Thailand's Chatterbox Social Media App Influences Content

Chatterbox is an app that is used to take advantage of the "second screen" that people often use while watching television - namely, a computer tablet like the iPad or Android devices by companies like Google, Nexus and Samsung.

Unlike the American and European versions of the app, the Thai version of Chatterbox hopes to use the input of users on their tablet computers to actually influence the content of television shows, most of which are watched live.


(Chatterbox Thai)

Lost Remote: How does the TV industry in Thailand differ from the US?
While TV in the US is transitioning to on-demand content with the likes of Hulu, Netflix, etc., TV in Thailand and India is primarily in the form of live broadcasted content. Moreover, free TV penetration rates (+90%) are much higher than that of paid subscription content (15-20%), which translates to a mass audience that is engaged to similar content at the same time. We feel that these are the factors that make Social TV most successful, and why Sports and Reality TV/Talent Shows have the highest engagement on the second-screen.

LR: Many of the TV companion apps in the US havenít survived, have you followed this trend? Why do you think it will be different for Chatterbox?
We understand that TV companion apps cannot survive in a market as a stand-alone product. Itís vitality is dependent on how well TV content is able to engage with audiences using the second-screen as a tool. in Thailand, Chatterbox is working with a collaboration of TV content producers in creating real-time meaningful experiences, through many forms of user engagement (social, active participation, polling, trivia).The absence of a prevalent Twitter usage in Thailand also gives Chatterbox the opportunity to be the go-to social TV platform. With our recent launch in India, Chatterbox aims to be a social tool for the media rich community of sport enthusiasts and movie fanatics.

Philip K. Dick wrote about a similar idea in his 1964 novel The Simulacra. (You may recall that 1964 was an election year in the US.) In the novel, people watching political speeches live on television could manipulate the content of the speech by manipulating special control knobs.

He adjusted the n, the r and b knobs, and hopefully anticipated a turn for the better in the dire droning-on of the speech... however, no change took place. Too many other viewers had their own ideas as to what the old man ought to be saying, Vince realized... But anyhow that was democracy.
(Read more about Dick's adjustable television)

Via LostRemote.

Scroll down for more stories in the same category. (Story submitted 5/5/2014)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Communication ")

India's Commuters Face Philip K Dick's 'Sales Pitch' Future
'All around him the vague half-defined echoes of ads glittered and gibbered...'- Philip K. Dick, 1954.

Secret Service Wants Sarcasm-Detection Software
There must be some website able to help them.

Skype's Translator Like Gernsback's Language Rectifier
'He immediately turned the small shining disc of the Language Rectifier on his instrument till the pointer rested on French.'- Hugo Gernsback, 1911.

Thailand's Chatterbox Social Media App Influences Content
'He adjusted the n, the r and b knobs, and hopefully anticipated a turn for the better in the dire droning-on of the speech...' Philip K. Dick, 1964.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Vacation
I'll be back next week...

Origami Robot Finally Self-Assembles, Walks On Its Own
Now shipping flat, but better than Ikea, because self-assembling.

A.L.O. Robot Butler Serves You At Aloft Hotel
'Her idea of what a butler-valet combo should look like...'

Mometum Machines Burgerbot
'One of these gorgeous eating places where we were served entirely by mechanical apparatus...'

Google Lobbies For Autonomous Motorcycles
'He had never ridden any motorized device that lacked onboard steering and balance systems.'

No Cages In Future Zoos Is Zootopia?
'The park... twisted through specimens from every inhabited planet of the known universe.'

Navdy HeadUp Display (HUD) For Your Car
'All displays are thrown on a mirror in front of you...'

Computer 'Aesop' Writes Fables With A Moral
'I handed Tony the master tape and he played it into the IBM'

Artificial Wombs - Ectogenesis Technology - Is On The Way
'Magnificent, aren't they? (Lama Su, in Star Wars II)

Robotic Exoskeleton For Shipyard Workers
'Earth's scientists solved the problem... devising rigid metallic clothing not unlike armor...'

Timeful Appointment App Learns, Optimizes Your Routines
'The [Daily Schedule program] suited its tone to his movements and the combined analysis of his psychophysical condition.'

3D Printing Your Science-Fictional Metals
I love science-fictional materials!

Bespoke Clothing In 30 Minutes
'He sat himself down in a sales cubicle and dialed the code number for kilts.'

Low Cost Spray-On Solar Cells
'It turns sunlight into electricity... you spray it on.'

Survival Seed Vault Low Cost Life Bank
'They existed in the Life Bank, as did virtually every plant...'

PoseiDrone Tentacled Undersea Robot Like HG Wells'
'Its motion was so swift, complex, and perfect that at first I did not see it as a machine...'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.