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"...the elements of cyberpunk have dissolved into the whole SF genre, so it’s hard to find anyone writing who doesn’t owe serious debts to Gibson and his crew."
- Richard Morgan
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| Mobile Advertisements | ||
| Advertisements presented in mid-air in public spaces. |
Advertisers feel free to invade your personal space today; in the future, it gets worse.
As Depahli De walked through the mall, she was not alone.
| Like transparent balloons, automated ads drifted through the multiple converging halls of the mall, rising and falling from floor to floor as easily as they negotiated side passages and entryways. Electronics kept them banned from certain areas such as the children's playground and the food court...
Employing aerogel cameras, adverts designed to appeal specifically to the young, female and middle-to-upper class zeroed in on her repeatedly. The constant battle between manufacturers of pocket-sized ad-blockers and the designers of mobile advertisements had spurred technological leaps among both. Depahli rarely used the blocker that Taneer had bought for her. Truth be told, she enjoyed enough of the ads to allow them access... Not all the ads she walked through were gender-specific. The expensive three-dimensional one for the new Maruti Hathi 4x4 skirted the edge of acceptability. Until appropriate regulations had been put into place, mobile adverts had diverted some people to their deaths by blocking their vision or unsettling their sense of balance. |
| Technovelgy from Sagramanda,
by Alan Dean Foster. Published by Pyr in 2006 Additional resources -
|
Take a look at the article Ad Saturation Approaches 100 Percent for more information on this topic.
Foster's mobile advertisements also remind me of Jeff Noon's amazing blurbflies from his fascinating 2000 novel Nymphomation.
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'Our study of your race has convinced us that you are not fitted to leave your planet in the present state of your civilization.'
'...the spreading beam of the deranging ray struck them, and Then one toppled and fell. Then another.'
'Within seconds the material was spread out over fifty yards, in a matter of hours it might occupy several cubic miles of space...'
'The men are dead, but their acquired wisdom lives on and I am the beneficiary.'
'Young people found the driverless car admirable for petting.'
'After twenty generations of shillyshallying...'
