NeuroSky ThinkGear Mind-Controlled Toys With Sega

Silicon Valley start-up NeuroSky has been adding its ThinkGear technology to Sega Toys. The result: consumers will be able to "intimately interact with or control a toy using their mind.

The device measures brain activity as well as muscle movements; the key is the way that NeuroSky algorithms interpret the data. Users are given particular objects to focus on, and then particular mental states to achieve.


(ThinkGear in situ)

According to a recent press release:

"SEGA TOYS is taking play to the next level, and we at NeuroSky are proud to be a part of this break-through in next generation entertainment", said NeuroSky CEO Stanley Yang. “With our ThinkGear ™ bio-sensor technology and innovative capacity of SEGA TOYS, our collaboration with SEGA TOYS will empower consumers to intimately interact with or control a toy, using their mind.”

We are enthusiastic about the potential we see in developing a unique franchised product line featuring NeuroSky's technology. At SEGA TOYS, our priority is to provide customers with value based on new types of play, and NeuroSky provides us with the core technology to meet this challenge.

The following video has additional details about NeuroSky and their ThinkGear tech:


(Details about NeuroSky's ThinkGear video)

Science fiction fans have been waiting for reliable mind-control interfaces and games since seeing how easy it was for Walter Pigeon to turn Krell mind control science to his own purposes in Forbidden Planet.


(From Forbidden Planet 1956)

Read more in the press release for Sega, NeuroSky and ThinkGear at the NeuroSky website; via Sega and NeuroSky to make mind-controlled toys.

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