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"I started writing in the 1930's when I was eighteen years old. And deep inside me I'm still eighteen and it's still 1938."
- Isaac Asimov
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| Metal Foil Advertisement | ||
| An advertising circular made out of metal. |
| She had opened the suction mail tube and there was the metal foil advertisement: ROME AND THE BORGIAS! THE WRIGHT BROTHERS AT KITTY HAWK! Travel in Time, Inc., can costume you, put you in a crowd during the assassination of Lincoln or Caesar! |
| Technovelgy from The Illustrated Man,
by Ray Bradbury. Published by Doubleday in 1951 Additional resources -
|
I'm not sure when the first metal foil advertisements were sent around (mostly for the novelty value, I assume - advertisers will do anything to attract your attention).
I found this newspaper item on a printed aluminum foil advertisement that was presented in a newspaper (the Milwaukee Sentinel) in 1958:
Both sides will be printed, in seven colors on the foil side and two on the paper side.
The advertisement is sponsored jointly by the Reynolds Metals Co., the producers of the foil, and the Robert A. Johnson Co. of Milwaukee, which is using the advertisement to introduce a "first" of its own - its new Saltine package, first to feature a Reynolds foil overwrap.
SF writers have long been fascinated by advertising in all its forms. See the advertising airship from Ridley Scott's movie Blade Runner, atmospheric advertising from Jules Verne's 1889 In the Year 2889 and the living advertising characters from Alfred Bester's 1956 classic The Stars My Destination.
This comes from his short story The Fox and the Forest, which is a part of The Illustrated Man story collection.
Thanks to Connor Lawrence for sending in the quote for this item.
A glittering "first" for that Sentinel will appear in all editions next Tuesday - the first printed aluminum foil advertisement in newspaper history...
(From 'Sentinel to Mark Ad Milestone': Milwaukee Sentinel, 1958)
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'...Anything was possible in my imaginary environment.'
'Somewhere in space, a chrome and blue automobile raced the green light of Earth.'
'That explains how it was so easy for me to remain motionless in midair...'
'We had discovered that metal was relatively impervious to the telepathic effect.'
'Detailed plans for the construction of the Gundstetter-Halone warp drive were flowing.'
'Do not waste your priceless company on the unappreciative folds of a sleep pod...'
'...so we've promised him a generous pension from the royalties.'
'Hocus-pocus religions and archaic weapons are no substitute for a good blaster at your side.'
