Science Fiction Dictionary
A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z

 

'Paranormal State' Ad Billboard Makes You Hear Voices

The outdoor billboard that displays an ad for Paranormal State, a ghost-themed series premiering on A&E this week, uses special technology to transmit sound so close to you that you think its inside your head.


(Paranormal State ad makes you hear voices)

As you walk by, the sound of a woman's voice whispers "Who's that? Who's there?... It's not your imagination." Advertisers describe it as a "chilling message."

The technology is created by Holosonic; the device is effectively an "audio spotlight" that can project sound literally right into your ears.

Previously, this technology had been used in places like museums or libraries; it creates an isolated experience while not disturbing those in the general area.

I'm guessing some readers might be disturbed by the idea of an ad that is beamed right at them as they walk down the sidewalk. However, cheerful Joe Pompei, president and founder of Holosonics, knows you'll come to love the technology:

"If you really want to annoy a lot of people, a loudspeaker is the best way to do it," he said. "If you set up a loudspeaker on the top of a building, everybody's going to hear that noise. But if you're only directing that sound to a specific viewer, you're never going to hear a neighbor complaint from street vendors or pedestrians. The whole idea is to spare other people."

"There's going to be a certain population sensitive to it. But once people see what it does and hear for themselves, they'll see it's effective for getting attention," Mr. Pompei said.

I find myself wondering if perhaps there will be an increase in the number of people who check themselves into mental health services for a quick schizophrenia check-up.

Take a look at this amusing and descriptive video about audio spotlight technology. You can get some idea of what it's like by checking out this google video - Paranormal State sonic wallscape ad video.

Update 14-Dec-2007: It occurs to me that there is a pretty good sf precursor to this device - the subliminal billboards from J.G. Ballard's 1963 story The Subliminal Man:

End update.

Listen carefully, and you may hear one of these stories recommend themselves to your attention:

Via Advertising Age.

Scroll down for more stories in the same category. (Story submitted 12/13/2007)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 26 )

Related News Stories - (" Culture ")

'Seabreeze' Apple And UCLA Project To Beat Depression
'It's illegal to hold back information during a psyche test,' the machine said peevishly.' - Philip K. Dick, 1953.

John Lennon Would Have Loved Auto-Tune - Paul McCartney
'It is the perfect voice.' Bernard Brown, 1931.

Reading Ancient Records Of Humanity, With AI's Help
'You could never consult Archival Records in a straightforward manner.' - Frank Herbert, 1984.

Amazen ZenBooth Dispenses Serenity At Amazon
'That's what I get for dialing zen, Joe said to himself.' - Philip K. Dick, 1969.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

Science Fiction Timeline
1600-1899
1900-1939
1940's   1950's
1960's   1970's
1980's   1990's
2000's   2010's

Current News

Omni Hoverboard Envy Of Green Goblin
'I brought it back to the ship, charged it up, reprogrammed the inertia chips and voila!'

Jetson ONE Speeds Through The Forest
'Over there! Two more of them!'

Facebook's Algorithmic News Feed Knows Better Than You Do
'Their playmates were not “real,” but they were a lot realer than, say, a Betsy-Wetsy doll.'

Tselina Spacecraft Platform Destroyed In Russian Anti-Satellite Test
'pirate three-vee satellites sanded out of orbit...'

Burro Robot Follows You And Gets Smarter
'Oh, there you are! the balloon piped at the amorphous mass of living tissue...'

Tiangong Space Station! Exercise Like It's 1953
'He couldn't imitate actual gravity, of course...'

Facebook Unexpectedly Turns Away From Sfnal Face Recognition
'... the imprint of her image on the telephoto cell.'

Taihang Solar Farm Accurately Pictured In 1911
'The entire expanse, twenty kilometers square, was covered ... the photo-electric elements which transformed the solar heat direct into electric energy.'

Galaxy Z Fold 3 Perfect For William Gibson's 'Control-Face'
'Chia recognized the square as the control-face of the computer she'd seen in his room.'

Amazon Automatic Packaging Catches Up With Gernsback's 1911 Book
'The automatic packing machine could pack anything from a small package a few inches square up to a box two feet high by three feet long.'

Your Car Will Be Watching You!
'Mr. Garden, you are in no condition to drive...'

Orbital Reef: Bezos' High Orbit Archipelago
'Tessier-Ashpool ascended to high orbit's archipelago to find the ecliptic sparsely marked with military stations and the first automated factories of the cartels.'

Best Space Tacos Made From ISS-Grown Chilis
That's some spicy tacos.

Poor Humans. Miami Herald Bot Writes Great Real Estate Articles.
'Nothing of news-interest escape it...'

International Space Mission Never Leaves Earth
'That gives it complete isolation.'

Seriously, Was Our Universe Created In A Lab?
'It is an instrument with which I am going to create a microcosm.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.