A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
'Paranormal State' Ad Billboard Makes You Hear Voices
The outdoor billboard that displays an ad for Paranormal State, a ghost-themed series premiering on A&E this week, uses special technology to transmit sound so close to you that you think its inside your head.
(Paranormal State ad makes you hear voices)
As you walk by, the sound of a woman's voice whispers "Who's that? Who's there?... It's not your imagination." Advertisers describe it as a "chilling message."
The technology is created by Holosonic; the device is effectively an "audio spotlight" that can project sound literally right into your ears.
Previously, this technology had been used in places like museums or libraries; it creates an isolated experience while not disturbing those in the general area.
I'm guessing some readers might be disturbed by the idea of an ad that is beamed right at them as they walk down the sidewalk. However, cheerful Joe Pompei, president and founder of Holosonics, knows you'll come to love the technology:
"If you really want to annoy a lot of people, a loudspeaker is the best way to do it," he said. "If you set up a loudspeaker on the top of a building, everybody's going to hear that noise. But if you're only directing that sound to a specific viewer, you're never going to hear a neighbor complaint from street vendors or pedestrians. The whole idea is to spare other people."
"There's going to be a certain population sensitive to it. But once people see what it does and hear for themselves, they'll see it's effective for getting attention," Mr. Pompei said.
I find myself wondering if perhaps there will be an increase in the number of people who check themselves into mental health services for a quick schizophrenia check-up.
Take a look at this amusing and descriptive video about audio spotlight technology. You can get some idea of what it's like by checking out this google video - Paranormal State sonic wallscape ad video.
Update 14-Dec-2007: It occurs to me that there is a pretty good sf precursor to this device - the subliminal billboards from J.G. Ballard's 1963 story The Subliminal Man:
Listen carefully, and you may hear one of these stories recommend themselves to your attention:
Via Advertising Age.
Scroll down for more stories in the same category. (Story submitted 12/13/2007)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 26 )
Related News Stories -
Drones Participate In Buddhist Rites
'...a prayer wheel swung into view and began spinning at a furious pace.' - Roger Zelazny, 1967.
Peyton Manning's French Bread Olympics - Science Fiction Style
'the inauguration of the helium-filled loaf...'
Do Aliens Have A 'Non-Interference' Prime Directive?
'... it was against the law for our people to visit Earth.' - George Parsons Lathrup, 1897.
Collie Dog Suit Fulfills His Dream - Of Walking In Public As A Dog
'The Lon Chaney of the interstellar set.' - Roger Zelazny, 1976.
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Wearable Energy Harvester
'... he had tightened the chest to gain maximum pumping action from the motion of breathing.'
Drones Participate In Buddhist Rites
'...a prayer wheel swung into view and began spinning at a furious pace.'
Anna Indiana AI Singer-Songwriter
'She is a personality-construct, a congeries of software agents'
Video Manicuring ala Schismatrix
'The program raced up the screen one scan line at a time'
'Feel the AGI' OpenAI Leader Now OpenWorship
'And are all the people willing to be governed by a machine?'
NASA Tests Prototype Europa Lander
Why have legs if they don't walk around?
Tailsitter Drone Aircraft For SAR
'...it was so easy for me to remain motionless in midair.'
Forward CarePod The AI Doctor's Office
'It's an old model,' Rawlins said. 'I'm not sure what to do.'
Mika The Robot-Boss
'the robot-boss was busy at the lip of the new lode instructing and egging the men on to greater speed...'
Yamaha Motoroid 2 No Handlebars Self-Balancing Motorcycle
'He rode the bike with an intense lack of physical grace...'
San Francisco Autobus
'THE autobus turned silently down the wide street...'
Should Your Car Decide If You Can Drive?
'Okay. Maybe the car was right...'
Lucid Dreams On Demand From Prophetic and Card79
'the peeper did not operate by virtue of its machinery alone, but by the reaction of the brain and the body of its user...'
Honda UNI-ONE Hands-Free Wheelchair Follows 100 Year-Old Design
'Noiselessly, on rubber-tired wheels, they journeyed...'
EBS-260 Handjet Free Hand Dot Matrix Printer
'McKie held a chalf-memory stick over the dusted surface.'
Sensitive, Soft Robot Skin
'...tinted material that had all the feel and appearance of human flesh and epidermis.'
More SF in the News Stories
More Beyond Technovelgy science news stories