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"I am first of all not a science fiction writer … I write, I suppose, what the Latin Americans call magic realism."
- Harlan Ellison
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| Living Advertising Character | ||
| Modifying an ordinary person to create a living likeness of a company's brand symbol or character. |
In the novel, which is set hundreds of years into the future, today's brands and companies have solidified into social clan groups. The emphasis on providing customers with a uniform experience in every store is taken to an extreme that would be reachable in the present day.
| After six months of surgery and psycho-conditioning, he was identical with the other 496 Mr. Prestos and to the idealized portrait of Mr. Presto which hung behind Presteign's dais ... a kindly, honest man resembling Abraham Lincoln, a man who instantly inspired affection and trust. Around the world purchasers entered an identical Presteign store and were greeted by an identical manager, Mr. Presto. He was rivaled, but not surpassed, by the Kodak clan's Mr. Kwik and Montgomery Ward's Uncle Monty. |
| Technovelgy from The Stars My Destination,
by Alfred Bester. Published by Berkley in 1956 Additional resources -
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| BookTrack Adds Sound To Books |
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Science Fiction
Timeline
1600-1899
1900-1939
1940's 1950's
1960's 1970's
1980's 1990's
2000's 2010's
'...Anything was possible in my imaginary environment.'
'Somewhere in space, a chrome and blue automobile raced the green light of Earth.'
'That explains how it was so easy for me to remain motionless in midair...'
'We had discovered that metal was relatively impervious to the telepathic effect.'
'Detailed plans for the construction of the Gundstetter-Halone warp drive were flowing.'
'Do not waste your priceless company on the unappreciative folds of a sleep pod...'
'...so we've promised him a generous pension from the royalties.'
'Hocus-pocus religions and archaic weapons are no substitute for a good blaster at your side.'
