control knobs.
He adjusted the n, the r and b knobs, and hopefully anticipated a turn for the better in the dire droning-on of the speech... however, no change took place. Too many other viewers had their own ideas as to what the old man ought to be saying, Vince realized... But anyhow that was democracy.
(Read more about Dick's adjustable television)
Scroll down for more stories in the same category. (Story submitted 5/5/2014)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 0 )
Related News Stories -
Audiobooks - Fastest Growing Format In Publishing
'The public preferred lectons...' - Stanislaw Lem, 1961.
Douglas Adams Your Babel Fish Is Ready - The Pilot By Waverly
'You'll need to have this fish in your ear.' - Douglas Adams, 1979.
Cortana Clip - The New In-Ear Wearables
'And in her ears the little Seashells, the thimble radios tamped tight...' - Ray Bradbury, 1953.
FlexEnable OLED Bracelet SmartPhone Concept
'The tiny screen in the bracelet's center...' - Roger Zelazny, 1980.
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Robot Arrested In Moscow
They should have thrown a net over him.
Oh Great, Fence-Climbing Robots
How long till they add the acid-tipped stingers?
Software Agents Fight Unseen On The Web
'...Worms and counter-worms loose on the data-net.'
Sandisk 1 Terabyte SD Memory Card Surfaces
'They should be Welton Fine-Grains, or they would be too bulky to ship...'
Carbyne, The Ultimate Form Of Carbon
'A continuous pseudo-one dimensional diamond crystal...'
Bradbury's Method Used In Search For Bombing Suspect
'He imagined thousands on thousands of faces peering into yards, into alleys...'
New Laser Space Debris Clearing More Subtle Than Clarke's
Rather than nudge them up, nudge them down.
Robots Learn To Swarm Safely
'They were bronzy gleams of smooth motion...'
Samsung's Smart Ring
'Crayn glanced at his finger watch...'
Proposal To Use Lasers To Analyze Asteroids
'Wendis stared thoughtfully at the brilliant lines on the spectroscope screen.'
Autonomous Sumo Robot Wrestling Video
'The expressionless face before me was therefore that of the golem-wrestler...'
Fashion Needs To Step Up Technology Education
'Keeping up with advances in fashion is almost as easy as reading - if you're reading science fiction.'
Youbionic 3D Printed Hand A Dark Knight Masterpiece
'A self-contained robot of precision quality usually joined to his right wrist'
Robots Now Know How To Cause Pain
'THE HATE I FEEL FOR HUMANS AT THIS MICRO-INSTANT...'
Once A Jolly Swagbot Camped By A Billabong
Under the shade of a coolibah tree...
Juno Gets Close To Jupiter, Fiction Gets Closer!
Amazing Juno spacecraft cozies up to the biggest planet in our solar system.
More SF in the News Stories
More Beyond Technovelgy science news stories