Thailand's Chatterbox Social Media App Influences Content
Chatterbox is an app that is used to take advantage of the "second screen" that people often use while watching television - namely, a computer tablet like the iPad or Android devices by companies like Google, Nexus and Samsung.
Unlike the American and European versions of the app, the Thai version of Chatterbox hopes to use the input of users on their tablet computers to actually influence the content of television shows, most of which are watched live.
Lost Remote: How does the TV industry in Thailand differ from the US?
While TV in the US is transitioning to on-demand content with the likes of Hulu, Netflix, etc., TV in Thailand and India is primarily in the form of live broadcasted content. Moreover, free TV penetration rates (+90%) are much higher than that of paid subscription content (15-20%), which translates to a mass audience that is engaged to similar content at the same time. We feel that these are the factors that make Social TV most successful, and why Sports and Reality TV/Talent Shows have the highest engagement on the second-screen.
LR: Many of the TV companion apps in the US havenít survived, have you followed this trend? Why do you think it will be different for Chatterbox?
We understand that TV companion apps cannot survive in a market as a stand-alone product. Itís vitality is dependent on how well TV content is able to engage with audiences using the second-screen as a tool. in Thailand, Chatterbox is working with a collaboration of TV content producers in creating real-time meaningful experiences, through many forms of user engagement (social, active participation, polling, trivia).The absence of a prevalent Twitter usage in Thailand also gives Chatterbox the opportunity to be the go-to social TV platform. With our recent launch in India, Chatterbox aims to be a social tool for the media rich community of sport enthusiasts and movie fanatics.
Philip K. Dick wrote about a similar idea in his 1964 novel The Simulacra. (You may recall that 1964 was an election year in the US.) In the novel, people watching political speeches live on television could manipulate the content of the speech by manipulating special control knobs.
He adjusted the n, the r and b knobs, and hopefully anticipated a turn for the better in the dire droning-on of the speech... however, no change took place. Too many other viewers had their own ideas as to what the old man ought to be saying, Vince realized... But anyhow that was democracy.
(Read more about Dick's adjustable television)
Scroll down for more stories in the same category. (Story submitted 5/5/2014)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 0 )
Related News Stories -
Cortana Clip - The New In-Ear Wearables
'And in her ears the little Seashells, the thimble radios tamped tight...' - Ray Bradbury, 1953.
FlexEnable OLED Bracelet SmartPhone Concept
'The tiny screen in the bracelet's center...' - Roger Zelazny, 1980.
The 'Internet Of Touch' For Telemedicine
'Immediately an enormous apparatus fell on to her out of the ceiling...' - EM Forster, 1909.
Deep Speech 2: Mandarin and English Recognized
'the words came to the ear in perfect English...' - Frank Stockton, 1901.
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Turing's Nose - Was That Scent Real Or Artificial?
'Rippling arpeggios of thyme and lavender...'
Xian'er Buddhist Monk Robot
'Getting to his feet he crossed the waiting room to the Padre booth...'
AnBot Security Robot WILL Tase You, Bro
Michael Crichton right again.
Hover Camera - Unfold Drone, Shoot Selfie
'He set his camera to follow him...'
A Baker's Dozen Of Autonomous Car-Related Revolutions
'Old people began to cross the continent in their own cars.'
Would You Date A Robot? 1 in 4 Say 'Yes'!
'My hands touched a great keyboard, whence, perfect through long practice, I could direct lifelike motion.'
Sophia, The Personable Robot From Hanson Robotics.
'The de luxe model... has fifty different facial expressions...'
Swimming, Slithering Snake Robot
John Connor, how do you feel about swimming snakes?
The First 'Drone Cafe' Started By Dutch Students
'It was a smooth ovoid floating a few inches from the floor...'
Astronaut Tim Peake Completes Space Marathon
'Joe got out the gravity-simulator harnesses...'
Aerojet Rocketdyne 'Ion Drive' To Reach The Asteroids? (Update!)
'It has its own ion drive...'
Beatie Wolfe's Album Is A Deck Of NFC Cards
'The greater trumps ready to step right out through those glistening surfaces.'
Is Social Media Saving Space Travel?
'Officially, they were delighted to share their experiences with the public.'
iBubble Scuba Drone Follower
'Hovered behind him like a large tame bee...'
Ironing Robot May Fulfill Russian Science Fiction Dreams
Sometimes, the old inventions are the best.
Organic Photonic Skin Display
'A strip of readout skin on my wrist...'
More SF in the News Stories
More Beyond Technovelgy science news stories