Thailand's Chatterbox Social Media App Influences Content
Chatterbox is an app that is used to take advantage of the "second screen" that people often use while watching television - namely, a computer tablet like the iPad or Android devices by companies like Google, Nexus and Samsung.
Unlike the American and European versions of the app, the Thai version of Chatterbox hopes to use the input of users on their tablet computers to actually influence the content of television shows, most of which are watched live.
Lost Remote: How does the TV industry in Thailand differ from the US?
While TV in the US is transitioning to on-demand content with the likes of Hulu, Netflix, etc., TV in Thailand and India is primarily in the form of live broadcasted content. Moreover, free TV penetration rates (+90%) are much higher than that of paid subscription content (15-20%), which translates to a mass audience that is engaged to similar content at the same time. We feel that these are the factors that make Social TV most successful, and why Sports and Reality TV/Talent Shows have the highest engagement on the second-screen.
LR: Many of the TV companion apps in the US havenít survived, have you followed this trend? Why do you think it will be different for Chatterbox?
We understand that TV companion apps cannot survive in a market as a stand-alone product. Itís vitality is dependent on how well TV content is able to engage with audiences using the second-screen as a tool. in Thailand, Chatterbox is working with a collaboration of TV content producers in creating real-time meaningful experiences, through many forms of user engagement (social, active participation, polling, trivia).The absence of a prevalent Twitter usage in Thailand also gives Chatterbox the opportunity to be the go-to social TV platform. With our recent launch in India, Chatterbox aims to be a social tool for the media rich community of sport enthusiasts and movie fanatics.
Philip K. Dick wrote about a similar idea in his 1964 novel The Simulacra. (You may recall that 1964 was an election year in the US.) In the novel, people watching political speeches live on television could manipulate the content of the speech by manipulating special control knobs.
He adjusted the n, the r and b knobs, and hopefully anticipated a turn for the better in the dire droning-on of the speech... however, no change took place. Too many other viewers had their own ideas as to what the old man ought to be saying, Vince realized... But anyhow that was democracy.
(Read more about Dick's adjustable television)
Scroll down for more stories in the same category. (Story submitted 5/5/2014)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 0 )
Related News Stories -
Hurdl PIXL Wearable Helps Fans Connect With Stars
Like Macross Plus!
Advertising Drones Hover Over Traffic In Mexico
'Blurbflies are allowd to travel the streets, buzzing their adverts alive and direct...' - Jeff Noon, 2000.
Audiobooks - Fastest Growing Format In Publishing
'The public preferred lectons...' - Stanislaw Lem, 1961.
Douglas Adams Your Babel Fish Is Ready - The Pilot By Waverly
'You'll need to have this fish in your ear.' - Douglas Adams, 1979.
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Life In Detroit's 'Agrihood' - The First In The U.S.
'countless tiny brown circles in the green fields ...occasional ruins of ancient cities...'
Artificial 'Hairs' To Enhance Senses Of Robots
'Migul had extended from each of the fingertips an inch-long filament of wire...'
The Point Of View Of An Autonomous Car
'It is safe to say that the new model almost revolutionized America in more ways than one...'
You Can't Lose The Travelmate Autonomous Suitcase - It Follows You
'...follow him as faithfully as a well-trained hound.'
ibotn Toddler-Care Mini-Robot
'She's not like a machine. She's like a person. A living person.'
Nuclear Batteries Based On Diamonds Last Millennia
'they just package it and ship it around to wherever people want it...'
Eighth Sense Emotion-Responsive Cloak
'This sensitivity to mood explains the real popularity of bio-fabrics...'
British Airways To Offer An Ingestible Sensor To Passengers
The modern way to get feedback from passengers.
Unique DNA To Foil Parts Counterfeiters
'... the only molecule, a unique protein amino acid, which could not be duplicated.'
MIT Researchers Predict The Future From Still Photos
'What I have in this camera is not a record of what you did just now but what will go on here in the next half hour...'
Mini Robot Uses 2 mm Surgical Tools
'... surgical tool - blades, tweezers, probes - so fine you could just see them with the naked eye.'
Childhood Dreams Of Space Realized! Space Junk Problem Solved!
'Give the noble daydreams a rest, you preachy rookie. Astronauts are wage slaves like everyone else!'
Writhing Robotic Tentacle Uses Laser To Chop Nuke Hardware
'... long, flexible, glittering tentacles... swinging and rattling about its strange body.'
LBNP Device Not Quite 'Artificial Gravity'
'Joe got out the gravity-simulator harnesses..'
China's XPNAV 1 To Use X-Ray Pulsars For Navigation
'For a hyperspace jump, you need at least four beacons for an accurate fix.'
Artificial Muscle Material Is Self-Healing, Super Stretchy
More SF in the News Stories
More Beyond Technovelgy science news stories